Future Trends: What the Association Experts Say

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Future Trends What the Association Experts Say
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Effects of Globalization

• Must go global
• Competitive pressures
• Building the brand is crucial
• Tri-polar world
• Going global means engagement and membership
  building, everywhere
• Opportunity for Eastern Europe

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Changing Demographics

• Gen X vs. Baby Boomers
• Global vs. regional
• More diverse audience
• Culturally
• Geographically
• Economically
• Philosophically
• More women

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Generational change

• Members needs are changing
• looking for ROI
• business relationships
• education
• standards/accreditation/certification

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Changing Format of Events

• More frequently outside of HQ region
• Shorter
• Social program more business focused
• More professional

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Business Approach

• Forced to review/reorganise
• More data available
• More strategic, less tactical
• Focus on bigger picture
• Change oriented
• Developing best practice

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More with Less

• Competitive pressure drive for ROI
• Drive for ROI
• Reduce investment and increase return
• To keep investment low
• You have to keep costs down for delegates
• To increase return
• You have to deliver more to delegates
• Which means doing more with less

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More businesslike approach to meetings

• Association Management Companies
• Core PCOs
• Convention planning moved to procurement offices

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Site Selection

• Business not politics
• They want
• Member delivery
• Value
• Professionalism
• Safety and security
• Financial performance
• Successful meeting brand building

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Transparency

• What is being charged for and how much?
• Looking for much more detail
• What commissions are happening and whos getting
  them?
• Looking to reduce costs when commissions are seen
  to be lucrative
• Looking to reduce commissions if they are seen to
  be over compensation

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Change in Sales Approach

• Old approach to listening
• What are you looking for in a destination?
• New approach to listening
• What are you trying to accomplish through your
  meeting?

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