99 Ideas On The Wall

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99 Ideas On The Wall
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Moderator

• James Earl Jimmy Rector
• Vice President Promotion
• Columbia Nashville

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Killer Sales Ideas!

• Greg Burns
• Director of Integrated Media
• CBS Radio Phoenix, Arizona

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Programming

• Ken Boesen
• Program Director
• WKIS Miami

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Marketing and Promotion

• Lisa Juillerat
• Marketing Director
• Cumulus Indy- WFMS

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99 Station calls Rolling Billboard

• With radio marketing budgets being cut, we must
  get creative with alternative marketing
  solutions, and continue to generate revenue for
  our radio properties.
• A true alternative to traditional marketing by
  partnering with a local transportation company
  trucking, moving company, etc to create an
  outstanding marketing opportunity for both the
  radio station and client.
• A high profile station and trucking company
  co-branded tractor trailer rig that will make
  its way around the valley appearing at the
  hottest country concerts and station events.
• This high impact rolling billboard will be the
  center piece of promotion at all marquee station
  events and concerts.
• This unique and exclusive program will associate
  trucking company to the legendary call
  letters radio station, nationally renowned
  country stars and premiere events in the
  marketplace.

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98 Good Guy Of The Month

• Listeners submit applications by mail or on-line
  of their friends and family that have conducted
  good deeds. You select one winner that meets
  the guidelines set forth in the rules, and
  announce and feature that person on-air, on the
  website and give them a 100 gift certificate
  from the sponsor. The person who submitted the
  entry also receives a gift certificate or prize
  from the title sponsor and both receive a GOOD
  GUYS t-shirt.

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97 Big Ol 18-Wheeler trade deal with a truck
driving school

• Run some of their ads.
• Paint up one or some of their trucks with your
  logo.

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96 Station Calls Summer Guide

• Summertime in city is the time of year where
  consumers are in search of fun things to do -
  especially affluent adults with disposable
  income. station has developed a unique
  Summertime program that is sure to attract this
  very consumer group by offering them exciting
  ideas and opportunities to cool-off through fun
  Summertime activities and vacation destinations.
• A 15-week program that integrates online, on-air
  and on-site promotional components
• Program Dates Memorial Day Labor Day
• Its the ultimate online guide to Summer in
  state!
• Valley-wide fun-seekers will go online to
  station website and click on the Summer Guide
  2007 graphic on the homepage.
• They will be taken to the Summer Guide 2007
  splash page where they will get a comprehensive
  listing of exciting things to do and places to go
  this summer including your travel discounts and
  special offers!
• As an Official Summer Guide Sponsor tens of
  thousands of consumers will be driven to your
  business!

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95 Stealth contesting

• At concerts, with the venues approval, we pass
  out a clear plastic laminate with a logoed
  lanyard and we customize the insert with a
  concert specific theme on one side and a stealth
  contest to listen at a specific time, for a
  specific song played by that artist, the next
  day, to win cash! They are great souvenirs,
  marketing for the station and a listen to win
  contest on-air that doesnt need any on-air
  promos.

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94 Free Lunch

• -Introduce a new burger at one area Wendys or
  McDonalds.
• -Give away free lunch to the first 1000 people
  that show up at noon.
• -Put a grand prize (1000) in one lunch.
• -Dont announce which Wendys it is until
  1130AM

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93 Interactive Survey

• The station Listeners Club is made up of
  listeners who have joined the loyal listener
  clubs giving you permission to send them
  station emails. These listeners rely on your
  station for fun promotions, interesting, factoids
  and relevant lifestyle information. This
  passionate community also creates a unique
  marketing opportunity for our valuable clients.
• CONCEPT
• station can help your company create a
  custom-designed survey to generate qualified
  leads for your business. At the completion of
  the survey, you will have access to contact
  station Listener Club members who have
  expressed an interest in your business by
  participating in your survey.

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92 Community Parade Participation

• Pass out logoed signs with verbiage such as I am
  a WFMS fan with instructions to hold up the sign
  throughout the parade to win cash and prizes.
  Have spotters award envelopes with the prizes.

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91 Low Dough Show

• 5 tickets to see an up-n-coming artist.
• Sell them 100 at a time at clients.
• Clients pay for the ticket sale appearance.

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90 Ho Ho Hoedown!

• Looking for a clever name for your next Christmas
  time concert? How about Ho Ho Hoedown?

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89 Pre-planned concert / community activation
plan

• So many concerts, so many monotonous details.
  Develop a plan with a check list for every venue
  like who to get approval for parking at the
  venue, at certain parking lots, where you have
  approval to hang banners, put your tables, get
  your activity or premium approved, etc.Then
  whoever is on site from time to time, it looks
  consistent and you dont miss any little details
  that may get away from you that your competitor
  can take over if they get on-site before you, or
  if they call to set up their activity before you.

