Examining potentials for future of mobile Internet

1
Examining potentials for future of mobile Internet

• Laura Männistö
• 9 February 2000

2
Subscriber Growth
Minutemigration
(Millions)
Source Ericsson.
3
Agenda

• Drivers to mobile Internet
• Challenges to mobile Internet
• Some potential application areas
• Examples

4
Internet Waves
GOVERNMENT RESEARCH
EMAIL
WORLDWIDE WEB
WIRELESS / MOBILE INTERNET
EMBEDDED INTERNET
Today
Source Motorola.
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Drivers for mobile Internet

• Meteoric growth of the Internet and mobile
  communications
• Increasing mobility
• New applications, services and business models
• Enabling technologies

Annual growth 1990-1999
Telephone
6
lines
Cellularsubscribers
52
Internethosts
87
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Mobile Evolution
Source ITU World Telecommunication Development
Report 1999, adapted from Matsushita
Communication Industrial Co, Ltd.
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3G (IMT-2000) Network Architecture
Global
Satellite
Suburban
Urban
In-Building
Picocell
Microcell
Macrocell
Source ITU World Telecommunication Development
Report 1999, adapted from European Commission
(DGXIII).
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Digital Services Vision
Video Streaming
2,000
1G
2G
3G
Still Imaging
384
Audio Streaming
144
Text Messaging
128
Data Transmission Speed - k bps
Voice
64
JPEG Still Photos
E-Commerce
32
9.6
0
Source Motorola.
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Lots of Questions Wireless Internet?

• Where is the demand?
• How to segment?
• How to classify?
• What price?
• What interface?
• Which standards?
• What kind of value chain?
• Which business models?

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Demand Characteristics of applications

• Personal
• Location-based
• Simple
• Action-oriented

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Segmentation Subscriber - Application
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Interfaces
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Which standards? - An alphabet soup

• SMS
• GSM
• WAP
• GPRS
• W-CDMA
• W-LAN

• i-mode
• XML
• Bluetooth
• EPOC
• Jini
• VXML

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Ready to WAP?

• 37 operators announced WAP services in January
  2000
• WAP will not be significant before GPRS packet
  switching and always on features
• WAP likely to be an interim technology

Where Are the Phones
Wait And Pay
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Mobile applications

• Person-to-person (communications) services
• Mobile office (business) services
• Mobile E-commerce services
• Travel/location based services
• Entertainment/leisure services
• Telemetry (machine-to-machine) services

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Person-to-person (communications) services

• Messaging (voicemail, SMS, e-mail, unified
  messaging)
• Computer Telephony Integration

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Mobile office (business) services

• Internet/intranet access - browsing, file
  transfer
• Corporate groupware / PIM synchronization
• Real-time support (expert-on-line)
• Remote diagnostics / maintenance
• Collaborative working (tele-prescence)

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Mobile E-commerce services
Source Adapted from Ericsson.
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Travel/location based services

• Timetable, schedule info
• Traffic information
• Yellow pages, intelligent directories
• Navigation services
• Tourist info / virtual tour guide

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http//www.citikey.com/
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Entertainment/leisure services

• News, sports, weather updates
• E-magazines
• Audio-on-demand
• Video-clips-on-demand
• Interactive games / gambling
• Health advice and information
• Education, training

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(No Transcript)
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Telemetry (machine-to-machine) services

• Remote monitoring control
• Data acquisition metering
• Remote or temporary E-POS
• Surveillance
• Traffic telematics (route guidance, tracking
  etc.)

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Additional services

• Security for mobile commerce
• Billing solutions for mobile commerce

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Application Revolution
Next-Generation Application Portfolio
Traditional Application Portfolio
Click-N-Call Interactive Chat Surf-With-Me Video
Conferencing Micropayments
Access Access And More Access
Transaction
Virtual Second Line Unified Messaging Collaboratio
n Personal IVR CD Quality Sound Video Answering
Machine Virtual Assistants Online
Directory Worldwide Forwarding
Productivity Enhancement
Toll Bypass QoS Differentiation Remote Access CoS
Differentiation Internet Voice Mail
Cost Savings
Source USbancorp Piper Jaffray.
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(No Transcript)
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http//www.iobox.fi/
(Finland)
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http//www.seprobilling.com/
(Ireland)
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http//www. jinny.ie
(Ireland)
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http//www.oz.com/
(Burlington, MA Iceland, Sweden)
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http//www.smallplanet.fi/
(Finland)
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http//www.ztango.com/
(Finland)
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http//www.moremagic.com
(Finland, United Kingdom, Germany)
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http//www.wannago.com/
(Sweden)
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http//www.acrosswireless.com
(Sweden, Hong Kong, Richardson USA)
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http//www.icomera.com
(Sweden)
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http//www.akumiitti.com
(Finland)
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(No Transcript)