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St. Vincents Planning for the
Unexpected Michael J. Sher Executive Vice
President, Sales
Send Word Now March 2009
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• Planning for the Unexpected

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St. Vincents HospitalCommunicate, React, Respond

• On January 15, 2009, a US Airways plane headed
  for
• Charlotte crash landed into the Hudson
  River.
• Within minutes St. Vincents Hospital activated
• their emergency notification system.
• Messages were sent to key response teams.
• Staff was informed and prepared to respond to and
  treat incoming casualties.
• Fortunately, no serious injuries resulted from
  the crash.

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ST. VincentsGetting the Word Out

• Sample of message that St. Vincents Hospital
  could have sent to staff
• To senior staff, medical leadership and
  disaster teams. A commercial airliner has crash
  landed in the Hudson River. There were 150
  people on board the plane. At this point we do
  not have information regarding casualties/injuries
  . We are assembling in the main conference room
  at 400 PM to make preparations in the event our
  assistance is needed.

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Case StudyCHRISTUS Health

• Situation
• CHRISTUS Health is among the top ten largest
  Catholic health systems in the United States.
• In 2008 alone, CHRISTUS Health had to prepare for
  three major hurricanes Eduardo, Gustav and Ike.
  
• CHRISTUS Health had to brace hospitals throughout
  Louisiana and Texas and notify associates on the
  weekend as the storms approached.
• Outcome
• CHRISTUS Health used its emergency notification
  system to rapidly communicate emergency plans and
  send updates on the progression of the storms to
  staff in the affected areas.
• CHRISTUS Health also requested volunteers to
  deploy to various facilities.
• Via CHRISTUS Healths emergency notification
  system, volunteers were able to respond with
  their availability.

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Case Study CHRISTUS Health

• The Reaction
• Hurricane Dean was another scare that prompted a
  hurricane watch. We have many long-term care
  facilities in the affected regions and had to be
  prepared to evacuate patients and staff. We used
  the system to communicate emergency plans, and
  met two times a day prior to the hurricane
  entering our region. Luckily nothing happened,
  but with our emergency notification system, we
  were prepared.
• Bill Mundt Program Manager, Quality and Risk
• CHRISTUS Health

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OverviewHospital Communication Issues

• Problem
• Major emergencies, such as severe weather or a
  mass casualty, can challenge the ability of
  healthcare professionals to manage patient care
  including
• Ensuring hospitals are fully staffed and
  personnel are available to respond
• Providing necessary medications, supplies and
  equipment
• During normal operations, hospitals face
  challenges relating to facility safety and
  security, including
• On-premise risk management
• Patient care and evacuations
• Solution
• An emergency notification system gives hospitals
  the ability to reach people within minutes and/or
  seconds anywhere, at anytime.

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OverviewReach Anyone, Any Device, Anywhere
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OverviewHow Can A Mass Notification System Help

• Help communicate critical information.
• In real-time to people across multiple
  communication devices, anywhere, any time.
• Keep staff members informed about critical
  issues.
• Improve hospital response to any situation.
• Impacting employees, staff, and patients.
• Initial and ongoing communication.
• Mobilize people quickly.
• Save money, improve communication, and even save
  lives.
• Simplify communication.
• Use communication devices available to everyone.

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ENS For HospitalsEmergency Notification for
Hospitals/Healthcare

• With an emergency notification system you can
• Communicate seamlessly across multiple hospital
  facilities.
• Streamline communication with security staff,
  facility management, doctors and key
  administrative personnel.
• Promote instant access to critical information
  about staffing, resource availability and
  hospital conditions via a central communication
  system.
• Activate specific response teams of doctors,
  support staff and facility management staff in
  real-time.

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ENS For HospitalsEmergency Notification for
Hospitals/Healthcare

• With an emergency notification system you can
• Deliver and track all communication for
  compliance purposes and after action reporting.
• Easily create groups of departmental and
  role-based teams. As an incident unfolds, teams
  can be mobilized to address it and respond
  instantly, ensuring that patient care is not
  compromised.
• Send messages to appropriate personnel, and offer
  them pre-scripted response options indicating
  status, or automatically bridge them to a
  conference call.

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SummaryWhat To Look For In a Mass Notification
System

• Simplicity
• Flexible and easy to administer, install and use.
• Speed
• Messages go out immediately.
• Scale
• Thousands of calls and messages via e-mail, SMS,
  BlackBerry PIN and pager per minute.
• Security
• No single point of failure, not single-premise.
• Support
• Continuous support.
• Success
• Proven track record strong customer endorsements.

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Thank You Please feel free to contact me for more
information Michael J. Sher Send Word Now 224
West 30th Street Suite 500 New York, NY
10001 Work [phone] Email
msher_at_sendwordnow.com