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88 Brainstorm

• Whats important to the listener
• At the beginning of every week

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87 And the Winner is

• Generate revenue surrounding the coveted CMAs!
  Create a sponsorship package that involves
  driving traffic to your sponsor locations.
• During the months of September, October and early
  November, direct your station listeners to your
  clients location(s) to pick up your station
  bumper sticker.
• On the back of each sticker create mail in entry
  form that will automatically enter them to win
  the grand prize, a VIP trip to the CMAs!
• One winner will be chosen from all entries
  collected and each sponsor will also receive one
  trip to the CMAs!

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86 Fund Raisers

• Have you ever scrambled when a natural disaster
  hits to secure a promotion to raise money? Have a
  plan in place and review that plan with the
  players such as the venue, Red Cross, a bank to
  collect and/or to count money, and cost of
  supplies or elements needed at the beginning of
  each year. This way you are ready when a disaster
  hits.

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85 Make your office into a bar

• One day a month
• 430
• Put up hot pepper lights
• Invite the whole staff.

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84 Vidcast

• Your clients can be exposed to thousands of
  consumers through revolutionary video casting
  from station.
• Point, Click and Watch! Its that simple.
• station online delivery of video on-demand
  provides your listeners with rich content and
  compelling reasons to visit our website, and even
  more reason to use your clients products and/or
  services.
• Imagine being able to creatively deliver a unique
  message to thousands of consumers positioned in a
  way that allows you to provide consumers with
• Helpful Hints
• Top 10 Ways to
• How-to clinics
• Step by step instructional
• On air you will drive consumers to your station
  website to learn more about your clients products
  and services through the VidCast.

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83 Friends and Neighbors

• A year around program due to its success of
  reaching non-profit community events all around
  town, Friday, Saturday and Sunday. This
  self-contained program is complete with weekly
  promos, calendar on the website, an interview
  with the station host on Friday mornings during
  the morning show on where they will be that
  weekend, 2 vehicles (a station FN karaoke
  vehicle and a sponsor vehicle that we drive
  around all the stops for the clients branding),
  an hour stop at the event and the co-titles
  collateral and branded premiums. The FN
  coordinator also works as the host and has
  unbelievable passion for the program.

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82 At Home Listening

• Work from home once a quarter
• Spend the day listening to the radio.

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81 Holiday Savings Guide

• Forget the malls and deck the halls with
  station Holiday Savings Guide.
• The Holiday Savings Guide is a comprehensive
  guide of holiday gift ideas, discounts, special
  offers and coupons exclusively available to
  station listeners.
• This exciting Holiday Savings Guide will allow
  the consumer to browse unique gift ideas and
  receive special discounts from our sponsors,
  driving consumers to your business to shop during
  the busy holiday season.
• Develop sponsorship packages for local and
  on-line retailers for placement in the guide.

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80 Courtesy Tip

• When leaving a voicemail message State your
  name and then your phone number first and SLOW!
  Instead of waiting till the end of the message.

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79 Hire a Free DJ

• This person will be a station talent whos job it
  is to go play free or really cheap parties in zip
  codes that matter to us.

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78 Hot Air Balloon

• Partner with a local Hot Air Balloon Company to
  create a high profile station co-branded
  marketing solution.
• The station/sponsor make its way around the
  valley appearing high above the hottest country
  concerts and station events.
• This high impact airborne billboard is the
  center piece of promotion at all marquee
  station events and concerts.
• This unique and exclusive program associates
  your clients brand to station, nationally
  renowned country stars and premiere events in the
  marketplace.

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77 Live Like.

• Kenny Chesney, a NASCAR driver, etc. Artist and
  Lifestyle. We conduct 2-3 of these on-air
  promotions a year which can be a great 2-3 week
  promotion when you need to fill some promotional
  time on your yearly calendar. On-air qualifiers
  win that artists CD or tickets to a race with an
  entry to the grand prize. A sponsor presents
  the on-air element and receives a last chance to
  register remote. Grand prize Artist Themed, ex.,
  Keith Urban, a trip to Australia. A race car
  driver, VIP experience to an Indy car or NASCAR
  race complete with a lap around the track and to
  be in the pits with the winner.

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76 Contract for time

• in EVERY meeting.

