Drinking

1
Drinking Driving
Using Kurt Lewins Change Theory to Deter
Among Youth

• Help make a change for yourself those you love

2
Did you Know..

• Motor vehicle crashes are the 1, preventable
  leading cause of death for young adults age 16 to
  24. (Beirness, Simpson, Mayhew Desmond, 2005)
• In 2003 about 15 of Canadian drivers -- an
  estimated 3.2 million said they have driven
  after drinking sometime in the past month.
• (Beirness, Simpson, Mayhew Desmond, 2005)
• In Ontario students in grade 10-13, 15.1
  reported driving within an hour of drinking 2 or
  more drinks (Adlaf, Mann Paglia, 2003).

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Nurses Role in Making Changes

• Work with community partners
• Mothers Against Drinking and Driving,
• Royal Canadian Mounted Police,
• Insurance Corporation of British Columbia
• School Board
• Raise Public Awareness geared especially toward
  youth.
• Produce an Educational Package to show at schools
  be the educators.
• Lobby to change the Laws

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Another Method to Deter Drinking Driving among
Youth

• Incorporate education into Kurt Lewins change
  theory model Planned Change.
• Create a teaching program or educational package
  that help deter drinking and driving without
  force or threat from authorities.

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The Educational Package Includes

• A visual presentation
• Guest speakers
• Reminder tools
• The Program will be carried out at high schools,
  secondary schools licensing centers (a
  mandatory class prior to obtaining a license)

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The Purpose

• The Key is EMPOWERMENT through EDUCATION
• Equip youth with knowledge to help make wise,
  informed decisions about effects of drinking
  the consequences of drinking driving.

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The Message

• When you choose to drink drive, it is not like
  choosing to smoke or take drugs.
• Yes, choosing to smoke or take drugs are harmful
  to your body and so is drinking excessively and
  driving.
• BUT..
• The difference is that, when you choose to drink
  drive you are not only putting your own life in
  danger but you are also choosing to put the lives
  of innocent people in danger.

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Kurt Lewins Change Model
can be utilized to bring change to this social
issue

• Unfreezing
• Moving to a new level
• Refreezing
• (Schein, 1995)

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Unfreezing

• Finding ways to make people let go of the old way
  of thinking by creating survival anxiety as well
  as psychological safety. (Schein, 1995)
• Educate audience on what is happening today
  around the issue of drinking driving- use
  statistics
• Guest speakers (victims, family members of
  victims, those who chose to drink and drive)
  share their experiences loss.
• Visual presentation of the aftermath of an
  accident.
• Visit to the morgue
• Pictures and stories of the victims who died from
  someone else choosing to drink and drive.

10
Christopher OsegueraKilled by a drunk driver 
Teens burned to death in this wreck
www.duihope.org
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Pfc. Ryan Owen Cootey, 18 Killed by a drunk
driverFeb. 8, 1999

• On February 7, 1999, ten marines left Camp
  Pendleton on a shuttle van. They were going to
  San Diego on leave. The shuttle stopped at a red
  light. Moments later a drunk driver, who was
  fleeing from the police, slammed into them with
  the stolen vehicle he was driving.  Five
  seriously injured Marines were rushed to local
  hospitals. On February 8, Ryan Owen Cootey,
  passed away

www.duihope.org
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Moving to a New Level

• AKA, cognitive redefining- occurs when the
  learner pass the unfreezing stage where they let
  go of the old way of thinking and open up to new
  way of thinking.
• (Schein, 1995)
• For example, youth sees the effect of drinking
  driving and decide that it is not cool and
  decide to change their perceptions and actions.

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• At this stage the change agent must make sure the
  right information is available to guide learners
  through the right path to change. Therefore- the
  educational session should be informative and
  empowering. It should also be visually appealing
  to youth as well as interesting, short to the
  point positive.
• (Schein, 1995)

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• The educational session should make young people
  feel that they can make a difference and that
  they are the ones who can make a difference in
  this societal issue
• Including them in the process of change handing
  over the responsibility can have a strong impact
  on the outcomes.

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Refreezing

• Is to solidify the new way of thinking so that
  the learners will not go back to the old way of
  thinking. (Schein, 1995)
• Constant reminders without it people will forget
• Advertising repetition of the educational
  presentation.

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• Advertising
• Poster board around school halls
• Billboards around town, especially at liquor
• stores, pubs and buses
• Messages on alcohol containers about the
• harms of drinking driving
• At popular grad or prom ceremony halls

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Media

• A powerful way to get the message across to the
  youth.
• Television (TV) advertising, radio commercials,
  newspaper articles
• TV is the most watched medium and eighty
  percent of the public nominate TV as their source
  of information (Social Change Media, 2004)
• Hearing the same messages constantly will help to
  stick it in people's minds.

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• Role Models
• young people are always looking up to
• people they admire to make choices in their
• own lives
• Actors, singers, athletes speak out against
  drinking and driving.
• Use the World Wide Web
• Create a web site especially for youth. For
  information support

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Rewards Program

• Youth should be rewarded for taking a stand
• and choosing not to drink drive
• A better insurance rate
• A recognition program similar to the
• Road Star program

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What more can be done?

• Education for parents, bar owners, liquor store
  owners, general public especially for
  re-offenders.
• Decrease legal blood alcohol consumption to 0.05.
  
• Increase legal drinking age to 21.
• Stricter laws and penalties especially for re-
  offenders as well as mandatory counseling.
• Reward program for youth who do not drink and
  drive
• Educate parents about ignition interlock tool.

21
Jacqueline Saburido was taking a break from
college and industrial engineering classes when
she came to the United States from Venezuela to
study English. A drunk driving crash changed her
life completely. For more information, see
Jacquis Story at www.TexasDWI.org
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Denise Wagoner hit by a drunk driver

• Denise survived the crash, later to have
  extensive surgery fifteen times, seven on her
  face alone.  She is now disfigured and blind,
  with permanent brain damage

http//www.duihope.org/denise_wagoner.html
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• As long as there are drunk drivers on the road,
  no one is safe to be on the road.
• You or your loved one may be the next victim so
  dont sit back and let it happen
• Take action now! Help prevent drinking and
  driving.

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Reference

• Adlaf, E., Mann, R., Paglia, A. (2003). Drinking,
  cannabis use and driving among
• Ontario students. Research, 168(5), 565-566.
• Beirness, D., Simpson, H., Mayhew, D., Desmond,
  K. (2005). The road safety monitor 2005
• Drinking and driving. Traffic Injury Research
  Foundation. Retrieved February 20, 2006,
• from http//trafficinjuryresearch.com
• DUI (n.d). Wall of Memories. Retrieved March 1,
  2006, from http//www.duihope.org.
• Schein, E. H. (1995). Kurt Lewin's Change Theory
  in the Field and in the Classroom
• Notes toward a model of managed learning.
  Retrieved February 13, 2006, from
• http//www.a2zpsychology.com/ARTICLES/KURT_LEWIN'
  S_CHANGE_THEORY.
• HTM

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Reference

• Social Change Media (2004). Using the Media.
  Retrieved March 1, 2006, from
• http//media.socialchange.net.au/using_media/Cont
  ents.html
• Texus Department of Trasportation (n.d). Jacquis
  Story. Retrieved March 20, 2006,
• from http//www. http//www.texasdwi.org/jacqui.h
  tml