The Future of Vedior Costa Rica

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The Future of VediorCosta Rica
http//www.vedior.com/about-us/vedior-corporate-vi
deo.html

• Presented by
• Sean Roach, Lisa Haakonstad,
• Sara Stover, Yuliya Rudenko

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Company History

• Started in 1997 as a spin-off from large Dutch
  conglomerate Vendex
• Headquartered in Amsterdam
• Operates in 50 countries
• Currently filling 64,875 job
  vacancies world wide

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Vedior Policies

• Offering flexible working arrangements
• Allow people to balance their work/life
  priorities and experience a greater variety of
  work
• Flexibility is necessary for the development of
  healthy and positive economic growth
• Emphasizes a diverse workforce in their personal
  staffing units

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Staffing Agency Industry

• Growing global staffing market
• Skills shortages across all job categories
• Increasing outsourcing trend for services
• Liberalization of national labor markets
• Consolidation of staffing companies
• Increasing cross border placements
• Improving status of temporary workers and women
• Growth of online recruitment via the internet

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Costa Rica Cultural Analysis

• Religion
• Predominantly Roman Catholic
• Women more spiritual than men

• Education Health Care
• High literacy rate at 96
• 3 major public universities
• Socialized systems

• Legal
• Civil Law
• 4 Government branches

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Cultural Analysis Cont.

• Geography
• No winter or summer
• Rainy season from May to November,
  and a dry season from December to
  April
• Temperature depends more on elevation than
  location
• Occasionally affected by hurricanes

• Political
• CAFTA Free trade Agreement
• Trade regarding European Union

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Costa Rica Economic Analysis
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Economic Analysis Continued

• Communication Systems

• Labor Force
• Unemployment rate 6.6
• Consists of 1.874 million people which excluded
  Nicaraguans living in Costa Rica

• Modern and Monopolized Telecommunications
• Most advanced Internet System in Central America
• Well developed Radio / TV broadcasting systems

• Principle Industries
• Tourism, agriculture, high-tech,
  micro-processing, food-processing, textiles and
  clothing, construction materials, fertilizer and
  plastic products

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Vedior SWOT Analysis-Internal-

• Strengths

Weaknesses

• High debt levels
• Approaching retirement of Vedior CEO, Zach Miles

• Expertise at sourcing rare talent
• Offers a wide range of services
• Consistently high growth rate
• Decentralized Management Structure

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Vedior SWOT Analysis
Opportunities

• HR outsourcing is a booming industry
• Specialization in professional and executive
  recruitment in IT
• Expanding into new markets

Threats
Global Competitors
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Current Strategy

• Diversified Expansion Strategy
• Reduced overdependence on any one market or
  industry sector
• Decentralized Management
• Integrate into professional networks
• our objective is not market share, our
  objective is profitability
• Zack Miles, CEO of Vedior

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Current Marketing Mix
Product

• Vendor-on-premises service
• Pay-rolling
• Vedior Flex Added Value Chain
• Master Vendor-ship Agreement
• International Contracts

• Temporary Staffing
• Permanent Staffing
• Outsourcing
• Recruitment Selection
• Training

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Current Target Markets

• Dual Targets
• Employers MNCs to Local Businesses
• Temp. Workers Professionals and Executives to
  Less-Skilled Laborers

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Current Marketing Mix
Price

• No standardized prices for services
• Case by case basis
• Determined after meeting with the client and
  discussing objectives

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Current Marketing Mix

• Place (Distribution)
• Headquarter in economic hotspots
• Subsidiary offices in surrounding cities
• Utilize Vedior Group members

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Current Marketing Mix
http//youtube.com/watch?vTg7o6avRsgM

• Promotion
• Corporate and member group advertising
• Involvement and support of professional
  associations
• Charitable sponsorships to the local communities

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Current Marketing Mix

• People / Personnel
• Expert Recruiters
• Recruit skilled professionals
• A diverse workforce in all of their personal
  staffing units
• Motivational incentives / reward systems

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Current Marketing Mix

• Presentation/Physical Evidence
• Professional image
• Upscale offices
• Website Vedior.com

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Current Marketing Mix

• Process
• Website
• Apply online or email the listing to a friend
• Local Vedior subsidiaries responsible for
  connecting with / processing local customers
• Employers meet with consultants

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Recommendations

• Marketing Strategy
• profitability, not market share
• Focus on staffing Costa Rican businesses
• Recruit IT for international placements
• Develop professional network
• Target Market Focus
• Employers at all levels
• Students close to graduation

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Recommendations

• Promotions
• Localize webpage
• Personal Selling to strategically chosen
  businesses
• Involvement in professional associations
• Involvement at universities

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Recommendations

• Distribution
• Webpage
• Central office (San Jose)
• Branch-off to other major cities, ex. Limon
• Keep eye open for acquisition opportunities
• Personnel
• Trained and experienced expatriates
  could be recruited from within
  region

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Conclusion
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