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75 Floating Web Ad (Automotive)

• Featuring your clients make/model of car or
  product as it floats across the screen upon the
  launch of your home page.
• Dealership or logo placed on the vehicle or
  product
• Rotating floating web banner on your station
  website that scoots across the page and back
• Include link or click through to the client
  website
• Include a spot bank of streaming commercials

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74 Park HereGarage Sale Signs

• Listeners stick these two sided signs in the
  grass.
• Coroplast w/ a stake.
• Distribute at a remote or a certain location.
• Park Here signs have the words PARK HERE, a
  dollar sign with a blank and of course, your
  logo.
• Used for houses around race track and
  entertainment venues.
• Garage Sale signs have a space for the address
  and time.
• Listeners reuse these every year.

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73 Get tie-dye T-shirts.

• This is absolutely unexpected from a country
  radio station
• Theyre cool and really stand out.

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72 Add a Mobile Jumbo-Tron to your next event!

• This unique opportunity will offer you the
  opportunity to showcase current video products to
  thousands of country music fans on the station
  Jumbo-Tron at your next exciting event or concert
  
• There are several mobile jumbo-tron companies
  available to work with. We have worked with Large
  Screen Displays Inc. The hard cost for their
  services are about 5000 for an all day event.
• This larger than life video screen will feature
  the videos of all of the premiere country
  releases and commercials from your sponsors.
• Current music video product will rotate evenly
  throughout the event, putting your artists in the
  forefront of this exciting event.
• Sponsors would include
• Record labels who have video product that they
  need to expose to the consumer.
• Any local client that wants to get their message
  in front of thousands of music fans!

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71 Office Tip

• Spend 10 minutes at the end of each day for a
  week, a month, to clean out email and old hard
  copy files.

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70 Keep a notebook in your car

• You never know when youll get a great idea.

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69 On Location Pre- Concert Tailgate Party

• Reach a lot of your listeners by renting out a
  parking lot adjacent to a your markets large
  scale concert venue and bring your station
  on-location for a pre-concert tailgate party.
• Create sponsorship packages for your clients in
  many different categories.
• Create a festival-like atmosphere complete with
  food vendors, sponsor displays and demos.
  Complete the event by bringing in local artists
  to perform as a pre-concert warm.
• Get the concert headliner to come in for
  autographs and meet greets.

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68 Business Lunch Events

• Visit pre-determined office complexes from
  11am-1pm during lunch to brand your station.
• You provide the big tent, table, chairs, free
  hamburgers on the grill which attract a crowd and
  builds ambience, station vehicle, raffle prizes,
  jock to host, and music.
• The key to get clients to sponsor the five stop
  series is to provide a table area at the sides of
  the tent that the line forms through to receive
  lunch.
• There are no on-air promos because its not open
  to the public.
• Thank yous with logos are on the website and the
  office complex promotes with elevator posters,
  signage in the lobby, email to its tenants, and
  have used to promote their health fairs and blood
  drives by having us their on the same day.

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67 FlatBed Friday

• Do the morning show from the back of a flatbed
  truck on Friday mornings.
• Bring LOTS of prizes.

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66 Meet the Beetles

• Work directly with your local Volkswagen
  dealer(s) to create a unique promotion that
  offers consumers the opportunity to win one of
  four different VW Beetles wrapped in the
  likenesses of the famous Beatles.
• John, Paul, George and Ringo!
• Creatively package in a number revenue generating
  opportunities as the Beetles make their way
  around your town at station events, client
  locations, etc.

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65 Sales Packages

• Sales Packages, like remotes for concert tickets,
  always cost in (or trade) a pair of lower
  pavilion, or lower level seats for the client.
• Might just be their hot button to close an
  account executives sale.

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64 Drive-Thru job fair

• Sell to any and all recruiters/employers.
• Their materials go into bags that we distribute
  all day one day at drive thru remotes

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63 Station- Gram

• Put a sweet spin on Valentines Day while
  driving traffic to your client location(s)
• station Grams are gift-wrapped at your
  location and played back on air by the station
  on-air personalities
• Station listeners will be invited to your clients
  location to record a special audio Valentines Day
  dedication for their loved one.
• Audio dedications will be delivered to
  station listeners on the air during our special
  Valentines Day weekend (Feb 9-10)

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62 Cheap Premium and Idea for an Interactive
Area at Festivals

• Kids Area, coloring pages w/ station logo and
  crayons.
• Cost effective premium in event bags for
  non-profits that request 100s of children type
  premium for their non-profit event.

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61 Rename the radio station

• Toby Country 99.9 all day in honor of a station
  visit or new album.

