Title: 99 Ideas On The Wall
1 99 Ideas On The Wall
2Moderator
- James Earl Jimmy Rector
- Vice President Promotion
- Columbia Nashville
3 Killer Sales Ideas!
- Greg Burns
- Director of Integrated Media
- CBS Radio Phoenix, Arizona
4 Programming
- Ken Boesen
- Program Director
- WKIS Miami
5Marketing and Promotion
- Lisa Juillerat
- Marketing Director
- Cumulus Indy- WFMS
6 99 Station calls Rolling Billboard
- With radio marketing budgets being cut, we must
get creative with alternative marketing
solutions, and continue to generate revenue for
our radio properties. - A true alternative to traditional marketing by
partnering with a local transportation company
trucking, moving company, etc to create an
outstanding marketing opportunity for both the
radio station and client. - A high profile station and trucking company
co-branded tractor trailer rig that will make
its way around the valley appearing at the
hottest country concerts and station events. - This high impact rolling billboard will be the
center piece of promotion at all marquee station
events and concerts. - This unique and exclusive program will associate
trucking company to the legendary call
letters radio station, nationally renowned
country stars and premiere events in the
marketplace.
7 98 Good Guy Of The Month
- Listeners submit applications by mail or on-line
of their friends and family that have conducted
good deeds. You select one winner that meets
the guidelines set forth in the rules, and
announce and feature that person on-air, on the
website and give them a 100 gift certificate
from the sponsor. The person who submitted the
entry also receives a gift certificate or prize
from the title sponsor and both receive a GOOD
GUYS t-shirt.
897 Big Ol 18-Wheeler trade deal with a truck
driving school
- Run some of their ads.
- Paint up one or some of their trucks with your
logo.
996 Station Calls Summer Guide
- Summertime in city is the time of year where
consumers are in search of fun things to do -
especially affluent adults with disposable
income. station has developed a unique
Summertime program that is sure to attract this
very consumer group by offering them exciting
ideas and opportunities to cool-off through fun
Summertime activities and vacation destinations. - A 15-week program that integrates online, on-air
and on-site promotional components - Program Dates Memorial Day Labor Day
- Its the ultimate online guide to Summer in
state! - Valley-wide fun-seekers will go online to
station website and click on the Summer Guide
2007 graphic on the homepage. - They will be taken to the Summer Guide 2007
splash page where they will get a comprehensive
listing of exciting things to do and places to go
this summer including your travel discounts and
special offers! - As an Official Summer Guide Sponsor tens of
thousands of consumers will be driven to your
business!
1095 Stealth contesting
- At concerts, with the venues approval, we pass
out a clear plastic laminate with a logoed
lanyard and we customize the insert with a
concert specific theme on one side and a stealth
contest to listen at a specific time, for a
specific song played by that artist, the next
day, to win cash! They are great souvenirs,
marketing for the station and a listen to win
contest on-air that doesnt need any on-air
promos.
1194 Free Lunch
- -Introduce a new burger at one area Wendys or
McDonalds. - -Give away free lunch to the first 1000 people
that show up at noon. - -Put a grand prize (1000) in one lunch.
- -Dont announce which Wendys it is until
1130AM
1293 Interactive Survey
- The station Listeners Club is made up of
listeners who have joined the loyal listener
clubs giving you permission to send them
station emails. These listeners rely on your
station for fun promotions, interesting, factoids
and relevant lifestyle information. This
passionate community also creates a unique
marketing opportunity for our valuable clients. - CONCEPT
- station can help your company create a
custom-designed survey to generate qualified
leads for your business. At the completion of
the survey, you will have access to contact
station Listener Club members who have
expressed an interest in your business by
participating in your survey.
1392 Community Parade Participation
- Pass out logoed signs with verbiage such as I am
a WFMS fan with instructions to hold up the sign
throughout the parade to win cash and prizes.
Have spotters award envelopes with the prizes.
1491 Low Dough Show
- 5 tickets to see an up-n-coming artist.
- Sell them 100 at a time at clients.
- Clients pay for the ticket sale appearance.
1590 Ho Ho Hoedown!
- Looking for a clever name for your next Christmas
time concert? How about Ho Ho Hoedown?
1689 Pre-planned concert / community activation
plan
- So many concerts, so many monotonous details.
