Nike Footwear - PowerPoint PPT Presentation

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Nike Footwear

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Some schools have tried to decrease drop-out rates by implementing a mentoring program ... lower classmen on a variety of scheduling issues and also give career advice ... – PowerPoint PPT presentation

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Title: Nike Footwear


1
Nike Footwear
  • Nike has been in the news lately with several
    CEOs axed by Phil Knight
  • Despite this company had record performance
    this year (Business Week, Feb. 6, 2006)
  • Do not see many students wearing Nike
  • What are college students thoughts and
    perceptions toward Nike products?

2
American Marketing Association
  • The largest student group in the business school
  • Has approx. 150 members, yet there are 1,000
    marketing majors
  • What are students thoughts and perceptions toward
    this group?

3
Ole Miss Mentoring Program
  • Some schools have tried to decrease drop-out
    rates by implementing a mentoring program
  • Upper classmen would mentor lower classmen on a
    variety of scheduling issues and also give career
    advice
  • What are college students
  • thoughts and perceptions
  • toward such a mentoring
  • program at Ole Miss?
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