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60 The Worlds Best Mom

• Mothers Day is a very unique holiday and provides
  very robust opportunities to businesses who wish
  to take advantage of reaching consumers.
• Bring your most important clients a very special
  opportunity to be a part of the programming
  fabric of your radio station.
• Beginning in April, hit the airwaves encouraging
  listeners to log onto the station website to
  become a Listener Club Member and tell your
  station why your Mom is the Worlds Best Mom and
  shell be qualified to win some incredible prizes
  from the promotional sponsors secured by the
  sales department
• On Friday, leading into Mothers Day weekend, your
  popular morning show host will randomly select
  five finalists who will win a Special Mom Kit,
  which includes
• Weekend Hotel Getaway sponsor
• Relaxing Spa Treatment sponsor
• Dinner at elegant restaurant sponsor
• 100 Shopping Spree sponsor
• Beautiful bouquet of Flowers sponsor
• Following the finalist giveaway, your morning
  show will randomly select the grand prize
  winner, the Worlds Best Mom will win a diamond
  pendant necklace from your Grand Prize Sponsor,
• Create 5 sponsorship packages for the above
  categories to include an investment, plus prizes.

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59 Playstation promotion

• To prepare pre-teen families thinking about
  college savings, we partnered with a bank and
  conducted a register-to-win complete with POS and
  register to win boxes a all branches to enter for
  a playstation complete with TV chairs and a
  1,000 cash from the bank to start off their
  college savings fund.

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58 Mystery Money Man

• Could be anyone.
• First person to ask them if theyre the Kiss
  Country Mystery Money Man wins.

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57 eHAY

• A clever cause-marketing promotion utilizing the
  popularity of Ebay
• eHay is stations very own on-line auction that
  features a large collection of items to include
  Country music memorabilia, collectibles, items
  you cant buy in a store and numerous
  products/services from local businesses
• Promote your clients businesses by having
  station listeners bid on eHay for one of your
  products or services
• All proceeds from KMLEs eHay will benefit
  charity

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56 Christmas Promotion

• Just like the Grinch whose heart grew three times
  bigger, we partnered with a food pantry to grow
  its food bank during the holidays.
• Just like the Whos in Whoville, Hoosiers in
  need had the opportunity to feast in the holiday
  season.
• It was the Dont Be a Grinch at Christmas Holiday
  campaign.
• A participating grocer sold heart shaped die-cuts
  right at the check out line for those who chose
  not to purchase a bag of prepackage groceries.
• We encouraged listeners with classic lines from
  Dr. Seuss' famous Christmas story, encouraging
  listeners not to be Grinches and to remember the
  children like Cindy Lou whose most basic need was
  a warm meal.

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55 Treasure Hunt

• Hide coins or game pieces around the market and
  give clues at 900, 200 and 500.
• Each piece is good for a prize or qualifies them
  for the big prize.

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54 Station Artist Calendar

• A unique and innovative opportunity to be seen by
  your target consumers all year long!
• Produce a commemorative full-color, 12 month
  calendar featuring 12 of todays hottest country
  artists.
• Professionally photographed and produced, 5000
  calendars will proudly be displayed in offices,
  schools, businesses and homes throughout the
  Valley.
• Utilize Fusion Marketing for this project as they
  have artist licensing rights, and can handle the
  entire project.
• A menu of sponsorships are available to generate
  revenue for your station
• Title Sponsor
• Distribution Sponsor
• Monthly page sponsor

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53 Cool Ride to School

• A car dealership sponsors and lends you a cool
  ride such as a Hummer or a sports car, or you
  trade with a limo company to give a weekly
  winning child a cool ride to school on Fridays.
• Listeners register their children on-line and win
  a ride to school from their house, a t-shirt,
  backpack, and a light breakfast for their whole
  class room.
• Personality or a savvy promo person serves as the
  host and brings premiums for the classroom too

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52 Sneak Peek online

• New Artist CDs snippets of new songs posted
  online.

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51 Station Call letters New Music Station
Station logo

• The Station New Music Station is a unique new
  music display that is located in city Best Buy
  or Wal-Mart stores for a for 4-8 week period.
• Secure the in-store space with the
  regional/directors or territory managers of the
  retailer.
• Work with labels on upcoming or popular releases
  to generate revenue for each title space in rack.
• This exciting program features up to eight new
  releases from popular station artists and is
  promoted through on-air, on-line and on-site
  promotional components
• Include (1) P.O.S. display in each of the stores,
  strategically placed within the music department
  of each store.

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50 Random Acts of Kindness

• Have a promo person go around town the conduct
  random acts of kindness.
• Fill expired parking meters with coins and leave
  a flyer on their windowsill that you saved them
  from getting a ticket from your station.
• Pre-pay for someones coffee and bagel at a
  coffee shop and have the cashier tell them that
  their order is courtesy of your station
• Pay for someones dry cleaning and attach a note
  to their order, etc.

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49 Streaming

• Fill your streams unsold stop sets with label
  produced and provided interviews and music
  content instead of bonus spots and psas.

