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E-Commerce: Why Offshore

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Title: E-Commerce: Why Offshore


1
BermudaThe Future of Offshore, Today
  • E-Commerce Why Offshore
  • Why Bermuda?

London, January 22, 2001
2
E-Commerce Why OffshoreWhy Bermuda?
  • Moderator The Hon. MD Renee Webb, JP, MP
  • Minister of Telecommunications and e-Commerce
  • Tim Marshall
  • Leigh Estabrook
  • Greg Wojciechowski
  • Dr. Robert Edwards

London, January 22, 2001
3
Timothy Z. MarshallSenior PartnerMarshall
Aicardi
4
The Bermuda Advantage
  • Availability of secure and reasonably priced
    bandwidth from multiple sources
  • Cable Wireless
  • 360 Networks
  • Bermuda is a strategic telecommunications hub

5
The Bermuda Advantage cont...
  • Respected international reputation and political
    stability
  • Oldest democracy in Western Hemisphere
  • Westminster Style of Government
  • Both political parties committed to promoting and
    expanding international business
  • Laws and policies designed to let in only those
    businesses that enhance Bermudas reputation

6
The Bermuda Advantage cont...
  • Familiar legal system, Legislation and policies
  • Bermuda Courts and procedures are modelled after
    United Kingdom with ultimate appeal to the Privy
    Council
  • Bermudas laws are based on British legal
    traditions
  • Companies Act, 1981
  • Electronic Transaction Act 1998
  • Corporate vehicle flexibility

7
The Bermuda Advantage cont...
  • Favourable and reputable tax environment
  • Bermudas tax structure does not include income
    tax, profit tax, capital gains tax or withholding
    tax
  • Opportunities for legitimate tax planning
  • OECD approved

8
The Bermuda Advantage cont...
  • Sensible immigration policies
  • Designed to assist international businesses and
    promote opportunities for Bermudians
  • Bermuda is strategically located
  • Close proximity to the US/Canada
  • Direct flights to and from the U.K.
  • Businesses are conveniently able to operate in
    multiple time zones

9
The Bermuda Advantage cont...
  • Sophisticated Infrastructure
  • Established banking institutions with worldwide
    offices and affiliates
  • Multiple currency credit card processing
    facilities
  • A choice of knowledgeable law and accountancy
    firms
  • Skilled E-commerce service providers and work
    force

10
Examples of BermudasE-Commerce Service Providers
11
Service Providers
  • 360 Networks/ TeleBermuda Intl
  • World-class E-Commerce Secure hardened facility
    with up to 1.28 terabit bandwidth capacity
  • climate controlled with back-up power facilities.
  • Cable Wireless
  • Comprehensive E-business solutions centre
    inclusive of web-hosting
  • online payment processing solutions and
    high-speed internet access
  • Owned by Cable Wireless PLC

12
Global Connectivity
13
Service Providers cont.
  • BTC
  • Dynamic realm of Data Services including
    high-speed LAN
  • WAN connectivity
  • Ranges of data services from DS-0(64kbs) through
    T3(45mbs)
  • Owned by Keytech, a Bermuda publicly traded
    company
  • North Rock Communications
  • competitively priced e-commerce plans
    encompassing
  • credit card processing
  • credit card merchant accounts
  • fully customizable shopping carts
  • Bermudian-owned

14
Service Providers cont.
  • Logic Communications
  • One-stop shop for on-line business
  • Provides a range of services from design
    strategies to secure hosting for
    e-commerce
  • Owned by Keytech, a Bermuda publicly traded
    company
  • E-Venture Centre
  • Provides promising start-ups with all the tools
    necessary to build successful e-businesses
    that traverse the globe
  • Joint venture between Centre Financial Services
    and Paragon Bermuda Ltd.

15
Legislative Environment
  • Electronic Transactions Act 1999
  • One of the first in the world
  • Partnership between Government and private
    industry

16
Characteristics of Electronic Transactions Act
1999
  • Legal recognition of electronic records and
    signatory
  • Recognition of the validity of electronic
    contracts
  • The requirement for writing may be met in the
    form of an electronic record
  • Electronic records shall be admissible as evidence

17
Standard for Electronic Transactions
  • Established to protect Bermudas business
    integrity
  • Set up as a standard for the service providers
    and intermediaries carrying on business in or
    from Bermuda
  • Protection of personal data
  • Creation of Safe Harbour Guidelines

18
Know Your Customer -Guidelines
  • Bermudas internal regulations to protect the
    Islands business and integrity
  • Three facets important to know your customer
  • Internal regulations
  • OECD guidelines
  • Anti-Money Laundering Legislation

19
Prohibited Activities
  • No gaming, lotteries or adult sites permitted to
    operate from Bermuda

20
Incorporation Process
  • Initial vetting by local service provider
    (normally a law firm)
  • Completion of disclosure documents for Government
    (disclosure not for public review)
  • Choice of capital structure (minimum US 12,000
    share capital)

21
Incorporation Process cont.
  • Choice of name and upon receipt of materials,
    submission to Bermuda Monetary Authority for
    review
  • Government approval

