Food and Beverage Industry

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Food and Beverage Industry

• Manufacturers and retailers advertise and promote
  healthy foods eliminate indirect marketing
• Processors and restaurants limit portion sizes,
  limit fat/sugar and increase fruits and veggies,
  post calorie information
• Retail grocers promote produce, price fresh foods
  affordably, place only healthy foods _at_ checkout

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Retail Program
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Retail Innovations

• Healthy Food Purchase Act
• Small store makeover
• Bonus Value Food Stamps
• Farm-to-institution sourcing
• WIC food package phase-in
• Marketing, marketing, marketing

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Entertainment and Professional Sports
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The Alliance for a Healthier Generation can help
turn young people's lives around and give them
hope for a healthier future. - President Clinton
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State and Local Government
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Charitable Sector and Agriculture
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Case Study Unused Canal Gets a Much Needed
Face-Lift

• The City of Parlier filled in an unused canal
  near a park to create a skate park
• Plans are underway to improve the lighting and
  sidewalks
• The new recreation area and skate park are big
  attractions for those living in the community

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• Fitness Challenge
• 2007 Spotlight Awards

Riverside Healthy Cities Park Program of the Year
Company of the Year
CA-Grown Food Tour, Event of the Year
A World for Kids, Organization of the Year
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Statewide Public Education and Media that Frames
Healthy Eating and Active Living as California
Living
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Champions for Change
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Statewide Tracking and Evaluation Systems
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Surveillance Tracking

• National SystemsPedNSS, BRFSS
• Biennial children, teen and adult surveys
• FITNESSGram TM
• Communities of Excellence in Nutrition, Physical
  Activity and Obesity Prevention (CX3) with
  environmental tools
• Geographic Information System

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Public Health Law and Policy

• Planning for Healthy Places--Zoning,
  Redevelopment, Food
• School Health Law Project
• The Public Health Trust--settlements
• Regulatory fee assessments for nutrition-related
  city services
• Child Obesity Legal Network (new!)
• www.phlaw.org and www.healthyplanning.org

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Summary

• Partnerships between governmental agencies,
  industry, and other stakeholders can enable
  virtual campaigns
• Partnerships at different levels enables vertical
  integration and synergy ( state, county,
  community)
• Involve a broad spectrum of stakeholders that can
  have an impact on preventing obesity
  (individuals, families, business, government,
  schools, community groups, etc).
• Create advisory groups, workgroups and task
  forces to involve partners
• Provide an environment for networking and
  information exchange for partners
• Recognize/ reward partners for their contribution

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Moving Forward

• Health Care Reform
• Obesity Prevention Initiative
• Cornerstones of a Healthy Lifestyle --Blueprint
  for Nutrition Physical Activity

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Thanks to Our Funders

• HRSA, Title V
• USDA Food Stamp Program
• The California Endowment
• CDC Prevention Block Grant
• USDA WIC Program
• DHHS, EPSDT

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For More Information, Contact

• Susan Foerster, MPH, RD, Chief Cancer Prevention
  and Nutrition Section California Department of
  Public Health Phone  [phone]
  susan.foerster_at_cdph.ca.gov  
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• Suzanne Haydu, MPH, RD
• Public Health Nutrition Consultant
• Maternal, Child and Adolescent Health Program
• California Department of Health Services
• Phone [phone]
• suzanne.haydu_at_cdph.ca.gov

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Healthy Weight Action Learning Collaborative