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48 Studio Naming Rights

• What do the following names have in common?
• TGIFridays Front Row Grill
• Cricket Pavilion
• NASCAR's Coca-Cola In-Car Camera
• Gillette Sports Desk
• The Budweiser Stage
• Chase Field
• US Airways Center
• Coors Field
• Jobing.com Arena
• All of these companies believe in effective
  naming rights strategies.
• As audiences and media become more fragmented,
  naming rights as part of a sponsorship package
  can offer an attractive alternative to stand
  alone advertising and marketing campaigns and, if
  exploited correctly, can deliver a high return on
  investment for the more visionary and committed
  brand owners.
• Radio is not just music, its a lifestyle and an
  image. Your client has the opportunity to be
  integrated into the very image and fabric of your
  radio station through a customized studio naming
  rights package.
• Live from the client/business/brand station
  studio!

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47 Summer Crew

• Hire College kids to be your eyes and ears of the
  summer.
• They go out daily to festivals, fairs, community
  events, concerts and market your station.
• Have them support your events on blogs and
  Facebook.

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46 CD Release Events

• Label may help you with music if you provide the
  promotion and sell it to a client.
• Station shows up with 50 CDs to give to first 50
  listeners who show up.

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45 The Worlds Best Dad!

• Fathers Day is a very unique holiday and provides
  very robust opportunities to businesses who wish
  to take advantage of reaching consumers.
• At station, you can bring your most important
  clients a very special opportunity to be a part
  of the programming fabric of your radio station.
• Beginning in June, hit the airwaves encouraging
  listeners to log onto to your station website to
  become a Listener Club Member and tell us why
  their Dad is the Worlds Best Dad and hell be
  qualified to win some incredible prizes secured
  by the sales department
• On Friday, leading into Fathers Day weekend, your
  popular morning show host will randomly select
  five finalists who will win a Fathers Day Prize
  Pack which includes
• BBQ Set
• Tools
• Golf
• 100 Shopping Spree
• Vehicle detailing
• Following our finalist giveaway, your morning
  show will randomly select the grand prize winner,
  the Worlds Best Dad will win an Audio / Video
  Combo prize from your Grand Prize Sponsor.
• Create 5 sponsorship packages for the above
  categories to include an investment and prizes.

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44 Drive through Breakfast

• -Any venue can kick off their event with a
  drive thru breakfast sponsored by a non-profit
  organization.
• -Your state or county fair. A jock host s and
  cooks on the grill, coupons or tickets are passed
  out for admission, and a premium is given to
  everyone who has your station on with an extra
  gift if their 1 preset is on your station.
• -Dont promote this.

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43 Roll Call

• South Florida (Baltimore, Seattle etc.) roll
  call.
• Each night at 700PM, listeners are invited to
  check in on the phone and represent their town.

63
42 New Music Showcase

• An exciting online feature on your station
  website
• Allows music fans to connect with their favorite
  Country stars
• Generate revenue by selling the sponsorship
  rights to this exciting program
• In Phoenix, a local automotive dealer has
  purchased the program and has positioned their
  dealership Where the Cars are the Stars
• Listeners can Click to listen before they can buy
• Listeners will be encouraged to log onto your
  station website, click the desired artist to
  launch the music player which will showcase your
  clients website surrounding the player
• Your clients brand and message exposed to tens of
  thousand of Country music fans
• Client Logo placement within album artwork, with
  link to our custom music player that will feature
  your website
• Client 15-second commercial airs as a pre-roll
  to the new music
• Client name included in all station branded
  promos
• Support with station appearances and giveaway
  copies of the CD
• Work directly with label for all content (Paul
  Williams at Sony BMG)

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41 Hometown Tour

• -Morning show visits surrounding countys town
  square the Friday of each week with a live
  broadcast, local restaurant serves breakfast,
  guests such as the town mayor and high school
  administrators and town celebrities are
  interviewed, facts about the history of the town,
  and old-fashion games are played.
• -Or you can visit the towns in the evenings and
  host the same kind of event with grilling out and
  music at the towns high school football game.

65
40 1000 Song Weekends.