22
Incorporation Process cont.
  • Organisation - either
  • two Bermuda directors or
  • one Bermuda director and one Bermuda secretary
    or
  • one Bermuda secretary and one resident
    representative
  • Annual Fees
  • Normal Process time - one to two weeks

23
Bermudas Legislative Approach is Responsiveto
Innovative Businesses and a World Economy
  • Transparency of laws and regulations guarantee
    recognition of Bermuda companies by foreign
    jurisdictions
  • OECD and EU endorsed regulations
  • An E-Commerce Ministry and Governments close
    partnership with Bermudas business community
    means legislation and regulations can be fast
    tracked to take advantage or respond to world
    conditions, business needs and opportunities

24
Leigh EstabrookExecutive Vice PresidentFirst
Atlantic Commerce
25
Fundamentals
  • Internet merchants are the first generation of
    "mobile" merchants who can now choose where they
    wish to domicile their e-business
  • To be successful in the B2C world, e-businesses
    need to be able to accept credit and debit cards
    in currencies suitable for their target consumer
    markets
  • Mid-size B2B entities are now shifting from
    traditional payment methodologies to credit card
    payment solutions

26
Fundamentals
  • VISA and MasterCard mandate that a corporate
    presence and back office support is required in
    the same country as the settlement bank
  • Currency of the Internet (for the time being) is
    USD shifting towards multi-currency capabilities
  • Bermuda falls into the Latin America Caribbean
    Region which is a USD denominated processing
    interchange
  • Two processors in the LACR are able to provide
    multicurrency payment solutions to banks and
    Internet merchants

27
Why Bermuda?
  • Business simplification - Obvious advantages
  • Legal system based on English Common Law
  • Political and economic stability
  • Tax neutrality ie corporate income tax and sales
    tax
  • Well regulated e-commerce environment ETA, The
    Standard, Proceeds of Crime, etc.
  • Access to reputable legal, accounting, banking,
    technology services
  • Bandwidth galore one "wired" island!

28
Why Bermuda?
  • Business simplification - Not-so-obvious
    advantages
  • Ability to establish an e-business for USD or
    multi-currency processing, including the Euro and
    pound sterling without the requirement of a US
    incorporation
  • Free access to foreign currency no foreign
    currency exchange controls
  • Banks will review/accept virtual e-business
    start-ups
  • Multi-currency pricing and settlement services
    available

29
Why Bermuda?
  • Business simplification - Not-so-obvious
    advantages
  • Separate region for Card Association compliance
    regulations from Europe and North America
  • Banks can provide VISA, MasterCard, AMEX through
    a single merchant account no duality issues in
    the region
  • Ability to establish a "VirtualCorp" under the
    First Atlantic Commerce E-commerce Act 1999

30
What is a VirtualCorp?
  • Enables businesses to establish a corporate
    presence in Bermuda without the requirement of a
    "full" incorporation
  • A VirtualCorp is based on the Segregated Cell
    concept adopted from the captive reinsurance
    market
  • Each clients assets and liabilities are
    firewalled from other clients, thus segregating
    one account from another
  • Deemed approved legal structure by Visa and
    MasterCard for the purposes of their regulatory
    compliance requirements

31
What is the value of a VirtualCorp?
  • Enables e-businesses to establish their
    incorporation in their choice of jurisdiction for
    the purposes of meeting their business
    requirementsAND
  • Fully access all the obvious and not-so-obvious
    business advantages that Bermuda has to offer to
    maximize their e-business growth

32
Who's setting up offshore?
Primarily digital content e-businesses such as
  • Software
  • E-Media
  • online magazines
  • distance learning
  • university registration services
  • Conferences with online registration
  • Legal firms for incorporation and registry
    services
  • Telephony services subscription based billing
  • Online rental payments
  • Travel portals and vacation rentals
  • Online investment sites
  • Entertainment sites
  • CDs
  • videos
  • concert simulcasts
  • graphic arts
  • Business information portals
  • Domain name registration services
  • Insurance companies (consumer)

33
First Atlantic Commerce Ltd
  • Bermuda-based established in April 1998
  • Provide turn-key e-commerce solutions for
    e-businesses and financial institutions
  • FAC solves complex business issues through the
    use of unique Internet payment solutions (split
    jurisdictional, multi-jurisdictional, etc.)
  • Advanced industry expertise with e-commerce
    payment solutions, fraud management, web site
    security and international Card Association
    compliance regulations

34
First Atlantic Commerce Ltd
  • First Data Corporation qualified Internet Payment
    Gateway providing multi-currency payment
    solutions to banks on their North American and
    Caribbean platform
  • Qualified Internet payment gateway with First
    E-commerce Data Services (FEDS) in Bermuda,
    offering full end-to-end multi-currency payment
    solutions
  • Strategic partners include VISA International,
    First Data Corporation, Bank of Bermuda, Cable
    Wireless, and others located in other
    jurisdictions

