Basics of Videoblogging

1
Basics of Videoblogging

• A presentation by
• Stephanie Bryant

2
What is Videoblogging?

• Internet Video
• Subscriptions
• Interactivity

3
Advantages

• Public creation
• Time-shifted
• Space-shifted
• Short
• Real reality TV.

• Disadvantages?
• High-speed Internet
• Bandwidth cost
• Low production quality
• Small viewer size

4
Genres of Videoblogs

• Entertainment
• Informational
• Personal communication
• Art
• Educational
• Promotional

5
Screencasting Videoblogs

• Any Tech Education
• Any view of a screen

6
How To?

• Plan Ahead!
• Capture your video
• Edit the video
• Upload to a server
• Post to your blog

7
General Vlog Advice

• Keep it short!
• Be funny!
• Edit ums and ahs
• Avoid cluttered backgrounds and clothing.
• Be adventurous!

8
Planning

• What's your topic?
• Windows, Mac, or Everybody?
• Where will they watch?
• How much can you spend?

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Your Videoblog Topic

• Comedy
• Sex
• Different
• Educational

10
Who's Watching?

• Windows or Mac users?
• Who is your audience?
• Young/old?
• Male/female?
• Tech-savvy?
• Hobby interest?

11
How Do They Watch?

• In your web site?
• Through iTunes?
• On their iPods?
• Mobile phone?
• On the TV?
• In a feed client?
• In another web site?

12
What Are Your Resources?

• What do you already have?
• What do you need?

• Equipment
• Money
• Time
• People

13
Technical Advice

• Better microphones make better audio
• Clamp lights for cheap lighting
• Use a tripod or monopod
• Large subtitles for URLs and names
• Camtasia and emulators for mobile device screens

14
Setting it Up

• Setting it Up
• Blog service
• Video Hosting
• RSS feed
• URL

15
Blog Services

• Blogger
• WordPress
• Moveable Type

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Video Hosting

• Blip.tv
• Vlogcentral.com
• YouTube
• Archive.org
• Your Own Server

17
Promotions

• RSS feed
• Enclosures!
• Feedburner
• URLs/Servers
• Domain name
• Blog URL
• RSS Feed URL
• Video hosting

18
Storytelling in Vlogs

• Story structure
• Beginning
• Middle
• End
• Outlines
• Storyboards

19
Being Funny

• What's the best joke?
• Put-down someone (including yourself)
• Word-play humor and puns
• Physical comedy
• Serious subjects
• Marriage/divorce
• Death

20
Resources Websites

• FreeVlog.org
• FeeVlog.com
• Videoblogging for Readers (mortaine.com/vlogdummie
  s)
• Videoblogging Yahoo! Group
• Videoblogging.info
• FireAnt.tv
• MeFeedia.org

21
Resources Books

• Videoblogging for Dummies, Stephanie Bryant
• Videoblogging Secrets, Michael Verdi and Ryanne
  Hodson
• Videoblogging, Jay Dedman
• Books on blogging, podcasting, and digital video.

22
Capture the Video

• Camtasia Studio
• SnapZ Pro (Mac)
• Video camcorder and Windows Movie Maker

23
Edit the Video

• Free Windows Movie Maker or iMovie
• Cheap QuickTime Pro
• Professional programs
• Adobe Premier
• Final Cut Pro
• AfterEffects

24
Save for the Web

• Save/Export as
• .WMV
• .MP4
• .MOV

25
Upload Your Video

• The web
• FTP
• A client

26
Post to the Blog

• Write a post
• Embed video
• Include a text link
• Create enclosure

27
Promote it

• Promote your videoblog
• List in iTunes
• Update your feed
• Track your traffic
• Tell people your URL

28
Screencasting Vlogs

• Small frame
• Zoom In
• Large pointer
• Voiceovers
• Can't see PiP inserts