An Invitation

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An Invitation
To a New Era of Success in Sacramento
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Wed like to develop a STRONGER, DEEPER more
POWERFUL relationship with you in one of the
hottest growth markets in the United States!
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The Formula for Success Your Organization
Maloof Sports Entertainment The Booming
Sacramento Marketplace Winning Combination
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Who are the Maloofs and what is all the buzz
about?
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• Catering to Customers
• The Maloofs return all their phone calls, and
  their home and cellular telephone numbers are on
  their business cards. The brothers cater to
  their customers as much as their players.
• - Bloomberg News
• The Maloofs are committed to the highest levels
  of performance, service, quality, innovation,
  community involvement and winning relationships.

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• Customer Service
• For the Maloofs, branding means guiding every
  aspect of the business with an eye on customer
  service. No detail is too small. A Maloof
  dictum instructs employees to never point when an
  ARCO Arena customer asks for directions, not even
  to the restroom. Employees walk the customer to
  the destination.
• - The Sacramento Bee
• Ratings in a recent J.D. Power Assoc. survey
  called the results stunningly high and ranked
  us 1 in 19 of 24 categories, including overall
  fan experience.
• The Maloofs have shown their belief in the
  importance of catering to customers by
  developing a vice president-level position of
  Service Quality and Development, whose full-time
  job is to meet the needs of guests.
• More than 1 million has been invested in
  training to improve service.

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• Community
• I am proud to have the Maloof family values of
  charity and giving back to the community so
  prominently woven into the fabric of our city.
  Not only have the Maloof brothers made Sacramento
  a better place to live, but they continue to lead
  by example.
• - Sacramento Mayor, Heather Fargo
• From reading and arts centers to little league
  baseball fields, the Maloofs have invested more
  than 2.5 million dollars in the Sacramento
  community since coming here in 1999.
• A recent J.D. Power Assoc. survey ranked the
  Sacramento Kings 1 in the NBA in SIX community
  service categories.

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• Passion
• What theyve done with the Kings has been
  phenomenal, a product of their obsessive
  commitment to building a successful team. The
  Maloofs each live about five minutes from the
  arena. They attend practically every game, home
  and away, and their enthusiasm and drive to be
  first class has had immediate effects.
• - USA Today
• The Maloofs are the Kings most heavily
  invested fans both emotionally and
  financially. - Sacramento Bee

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• Vision
• When these guys (the Maloofs) came into
  Sacramento, they kind of took us to a new level.
  They continue to push the pedal to see where this
  will go.
• - Sacramento City Treasurer, Tom Friery,
  Sacramento Bee
• In just under three years, the Maloofs have
  guided the Kings, Monarchs and ARCO Arena to new
  heights of success
• They continue to explore ways to enhance the
  entertainment value of the two million guests
  that visit ARCO Arena annually

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• Commitment
• Under the Maloof brothers, the company has spent
  the last two years beefing up staff. Last year,
  the Maloofs added 40 full-time staff members,
  raising the payroll to 186.
• - The Sacramento Bee
• The Maloof family has invested more than 10
  million in arena equipment and renovation, which
  resulted in increased customer experience,
  satisfaction and service.

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So what in the world is happening in
Sacramento, California?
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• Sacramento is the fastest growing county in the
  state of California and the 10th fastest growing
  community in the country!!
• An influx of commercial activity and sales
• - Total taxable sales increased 20.9 from 11.0
  billion to 13.3 billion
• Booming growth in population
• - Sacramentos population is expected to grow by
  73 to 2.7 million people by 2020, the fastest
  growing metro area in the country.
• - The Sacramento area outpaced the state average
  as personal income grew 25.7 percent from
  1990 1999.

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• Increase in housing due to high demand and high
  population growth
• - In the last two decades, population has grown
  more than 54.
• - Since 1990, the population of the Greater
  Sacramento area has increased by more than
  19, while the state has averaged 12.5.
• - Another 1 million people are expected in the
  next twenty years.
• Involved, diverse, interested population
• - In 2000, the ethnic composition within the
  region included White (63.6), Hispanic
  (15.8), Asian/Pacific Islander (8.9),
  African-American (6.6), American Indian
  and Other (5.1).
• - Sacramento has the 7th largest Hispanic
  population in the United States

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And what makes ARCO Arena so special?
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• Its a great place!!
• Youll never play in a better place.
• - Garth Brooks, Country-Western Artist
• Its in a great market!!
• Its a fabulous market. Not only our core
  events are strong, but each new event that weve
  brought into the building has done very well.
  The building and the market are tops.
• Ken Hudgens, Vice President, Marketing
• ClearChannel Entertainment Motorsports
• Its the home of the happy ticket taker!!
• Voted 1 in 19 of 24 categories in a recent J.D.
  Power Assoc. customer satisfaction survey,
  including helpfulness of ticket staff, caring
  about fans, helpfulness of parking lot staff and
  helpfulness of ushers.