35
ACCESS AN OCEAN OF INNOVATION.
BERMUDA
The advances of the Internet have created an
explosive opportunity in offshore e-business that
is only starting to be realized
36
Greg WojciechowskiChief Operating
OfficerBermuda Stock Exchange
37
Bermuda Stock Exchange
  • The worlds leading fully electronic offshore
    stock exchange
  • GOING PUBLIC

Its a Question of WHEN not IF
38
Why Go Public?
39
Benefits of Going Public
  • Raise Public Capital
  • Increase Market Recognition
  • Greater Marketability
  • Improved Valuations
  • Improved Opportunities for Future Financing

40
Benefits of Listing on a Stock Exchange
  • Trading venue Liquidity
  • Listed Shares are a form of Currency
  • Regulatory Oversight/Investor Protection
  • Information dissemination

41
BSX Shorts
  • Founded 1971
  • SEC Recognition, DIE pending
  • FIBV Full Member
  • OECD Member Nation
  • Over 320 Listings 210 Funds
  • Daily Trading and rolling T3 Settlement
  • Trading volume 2000 230 Billion
  • Market Cap gt in excess 148 Billion

42
Timing is Everything
  • Is the Company Ready?
  • Are Market Conditions Favourable?
  • Has the Market been Prepared for the Company?
  • Is the Company Large Enough to Get Noticed?
  • You Only Have One Chance to Make a Good
    Impression!
  • Plan Carefully

43
Disadvantages of GoingPublic Too Early
  • Enormous Pressure on Managements Time
  • Poor Valuation in the Secondary Market
  • Investor Relations Nightmare

44
Onshore Stock ExchangeListing Requirements
  • Initial Listing Requirements
  • Minimum Market Cap (size)
  • Minimum Profitability
  • Minimum Track Record (ongoing operations)
  • Minimum Shareholder Spread
  • Minimum Share Price

45
Key Stock ExchangeListing Requirements
  • Ongoing Listing Requirements
  • Regular Reporting (qtrly, semi-annual and annual)
  • Compliance with accounting standards
  • Disclosure of major/material events
  • Disclosure of substantial shareholders
  • Disclosure of directors and officers remuneration

46
Early Listing Options
  • North America
  • NASDAQ National Market, largest and most
    actively traded stocks. More than 4,400
    securities. Small Cap market created for
    emerging growth companies, some 1,800 securities
    listed. www.nasdaq.com
  • The Canadian Venture Exchange (CDNX), newly
    established market (following the Canadian
    capital market re-structuring in 1999) for small
    to medium sized companies (min mkt cap . Over
    2,400 securities listed. www.cdnx.ca

47
Early Listing Options
  • Europe
  • EASDAQ, modelled on NASDAQ, for the listing and
    trading of shares in high-growth companies.
    Currently lists 56 companies and dual lists 17.
    www.easdaq.com
  • Euro.NM, the pan-European network of regulated
    stock markets. Its sector focus is high growth,
    small and medium sized companies within the
    European time zone. Currently over 400 companies
    are listed. www.euronm.com
  • Neuer Market, established by the Deutsche Borse
    in March of 1997 for high-growth potential start
    up companies. Neuer Market listing contribute up
    to nearly 50 of the stocks listed on the
    Euro.NM. The Neuer Market has over 200 listed
    securities. www.neuer-markt.de.

48
The BSXs Mezzanine Market
  • And Now For Something Completely Different

www.mezzmarket.com
49
Going Public Without Doing an IPOThe BSX
Mezzanine Market
  • Listed Private Equity
  • Institutional Marketplace Qualified Investors
    only
  • Sits Between the Family, Friends and Fools
    Round and the Ultimate IPO on an International
    Exchange Hence Mezzanine
  • QIs The Wealth, Wise and Well Advised
  • Focused on E-commerce and Hi-Tech Companies

50
Advantages of theMezzanine Market
  • Extremely Simple Listing Requirements
  • Preparatory phase for future IPO, thus providing
    insulation from market gyrations that may impact
    share/company valuation
  • Enhances Public Image and Prestige of Company
  • Exposes management to regulatory oversight and
    reporting requirements while not being
    overbearing
  • Secondary trading facility via a fully electronic
    central limit order book trading platform
  • Gives Angels VCs comfort that a liquidity
    event (IPO) pending

51
BSX/Mezzanine Market Success Stories
  • FirstEcom.com Inc.
  • 360 Networks (formerly TBI and GlobeNet
    Communications)
  • Earthport.com
  • Conexys Corporation
  • Imumed International

52
Admission Procedure
  • Appoint Sponsoring Broker
  • Application letter
  • Supporting documentation
  • A Prospectus Private Placement Memorandum

53
On Going Responsibilities
  • Material News
  • Annual Financial Results
  • Authorized Representation in Bermuda

54
BSX-Mezzanine Market When is Now!
  • The answer to your timing problem
  • Prepare the market for your IPO from a recognized
    offshore stock exchange in a highly regarded
    jurisdiction.
  • Get management accustomed to regulatory
    compliance.
  • Enhanced distribution to a sophisticated investor
    base.

55
Dr. Robert EdwardsChairman and FounderDrawn and
Quartered.com Ltd.London
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