• Play them and position this as a whole lot of
  music

66
39 The station Home Makeover

• An exciting on-line sales promotion designed to
• Showcase sponsors products and services to
  stations audience
• Impact the lives of listeners with an
  unbelievable transformation in their home!
• Listeners are encouraged to log onto your station
  website, then register to become a Listener Club
  Member. They will then be instructed to click the
  customized station Home Makeover graphic.
• Listeners are redirected to a custom splash page
  that includes a virtual home, in which they can
  take a tour from room-to-room and register to win
  our sponsors products and services.
• Two levels of sponsorship packages
• Premiere
• Service
• Premiere Sponsor Products are showcased in
  various rooms or areas of the virtual home
  There are also 10 service related categories that
  listeners will also have the opportunity to win
  from your Service Sponsors
• There are 20 days of contesting
  (Monday-Friday/4-weeks)
• 10 Days of Premiere Sponsor Giveaways
• 10 Days of Service Sponsor Giveaways
• Sample script
• Tune in Monday during the 2pm hour as we
  giveaway the Bedroom, valued at over 20,000,
  loaded up with brand new furniture from client,
  new closets from client and bedding from
  client. Log onto station website and register
  to win now!

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38 Premiums

• Foam cowboy hats, plastic laminate holders,
  bobble heads of your jocks, restaurant tip cards,
  disposable cameras, all with your logo

68
37 730 Shout Out

• From 7 to 730, listeners are invited to call in
  and say hey to everyone on the air.
• Record them, edit them and play em back at 730.

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36 Movie Screening Program

• Instead giving away all of those movie premiere
  passes at station remotes, create a sales
  package!
• Station invites Your Company to be our
• EXCLUSIVE Pre-Screening Promotional Partner for
  ______ newest release coming to the big screen
• Your station provides the sponsor with a minimum
  of (200) Admit Two Passes to the special
  pre-screening given away at their location prior
  to the event.
• Include an on-air schedule and some promotional
  inventory to drive traffic to their location.

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35 Ticket Blitzes

• Feature community events or concert tickets.
• A ticket BLITZ is where you have a limited of
  pairs of tickets that you give away every 15
  minutes.
• This built in traffic stays around to see if they
  will be the next winner over the 2-hours
  featuring 8 total winners.
• 9 if you include the pair you are giving to the
  client.

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34 OST

• Define your Objectives
• Strategy and
• Tactics and share them with everyone on staff.

72
33 E-Living Guide

• Work with your web team to create an on-line
  directory designed to help consumers navigate
  their way through life.
• The E-Living Guide is a massive directory filled
  with information for the active consumer on the
  move!
• Home, Condo and Apartment listings
• Lenders, banks and mortgage companies
• Contractors Home Improvement
• Credit Report/Score links
• Storage facilities
• Insurance
• Realtors
• Property Management
• Home Services
• Create affordable sponsorship packages in the
  above categories to generate digital revenue!

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32 Ticket Stops

• Feature community events or concert tickets.
• A ticket stop is where everyone gets a pair of
  tickets like to a free station concert event, or
  a festival or trade show with mass appeal that
  you are the radio partner on such as a home show
  or car show.

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31 Mystery Kiss

• Play an artist or anyone making the Kiss sound
  three or four times daily and give clues.
• First person to call in and identify the kiss
  wins the prize.

75
30 So You Think Youre A Star

• Capitalizing on the popularity of American Idol,
  and So You Think You Can Dance...We were in
  search of the best undiscovered talent that the
  Valley had to offer.
• CBS Marketing and Mitsubishi Motors gave Phoenix
  radio listeners the opportunity to fulfill their
  lifelong dream of becoming a star as we launched
  a 9-week performance tour in search of singers
  who best represent the rhythm of each CBS Radio
  station in Phoenix KMLE Country, 101.5 JAMZ and
  94.5 KOOL FM
• So You Think Youre A Star kept Phoenix
  entertained to a different beat as singers
  skilled in Country, Classic Hits and Hip Hop will
  competed to become the valleys next BIG star!
• So You Think Youre A Star Performance Tour
  will take place at selected highly visible
  shopping centers around the metro Phoenix. Radio
  listeners were invited to take a shot at winning
  giant prizes such as 10,000 cash, recording
  sessions/contracts, performing as the opening act
  at station concerts and other incredible money
  cant buy prizes.
• Singers performed to a professional karaoke track
  of song from the respective station playlist.
• Each performance was professionally recorded,
  video taped and loaded onto customized splash
  pages on each station website. Performances were
  judged by valley radio listeners by logging on
  watching and voting.
• The program generated nearly 250,000 for CBS
  Radio Phoenix.
• www.soyouthinkyoureastar.com

76
29 NASCAR

• Pre-view party for picks Listeners pick their
  seasons favorites along with the NASCAR draft on
  TV.
• Have a contest on-site for the women too with
  NASCAR sponsored items like a Tide soap folding
  socks and a Home Depot bird feeder making contest
  to win shopping sprees, spa treatments and trips.

77
28 Build a Filter

• Determine whats important to your listener and
  knock it out of the park.
• Radiothon for Kids.
• Toy Drive.
• Kid Fair.

78
27 Big Screen-A-Day Super Payday!