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Its the regional entertainment destination for
the Sacramento Valley!
There are 1.9 million people in the Sacramento
Region and an additional 3.4 million people in
the East Bay, which is located only 45 minutes
away.
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Its service J.D. Power Assoc. would be proud
of!!
Each year, the NBA conducts research in arenas
around the league. Last year, 22 teams were
surveyed by J.D. Powers Assoc., the leading
customer satisfaction research company in the
world. The following are the results for the
Kings and ARCO Arena. The Sacramento Kings and
ARCO Arena ranked 1 in 19 categories and ranked
2 - 5 in an additional 20 categories.
OVERALL 1 Overall Fan Appreciation 1 Overal
l experience with game day staff 1 Team cares
about the fans 1 Likelihood to recommend to
others ATMOSTPHERE 1 Games provide exciting
entertainment 1 Games provide fun atmosphere
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CHARITY 1 Team has a positive impact on the
community 1 Team is a charitable
organization 1 Overall charity/community
outreach efforts 1 Awareness of reading
programs 1 Players are visible and active in
the community 1 Awareness of Team Up
programs SERVICE 1 Helpfulness of ticket
sales staff OTHER 1 Attending NBA games is a
family tradition 1 Team management committed
to winning
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ARCO Arena hosts a variety of events, which means
theres almost nothing we havent seen before and
our team is flexible, responsible and experienced.
The Rolling Stones Paul McCartney Garth
Brooks WWE NCAA Mens Basketball 1999 USA
Gymnastics Championship Latin Dance
Festivals Boston Pops Orchestra
Disney on Ice Ringling Bros. and Barnum Bailey
Circus Tour of World Figure Skating
Champions Monster Truck Jam Event CIF Basketball
Championships Women of Faith Promise Keepers
Eric Clapton Britney Spears Elton John Lucianno
Pavarotti IFMA Freestyle Motocross 1995 Billy
Graham Crusade The Harlem Globetrotters Western
Trails Rodeo
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What can we do together?
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More Ticket Sales More Visibility More Success!
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Utilizing our existing GROUP RELATIONSHIPS to
benefit your events in Sacramento! The staff at
ARCO Arena made our event with more than 2,500
Girl Scouts an incredible success. We could not
have done it without them. - Pamela
Saltenberger, Executive Director, Girl Scouts USA
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We have a dedicated ticket sales team ready to
boost your group sales!

• Groups Sales has become an aggressive out-bound
  sales force building in-depth long-term group
  leader relationships throughout the region.
• Team includes a Group Sales Director, Group
  Sales Account Managers, and a Group Sales
  Coordinator.
• Our Group Database has doubled in the past two
  years, now including more than 4,000 group
  leaders.

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The results of our new group sales capabilities
are spectacular. Sacramento Monarchs group sales
for the 2002 season have more than doubled over
the previous year.
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Heighten Visibility Through MSEs Promotional
Resources
Maloof Sports Entertainment a powerful
marketing and promotional force in Northern
California!

• Fan bases for our Kings and Monarchs brands puts
  our team in touch with large numbers of ticket
  buyers, television viewers and radio audiences.
• Included are Public Relations, Creative
  Services, Community Outreach, Advertising and
  Promotions, Internet, Broadcast Services and
  Event Presentation.
• The group is constantly in contact with key
  media and promotional partners, placing hundreds
  of thousands of dollars in media space and
  executing a wide variety of partnered promotions.

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Benefit from MSEs Corporate Sales to Attract
Support for Your Shows

• Our corporate sales team has its hand on the
  pulse of the objectives and strategies of
  regional corporate partners.
• Work with our sales team to represent new
  corporate sales opportunities in the Sacramento
  Region.

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Theres a new energy inside ARCO Arena
New Skills. New Ideas. New Opportunities. When
you combine these with the aggressive growth in
the market, the stage is set for a new level of
success in Sacramento for you!