Develop a plan with a check list for every venue
like who to get approval for parking at the
venue, at certain parking lots, where you have
approval to hang banners, put your tables, get
your activity or premium approved, etc.Then
whoever is on site from time to time, it looks
consistent and you dont miss any little details
that may get away from you that your competitor
can take over if they get on-site before you, or
if they call to set up their activity before you.
1788 Brainstorm
- Whats important to the listener
- At the beginning of every week
18 87 And the Winner is
- Generate revenue surrounding the coveted CMAs!
Create a sponsorship package that involves
driving traffic to your sponsor locations. - During the months of September, October and early
November, direct your station listeners to your
clients location(s) to pick up your station
bumper sticker. - On the back of each sticker create mail in entry
form that will automatically enter them to win
the grand prize, a VIP trip to the CMAs! - One winner will be chosen from all entries
collected and each sponsor will also receive one
trip to the CMAs!
1986 Fund Raisers
- Have you ever scrambled when a natural disaster
hits to secure a promotion to raise money? Have a
plan in place and review that plan with the
players such as the venue, Red Cross, a bank to
collect and/or to count money, and cost of
supplies or elements needed at the beginning of
each year. This way you are ready when a disaster
hits.
2085 Make your office into a bar
- One day a month
- 430
- Put up hot pepper lights
- Invite the whole staff.
2184 Vidcast
- Your clients can be exposed to thousands of
consumers through revolutionary video casting
from station. - Point, Click and Watch! Its that simple.
- station online delivery of video on-demand
provides your listeners with rich content and
compelling reasons to visit our website, and even
more reason to use your clients products and/or
services. - Imagine being able to creatively deliver a unique
message to thousands of consumers positioned in a
way that allows you to provide consumers with - Helpful Hints
- Top 10 Ways to
- How-to clinics
- Step by step instructional
- On air you will drive consumers to your station
website to learn more about your clients products
and services through the VidCast.
2283 Friends and Neighbors
- A year around program due to its success of
reaching non-profit community events all around
town, Friday, Saturday and Sunday. This
self-contained program is complete with weekly
promos, calendar on the website, an interview
with the station host on Friday mornings during
the morning show on where they will be that
weekend, 2 vehicles (a station FN karaoke
vehicle and a sponsor vehicle that we drive
around all the stops for the clients branding),
an hour stop at the event and the co-titles
collateral and branded premiums. The FN
coordinator also works as the host and has
unbelievable passion for the program.
2382 At Home Listening
- Work from home once a quarter
- Spend the day listening to the radio.
2481 Holiday Savings Guide
- Forget the malls and deck the halls with
station Holiday Savings Guide. - The Holiday Savings Guide is a comprehensive
guide of holiday gift ideas, discounts, special
offers and coupons exclusively available to
station listeners. - This exciting Holiday Savings Guide will allow
the consumer to browse unique gift ideas and
receive special discounts from our sponsors,
driving consumers to your business to shop during
the busy holiday season. - Develop sponsorship packages for local and
on-line retailers for placement in the guide.
2580 Courtesy Tip
- When leaving a voicemail message State your
name and then your phone number first and SLOW!
Instead of waiting till the end of the message.
2679 Hire a Free DJ
- This person will be a station talent whos job it
is to go play free or really cheap parties in zip
codes that matter to us.
2778 Hot Air Balloon
- Partner with a local Hot Air Balloon Company to
create a high profile station co-branded
marketing solution. - The station/sponsor make its way around the
valley appearing high above the hottest country
concerts and station events. - This high impact airborne billboard is the
center piece of promotion at all marquee
station events and concerts. - This unique and exclusive program associates
your clients brand to station, nationally
renowned country stars and premiere events in the
marketplace.
2877 Live Like.
- Kenny Chesney, a NASCAR driver, etc. Artist and
Lifestyle. We conduct 2-3 of these on-air
promotions a year which can be a great 2-3 week
promotion when you need to fill some promotional
time on your yearly calendar. On-air qualifiers
win that artists CD or tickets to a race with an
entry to the grand prize. A sponsor presents
the on-air element and receives a last chance to
register remote. Grand prize Artist Themed, ex.,
Keith Urban, a trip to Australia. A race car
driver, VIP experience to an Indy car or NASCAR
race complete with a lap around the track and to
be in the pits with the winner.