• A massive Big Screen TV giveaway promotion
  designed to drive consumers to your clients
  locations(s) to build excitement centered around
  the Super Bowl.
• This promotion is perfect for a bar or casino!
• Your station and client will give consumers the
  opportunity to win one of five different big
  screen TVs to watch the Big Game on in style.
• During the weeks leading up to Super Bowl,
  qualify listeners by having them register at the
  client location, such as hosting a daily series
  of happy hour appearances at, encouraging
  listeners to come in a register to win one of
  five Big Screen TVs. During these events, you
  will provide listeners with stations prizes and
  fun for the evening.
• Conduct giveaways at the rate of one per day,
  live from the client location during the
  5-weekdays leading up to the Super Bowl.
• Promotion includes
• (5) Station Appearances at sponsor location for
  On-air pre-promotion
• Website elements
• Your can either hard cost the TVs from the
  sponsorship revenue or trade them out with a
  local electronics dealers

79
26 Ways to activate sponsorships

• When you are a media partner that is out of the
  norm - Event worker buttons, Ask Me with logo.
• Concession stand fun bucks from station.
• Personality to host a main event on stage like
  becoming a celebrity chef, or provide decorative
  or home improvement ideas.

80
25 This is A Test

• Consider online music testing listeners feel
  like theyre investing in and participating in
  your station.

81
24 Morning Shows Mass Wedding

• Have your morning show purchase an on-line
  ordained minister license to become official.
• On Valentines Day, your morning show will marry
  up to station dial position couples in this
  legal non-traditional wedding ceremony at a
  sponsor location
• Casino, Hotel or similar are perfect targets!
• The ceremony takes place live on- the-air during
  the popular morning drive show. The fun-filled
  morning will include Live broadcast, artist
  performance, air personalities live
  entertainment and prizes for brides and grooms
• All participating couples will exchange vows and
  receive an official wedding certificate signed by
  the morning show personalities
• Generate revenue by selling exhibitor booths all
  related to the wedding industry Jeweler,
  flowers, cakes, tuxedo, etc.
• The event will generally attract local television
  coverage and other media as well.

82
23 V.I.P. Experience

• Twist on Best Seat in House
• Red Carpet Treatment
• Family Photographer

83
22 NASCAR Scratch Offs

• Partner with local casino to give free slot play
  if listeners scratch off the winner of this
  weeks race.

84
21 The Station Calls Super Fan

• Perfect for your next big station concert!
• The station Super Fan gives your client the
  opportunity to interact with a numerous event
  attendees and allows you to distribute your
  clients name and information on a printed
  material that will be used and appreciated by
  thousands!
• This popular item is an eye-catching crowd
  pleaser! Distribute from the station tent or
  client booth!
• Work with a promotional company to produce the
  fans.
• Include station logo one-side and the clients
  logo on the other.

85
20 Booster Buddies

• Hold booster seat campaigns in the parking lot of
  a store.
• Partner with your local non-profit child safety
  organization to be on site.
• The theme is how important it is to have your
  BOOSTER BUDDY (booster seat) with you when
  carpooling, or when you are in someone elses
  car.
• Premium is a rubber kids doll or backpack with
  your logo.
• Local artists perform to create a community music
  feel.
• Tie in health fair participatesand you have a
  mini-festival.

86
19 Starbucks Coffee Break

• They provide coffee and snacks.
• You provide the contest.
• Gives you an in with offices.

87
18 Reel Deals

• This is the perfect program for an automotive
  client who is trying to generate test drives.
  Product integration is a key component of this
  promotion.
• Create a partnership with a high traffic movie
  theater and arrange a trade for display space and
  movie passes.
• Client and station are on-site with new vehicles
  on display. We encourage consumers to check out
  the new vehicles and take a very short
  questionnaire to receive two free movie tickets.

88
17 Red, White and Zoo

• A July 4th family venue to partner with is the
  Zoo.
• Your station provides the musical talent and
  promotion.
• The Zoo gives your listeners discount ticket
  prices for that day.

89
16 Youve been snapped cards.

• Take photos.
• Hand these cards to listeners that direct them to
  wkis.com to see their photos.

90
15 Ultimate Day at the Races

• Client and Station team up to showcase
  Americas number one sport (NASCAR) and give
  consumers a chance to attend in high style,
  arriving for their VIP day by helicopter!
• Consumers are urged through commercials on your
  station to go to client locations to enter to win
  the Ultimate Day at the Races! The Grand Prize
  consists of a helicopter ride into and out of the
  Raceway, VIP passes/tickets and Pit passes, plus
  driver meet greet.
• Station will also host weekday appearances and
  weekend remote to create even more excitement for
  this once-in-a-lifetime opportunity!

