Finding the Missing Link

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Finding the Missing Link

• Vicky Robl, Serials Solutions
• Carolyn Johnson, Northwest Missouri State
  University
• Joyce Meldrem, Northwest Missouri State
  University
• Lori Mardis, Northwest Missouri State University
• Open URL Resolvers

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The problem a link resolver solves

• Patron finds an abstract, index or citation that
  she is interested in and needs to find the full
  text of the article.

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Options
Finding journals and articles without a
management system.

• Patron required to spend time searching through
  disparate resources.
• Library maintains a homegrown system.
• Users missing a comprehensive solution for
  finding full text journals and articles.

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OpenURL Solution
Enables an independent link resolver to interlink
your many disparate resources

• One linking platform connects multiple resources
• Less administration and maintenance for library
• NISO standard creates greater stability
• Fewer broken links

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OpenURL linking system
Results page
Full-text
Resolver
Citation
Data about your librarys collection
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The Importance of Data
Underlying this technology is the Knowledgebase.
Results page
Resolver
Full-text
Citation
Knowledgebase
Knowledgebase is comprised of two types of data
Library Specific Data and Content Provider Data.
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What does accurate data do for you?

• Increased specificity of linking
• Accurate data combine with OpenURL technology is
  the most specific standard for searching for
  known items
• Links directly to a specific journal, volume,
  issue or article
• Additional data carried in OpenURL v1.0
• Context-Specific Linking
• Links presented are customized specifically for
  each library, based on their collection.

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Library-Specific Data

• Allows each library to customized a larger
  knowledgebase to reflect your collection.
• Easy to maintain using Request for Quote form,
  Online Client Center and Serials Solutions
  knowledgeable support team.
• Examples of customizations include Add/drop
  databases from your profile, add proxy server
  URL, library branding, adding customized holdings
  dates, etc.
• Changes are updated nightly and available the
  very next day.

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Content Provider Data

• Serials Solutions uses the most
  comprehensive data available.
• Coverage of more than 700 databases including
  journals, coverage dates, title changes, ISSNs,
  and URLs.
• Neutrality allows for preferred linking
  agreements which provide unprecedented access to
  provider meta-data
• Team of data acquisitions track and control
  incoming data.
• All content provider meta-data updated constantly
  and available the next day.

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Search Process

• Made assignments from MERAC profiles
• System requirements and functionality
• Services provided
• Set up and technical support
• Pricing/cost
• summary

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Search Process

• Contacted Selected Vendors
• Standard list of questions
• Shared results

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Search Process

• Scheduled demos of top three products
• Conference calls
• On-site demo

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Decision Process

• Contacted librarians using the top three products
• Sample questions
• Do your students find it easy to use?
• How satisfied are you with the technical support?
• What do you wish it did that it doesnt?

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Decision Process

• Reported and discussed findings
• Number of customers
• Administrative module
• Article level linking
• Functioning A-Z list
• Price
• Made decision by consensus

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Implementation - Serials Solutions
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Implementation - Serials Solutions
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Implementation - Serials Solutions
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Implementation - Serials Solutions
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Implementation - Serials Solutions
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Implementation - Northwest
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Implementation - Northwest
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Implementation - Northwest
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Implementation - InfoTrac
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Implementation - InfoTrac
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Implementation - InfoTrac
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Marketing Efforts Immediately Following
Implementation Radio Promotions

• Frank Baudino (Head Librarian for Information
  Serv.) contacted radio stations about the new
  service
• Carolyn Johnson provided interviews on
• KXCV (national public radio affiliate)
• KZLX (Local student-run radio station)

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Marketing Efforts Immediately Following
Implementation Newspaper Article

• Carolyn Johnson contacted the Northwest
  Missourian (campus newspaper)
• Follow-up resulted in the advertisement not
  appearing in the newspaper
• Future discussion on paying fornewspaper
  advertisements

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Marketing Efforts Immediately Following
Implementation Campus Announcements

• Lori Mardis advertised article linking options
  and A-Z list through Notices of the Day

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Faculty/Staff Evaluation
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Student Evaluation

• Surveyed general education course (English
  Composition) and upper-division course (Marketing
  Research) for feedback
• Did you use one of the librarys databases on the
  Search for Articles Web page for your class
  research?
• Did you notice the new Other text possibilities
  link?
• What did you think of the pop-up window
  information when you clicked on the link?
• What did you think of the service?
• Additional comments

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Student Evaluation

• 87 of students responded that they used the
  librarys databases for class research
• Only 25 noticed the new Other text
  possibilities link
• Students that noticed the service liked the
  service

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Current Marketing Efforts Library Homepage
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Current Marketing Efforts Library Homepage
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Future Marketing EffortsSend Promotional E-mails
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Future Marketing EffortsSend Promotional E-mails
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Future Marketing EffortsSend Promotional E-mails
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Finding the Missing Link

• Vicky Robl, Serials Solutions
• Carolyn Johnson, Northwest Missouri State
  University
• Joyce Meldrem, Northwest Missouri State
  University
• Lori Mardis, Northwest Missouri State University
• Thank You!