EBilling Awareness

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E-Billing Awareness
NUS Team II
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Presentation Overview

• Current Situation
• Scope
• Recommendations
• Budget Proposal
• Limitations
• Q A

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Current Situation

• Average household receives several different
  types of mails
• Mobile phone bills
• Utilities
• Cable TV Subscription
• Credit card and bank statements
• Insurance premiums
• Information on stock options
• These are recurring mails and would be posted
  monthly to households

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Current Situation

• The problem is the amount of resources used in
  preparing these hardcopy bills
• Paper and ink used for printing
• Paper envelops used to package bills
• Fuel wasted in transporting these bills to the
  households

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Current Situation

• Electronic Bill Payment Procurement (EBPP)
  Work-Group was set up in 2001 to encourage the
  use of e-facilities
• According to this industry-led study in 2003, the
  costs savings from such initiatives can be
  between 50 - 90
• However, even though government agencies have
  complied with the standards (GeBiz), the story is
  quite different for domestic consumers

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Current Situation

• Online billing system is presently available
  (Singtel, Starhub and OCBC)
• However, the online billing system lacks
  impactful publicity (e.g. the option to apply for
  Singtel vPost is printed on the telephone bill in
  a non-prominent manner)
• Registration for such options is also usually
  lengthy and process-intensive

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Scope

• To focus only on TELCO-providing companies in
  Singapore
• To target non-critical mails like mobile phone
  bills which are recurrent
• To raise the awareness and change the mindsets of
  younger IT-saavy students with regards to online
  bills systems

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Recommendations

• Two-pronged approach
• To encourage the active pursuit of online billing
  systems by major TELCO providers
• To raise the consumers awareness about the
  option for online billing

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Recommendations for TELCO Providers

• Making the online billing system more
  user-friendly and convenient for consumers
• Providing more opportunities for consumer
  feedback relating to the system usage
• Cost-savings analysis to be conducted for the
  amount of savings that can be accrued due to the
  system
• Savings could be diverted towards publicity
  events (like lucky draws) in the first few months
  of implementation

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Recommendations for Consumer Awareness

• Roaming roadshows at major shopping centres and
  tertiary institutes
• Long-term incentives like discounted bills for
  compliant consumers

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Proposed Budget

• Publicity campaigns for roadshows and lucky draws
  - 7,000
• Administrative costs - 3,000

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Evaluation

• The first survey would be held after six months
• The objectives of the survey being
• To evaluate the cost effectiveness of TELCO
  providers during the campaign
• The amount of paper saved

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Limitations

• Consumers might not regularly check their online
  bills and hence delay their payments
• We recommend to apply this online system to non
  time-critical documents (like GIRO bills)

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Limitations

• Our proposed system is an opt-in system while
  means that consumers might not be receptive to
  the idea
• We recommend that the TELCO providers roll out
  the implementation in different phases

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Thank you for your attention!

• Questions and Answer