UserFirst Mobile Monday

1
UserFirstMobile Monday

• How to validate total innovation experience?
• Petri Salminen
• ceo
• 7.3.2005

2
Usability MarketingHow to mix oil and water?

• Customers want the total experience
• - (product) marketing should look at whole
  elephant
• - balance between business value and user
  expectations
• - usability practitioners should become marketers

3
Damn the research, Full Speed Ahead

• Intuit A Product
• Hypothesize a dream product
• Product, Customer, Marketing message
• Shrink it to a Validation Prototype
• Design tests with Customers
• Iterate
• Sell (Probe)
• Analyze
• Good news Bad News
• Pitch Product Marketing

Primary Ideas Communicator
User Inspired Design
Market and User Research
4
Example of the user and market research

• Goal was to collect and refine information to
  check product positioning and marketing message
  and clarify the direction of further development

UserFirst.
Customer
Local partner
Local partner
UserFirst.
UserFirst.
Final Test Plan Recruitment of users
Local partner
Local partner
UserFirst.
1st Focus Group Germany Spain Singapore
NOKIA
Customer
UserFirst.

• Two week testing period of the next version
  prototype
• Internet communication

UserFirst.
2nd Focus Group Germany Spain Singapore
Shared vision
5
UserFirst is a unique advisory company

• UserFirst operating philosophy is refining the
  strategies of products and services, based on a
  holistic approach and mix of traditional
  research, innovative product and total user
  experience design tools
• research design
• gt consumer product insight
• Strategic business-focused usability
  consultancy
• Holistic Market User Research
• User Inspired Design