Nike Footwear

1
Nike Footwear

• Nike has been in the news lately with several
  CEOs axed by Phil Knight
• Despite this company had record performance
  this year (Business Week, Feb. 6, 2006)
• Do not see many students wearing Nike
• What are college students thoughts and
  perceptions toward Nike products?

2
American Marketing Association

• The largest student group in the business school
• Has approx. 150 members, yet there are 1,000
  marketing majors
• What are students thoughts and perceptions toward
  this group?

3
Ole Miss Mentoring Program

• Some schools have tried to decrease drop-out
  rates by implementing a mentoring program
• Upper classmen would mentor lower classmen on a
  variety of scheduling issues and also give career
  advice
• What are college students
• thoughts and perceptions
• toward such a mentoring
• program at Ole Miss?