Oklahoma CareerTech Tech Prep

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Enrollment Management in CTE Summer Conference
August 2008
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Enrollment Management

• Strategic Enrollment Management is a
  comprehensive process designed to help an
  institution to achieve and maintain the optimum
  recruitment, retention, and graduation rates of
  students where optimum is defined within the
  academic context of the institution.

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Enrollment Management

• As such, SEM is an institution-wide process that
  embraces virtually every aspect of an
  institutions function and culture.
• Michael Dolence

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CTE Enrollment Management

• CTE Enrollment Management is a comprehensive
  process designed to help an institution to
  achieve and maintain the optimum recruitment,
  retention, and graduation rates with successful
  college and career transitions.

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Enrollment Management

• Driver for change
• fight the status quo
• Increased accountability
• Carl Perkins, ACE, NCLB
• Increasing Competition
• technical high schools, private technology
  schools
• Shrinking resources
• rising fuel cost, opportunity cost

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Enrollment Management

• Recruitment
• 2007 presentations - 0
• 2008 presentations - 7
• We already do this.

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Comprehensive Process

• Buy In
• administration, boards, instructors, staff
• Planning
• formalized strategic plan, marketing plan,
  recruitment plan
• Follow up, Should align
• From Recruitment to College and Career and Beyond
• lifelong learning
• Encompasses the entire campus
• faculty, staff, current students

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Achieve and Maintain

• What is our optimum enrollment?
• facilities, instructors, student services
• Big Picture
• effect of retention and graduation on recruitment
• Steady supply of resources

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Recruitment

• Beyond the Enrollment Funnel
• Formalized Recruitment Plan
• e-presence
• Website, Web 2.0,
• traditional communication
• Letters, phone calls

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Recruitment

• Formalized Recruitment Plan
• recruit the gatekeepers
• Principals, Counselors, Parents
• When, Where and How
• Grade Level Specific

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Retention

• What data tells us about transition rates?
• Junior to Senior, Senior to 13th year, college,
  career
• What can we do to improve?
• Student Services, Teachers as Advisors

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Graduation

• What data tells us about graduation rates?
• can it be better
• How do we make it better?
• Student Services, instructor interactions
  parental interactions

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College Transition

• Cooperative Alliances
• increasing enrollments
• Tech Prep
• What Can We do?
• create a college culture

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Career Transition

• Student Services
• Career Services
• career fairs, practice resumes and interviews,
  employers on campus

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Recruitment Planning

• Relationships
• communication and marketing
• administration, faculty and staff
• Comprehensive
• X grade through college and career

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Institution Wide
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Function and Culture

• Will this make our institution better?

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Questions
Jeremy L. Zweiacker Tech Prep Alliance State
Coordinator OK Dept. of Career Technology
Education 405.743.6881/jzwei_at_okcareertech.org w
ww.okcareertech.org/techprep
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• The Strategic Enrollment Management Revolution
  Jim Black