Mobile TV

1
(No Transcript)
2
(No Transcript)
3
Mobile TV
Raghu Rau Senior Vice President, Mobile TV
Solutions Business
4
Mobile TV Market Projection
Analysts View for 2010
By 2010, 171M subs and 14B service revenue
worldwide in mobile video Roth Capital
Partners, 2006 By 2011, 210M subs worldwide in
Mobile Video Informa Telecoms and Media,
2006 By 2011, 500M subs in mobile video world
wide ABI Research, 2006
171M
11M
14B
Asia Pacific
Europe
.987B
North America
Africa Middle East
Latin America
Source Informa Telecoms and Media, 2006
Source Roth Capital Partners, 2006
5
Mobile Video Services
Broadcast Live TV through a dedicated RF
broadcast network
Unicast One to one streaming Video on Demand
Multimedia Broadcast Multicast Service One
to many multicast
Support unlimited number of users Low cost
solution for large number of users High quality
(QVGA or CIF resolution, 30 FPS) Standards cover
air interfaces, program guides, interactive
services
Leverage widely deployed WiMAX network, unlike
Cellular WiMAX is very suitable with VOD
services Easy to launch, low cost with limited
number of users Provides personalized program
Leverage widely deployed cellular or WiMAX
network Optimized to transmit content to a group
of users comparing to Unicast
The number of users is limited by network
capacity Quality of service (voice, data and
video) degrades with increase in the number of
video viewers
Need to invest in an overlay network Need to
acquire dedicated spectrum
Need to dedicate scarce and expensive spectrum on
mobile broadcasting
6
Mobile TV Standards
WiMAX SOLUTIONS
BROADCAST SOLUTIONS
Unicast Multicast
STiMi
DVB-SH
S-DMB
T-DMB
MediaFLO
DVB-H
Open
Open
Open
Open
Open
Proprietary
Open
Standard
Unicast and MBMS over WiMAX trials in the
U.S. Unicast trials already Successful.
Trials in China. Commercial launch to be
expected before 2008 Olympics.
Satellite launch in 2009.
Commercial launch in Korea, expanding to other
countries.
Commercial launch in Korea Europe.
Commercial launch in the U.S. Trials in Europe.
Trials in the US, Europe, Parts of Asia. Launch
in 4 countries.
Trials and Commercial Deployments
Spectrum and Service Availability
All wireless license bands.
2.6 GHz Spectrum available.
S-Band assigned. Acquisition of L-S band, a
complicated regulatory task.
S-Band assigned. Acquisition of L-S band a
complicated regulatory task.
Could reuse existing DAB infrastructure.
UHF band assigned, partial clearing out of
Analog. TV will take 18 months in the U.S.
UHF is currently occupied by Analog TV.
Gradually available in the next 2-5 years.
7
Broadband On The Go
Motorola Solutions
Acquisition
Customer
Solution
Leadership in WiMAX End-to-End Solutions
Broad CPE Portfolio - Anywhere, Anytime Access
Complete Services Portfolio
Mobile TV Solutions Devices and Applications
IPTV, MPEG-4 Encoding, Compression, Transcoding,
Extending Switched-Digital Video (SDV), Network
Management and Reliability, Multimedia Over
Multiple Networks and Devices, Personalized and
Targeted Advertising First-to-Market in Digital
Ad Insertion
8
Full End-to-End Solutions for Mobile TV
Headend Solution
Broadcasting Network Solution WiMAX/DVB-H/STiMi
SYSTEM INTEGRATOR
MANAGED SERVICE PROVIDER
Value-Added Services
Devices
9
(No Transcript)