91
14 Drumstick Dash

• To support a local food pantry, why not run
  Thanksgiving Day and leave the cooking to someone
  else?
• Hold a 5K run and walk just to get your
  metabolism started in the morning complete with
  Tom the Turkey as the mascot.

92
13 Toy Mountain.

• Invite listeners to help you build a MOUNTAIN OF
  TOYS so NO children have to go without this
  Christmas.

93
12 The Ultimate Hook Up!

• Work with an auto dealer and a boat dealer to
  giveaway The Ultimate Hook Up- A Brand New
  Truck with a Brand New Boat hooked up to the
  bumper.
• Generate revenue from register to win appearances
  and signage/logo placement. Additional sponsor
  could include audio, window tint, accessories and
  tires/wheels.

94
11 Great Family Giveaways

• Crayola Museum Philadelphia, PA
• Space Center, Houston
• Hershey Park, PA
• Legoland, California
• International Spy Museum, D.C
• American Girl, Chicago.

95
10 OClock Twang Town Time Machine.

• Each day at 10AM feature a classic song
  introduced by the talent with a little
  information about the song and the artist or even
  the year.

96
9 HD Radio-A-Day Giveaway

• As a way of generating awareness for HD Radio,
  create HD Radio Awareness Month!
• March is HD Radio Awareness Month!
• Your station will offer listeners the opportunity
  to join the HD Radio revolution!
• Station Air-Personalities will get listeners
  fully equipped by awarding an HD Radio, every
  weekday during the entire month and your client
  has an exclusive invitation to be a part of the
  excitement as the official sponsor of this
  remarkable promotion.
• Support with promos, on-line components, in-store
  register-to-win signage and station appearances.

97
8 Promotion Manual

• Features everything there is to know about the
  processes and forms of our department that
  includes every station in our cluster.
• It is a great training tool for new promo
  department hires and serves as a resource for
  sellers.
• This 35 page book includes remote checklists,
  an emergency media plan, station line up and
  programming features, terminology specific to our
  stations and the industry, contact phone numbers,
  interactive elements and on-air contests and
  weekly sponsorships serve as a template to the
  sellers.
• Its nice to say to sellers who catch you in the
  hallway while your running o a meeting, That
  would make a great morning show prize or sponsor.
  
• The value of that on-air feature and the number
  of prizes you need are in the promo manual which
  can be used to write your proposal.

98
7 Find a milestone and own it.

• Anniversary of a show.
• Anniversary of the radio station.

99
6 Get Mugged from station

• Work with a promotional company to design a cool
  station coffee mug.
• Sell the main sponsorship to a coffee brand,
  retailer or coffee shop.
• Support with station appearances to include mug
  and coffee giveaways.
• You could also make the mugs exclusively
  available at the clients location.

100
5 Rewards on-line Showcases

• Four times a year we feature interactive
  showcases through our stations REWARDS program
  on-line. We feature four prizes but only REWARD
  one to the grand prize winner and they get to
  choose.
• The Great American Road Trip - Winner selected
  gets to choose from four great mid-west American
  cities, St. Louis, Cincinnati, Louisville,
  Chicago for a family trip for four.
• Mothers Day Showcase Winner selected gets to
  choose from a designer purse filled with gift
  cards, a piece of jewelry, a trip for two, or
  housecleaning service for a year.
• Dads Dream Deck Fathers Day Promotion
  Partnered with a bank to encourage small home
  loans for the summer to upgrade such components
  as your deck or home remodeling. Grand prize
  winner wins a deck complete with a built in grill
  from a builder.
• Holiday Rewards Direct listeners to your
  website to win gifts from clients with the main
  prize of a 5,000 shopping spree from the mall.
  Website features retail clients ads, sales and
  downloadable coupons.

101
4 Loan your texting shortcode

• To a big community event so bounce backs come to
  you and you grow your text database.

102
3 The Station Green Room

• With the growing awareness of companies green
  initiatives and philosophies, create your
  stations Green Room, and sell the naming rights
  to one of the many companies who fall into this
  category.
• Build in on-line components to include a Team
  Green feature, videos of artist interviews etc.
• Watch Brad Paisleys interview and performance
  from the sponsor Green Room at your website.

103
2 Virtual Job Fair

• Clients participate in an on-line job fair.
• This is an on-line product to encourage clients
  to support your recruitment advertising goals of
  your station.
• Every company needs good employees and clients
  can advertise with you and get a booth on your
  site to promote their openings to a market of
  listeners that may or may not be looking for a
  change.

104
1 Build passion inside the station.

• Find an artist you love
• Distribute their music among the entire station
  staff.