Serving the Marketing Profession

1
Serving the Marketing Profession

• Presented by
• Raymond P. Fisk
• University of New Orleans

2
Outline

1. What Is It?
2. Is Service Unselfish or Selfish?
3. Why Do It?
4. Neighborhood Community Needs
5. Shared Values
6. Role of Academe
7. Service Stages
8. Example My Service
9. The AMA Volunteer Structure
10. Choose Your Favorite Service Activities

3
What Is It?

• Serving the Profession and Your Community
• Not teaching, research or consulting.
• Done in your professional role as a marketing
  educator.
• Not your personal role as a parent or church
  member.
• Service is uncompensated or only partially
  compensated.
• Service can be some of the most challenging and
  rewarding work you will do in your professional
  career!

4
Is Service Unselfish or Selfish?

• Most people call it unselfish, but I think it is
  selfish.
• Heres Why
• Why live in a nice house, if your neighborhood is
  a dump.
• Why live in a nice neighborhood, if your city
  needs help?
• Why work in a comfortable marketing career, if
  your profession needs help?
• Grown-ups learn to think beyond their own nose.
• Choose your own motivation, but get involved,
  make a difference!

5
Why Do It?

• Service is your opportunity to help shape your
  profession.
• Service is your opportunity to expand your
  network of colleagues.
• Service is your opportunity to build up your
  neighborhood community

6
Neighborhood Community Needs

• Shared Values
• Shared Purpose
• New Ideas
• Healthy Growth
• Diversity Of Backgrounds And Perspectives

7
Shared Values

• Respect for the Individual
• Tolerance for Individual Differences
• Nurturing the Individual
• Democratic Power Sharing
• SERVSIG Open, Flexible, Fun

8
Role of Academe

• Universities are centers of knowledge creation
  and dissemination.
• As such, universities are essential to the fabric
  of modern civilization.
• Hence, university educators have unique
  expectations
• To demonstrate high levels of professional
  behavior.
• To be community role models.

9
Service Stages
10
Example My Service
Year Key Events
2001-2002 Co-Chair AMA International Conference in Glasgow
2000-2001 President of AMA Academic Council
1994-1996, 1998-1999, 1999-2000 Vice President of Teaching/Information Dissemination, Marketing, and Finance
1995 Chair, AMA Marketing Mix Task Force, which put the AMA on the Internet
1994-1995, 1998-1999 President of AMA Professional Chapters in Orlando and New Orleans
1993-1995 Started AMA Services Marketing Special Interest Group
1991, 1992, 1994, 1995, 1997 Track Chair Six Times at AMA Summer Winter Conferences
1985-1986 Editor, Services Marketing Newsletter
1981 Marketing News, Special Issue on Marketing Education
11
The American Marketing AssociationVolunteer
Structure
AMA Academic Council Events Winter Conference,
Doctoral Consortium, Faculty Consortium, Summer
Conference
12
Choose Your Favorite Service Activities

• Dont just join, get involved in a meaningful
  way!
• Always strive to make a big difference!
• Pay us forward!
• Invest in Your Profession!