Module 11: How to create deliverables

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Module 11How to create deliverables

• Presented by
• Corina De Guire
• MARPAC Authorized Sponsorship Agent

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11.1How to create deliverables?

• Definition of a deliverable
• How to create a deliverable
• What should we offer sponsors in our packages?

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Typical Sponsorship Rights/Benefits

• On-site product sampling
• Exhibit/display space
• On-site product sales (when and where applicable)
• VIP invitations
• Ticket Allocation
• Discount on additional tickets
• On-site signage
• Access to mailing list

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Typical Sponsorship Rights/Benefits

• Logo on merchandise
• Title to proprietary event within larger event
• Public-address announcements
• Presentations by corporate staff
• Right of first refusal to purchase ad time on
  event-related media (when applicable)
• Opportunity to survey audience/attendees
• Renewal option

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Define sponsorship property

• how can you market sponsors at the event?
• typical tangible sponsorship properties
• event posters
• invitations
• emails
• website
• event announcements
• distribute flyers/coupons
• place cards
• thank you in the Base newspaper

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Define sponsorship property

• customize the sponsorship property as much as
  possible
• make sure that you and your event organizers are
  comfortable with the sponsorship properties
• maintain the good taste and quality/integrity of
  the event

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Defining deliverables

• What about the intangibles?
• Invitations to a reception
• A day sail on a ship

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Defining deliverables

• Break out session
• Develop a list of deliverables for your property