2976 Contract for time
3075 Floating Web Ad (Automotive)
- Featuring your clients make/model of car or
product as it floats across the screen upon the
launch of your home page. - Dealership or logo placed on the vehicle or
product - Rotating floating web banner on your station
website that scoots across the page and back - Include link or click through to the client
website - Include a spot bank of streaming commercials
3174 Park HereGarage Sale Signs
- Listeners stick these two sided signs in the
grass. - Coroplast w/ a stake.
- Distribute at a remote or a certain location.
- Park Here signs have the words PARK HERE, a
dollar sign with a blank and of course, your
logo. - Used for houses around race track and
entertainment venues. - Garage Sale signs have a space for the address
and time. - Listeners reuse these every year.
32 73 Get tie-dye T-shirts.
- This is absolutely unexpected from a country
radio station - Theyre cool and really stand out.
33 72 Add a Mobile Jumbo-Tron to your next event!
- This unique opportunity will offer you the
opportunity to showcase current video products to
thousands of country music fans on the station
Jumbo-Tron at your next exciting event or concert
- There are several mobile jumbo-tron companies
available to work with. We have worked with Large
Screen Displays Inc. The hard cost for their
services are about 5000 for an all day event. - This larger than life video screen will feature
the videos of all of the premiere country
releases and commercials from your sponsors. - Current music video product will rotate evenly
throughout the event, putting your artists in the
forefront of this exciting event. - Sponsors would include
- Record labels who have video product that they
need to expose to the consumer. - Any local client that wants to get their message
in front of thousands of music fans!
3471 Office Tip
- Spend 10 minutes at the end of each day for a
week, a month, to clean out email and old hard
copy files.
35 70 Keep a notebook in your car
- You never know when youll get a great idea.
36 69 On Location Pre- Concert Tailgate Party
- Reach a lot of your listeners by renting out a
parking lot adjacent to a your markets large
scale concert venue and bring your station
on-location for a pre-concert tailgate party. - Create sponsorship packages for your clients in
many different categories. - Create a festival-like atmosphere complete with
food vendors, sponsor displays and demos.
Complete the event by bringing in local artists
to perform as a pre-concert warm. - Get the concert headliner to come in for
autographs and meet greets.
37 68 Business Lunch Events
- Visit pre-determined office complexes from
11am-1pm during lunch to brand your station. - You provide the big tent, table, chairs, free
hamburgers on the grill which attract a crowd and
builds ambience, station vehicle, raffle prizes,
jock to host, and music. - The key to get clients to sponsor the five stop
series is to provide a table area at the sides of
the tent that the line forms through to receive
lunch. - There are no on-air promos because its not open
to the public. - Thank yous with logos are on the website and the
office complex promotes with elevator posters,
signage in the lobby, email to its tenants, and
have used to promote their health fairs and blood
drives by having us their on the same day.
3867 FlatBed Friday
- Do the morning show from the back of a flatbed
truck on Friday mornings. - Bring LOTS of prizes.
3966 Meet the Beetles
- Work directly with your local Volkswagen
dealer(s) to create a unique promotion that
offers consumers the opportunity to win one of
four different VW Beetles wrapped in the
likenesses of the famous Beatles. - John, Paul, George and Ringo!
- Creatively package in a number revenue generating
opportunities as the Beetles make their way
around your town at station events, client
locations, etc.
40 65 Sales Packages
- Sales Packages, like remotes for concert tickets,
always cost in (or trade) a pair of lower
pavilion, or lower level seats for the client. - Might just be their hot button to close an
account executives sale.
4164 Drive-Thru job fair
- Sell to any and all recruiters/employers.
- Their materials go into bags that we distribute
all day one day at drive thru remotes
4263 Station- Gram
- Put a sweet spin on Valentines Day while
driving traffic to your client location(s) - station Grams are gift-wrapped at your
location and played back on air by the station
on-air personalities - Station listeners will be invited to your clients
location to record a special audio Valentines Day
dedication for their loved one. - Audio dedications will be delivered to
station listeners on the air during our special
Valentines Day weekend (Feb 9-10)
43 62 Cheap Premium and Idea for an Interactive
Area at Festivals
- Kids Area, coloring pages w/ station logo and
crayons. - Cost effective premium in event bags for
non-profits that request 100s of children type
premium for their non-profit event.
4461 Rename the radio station
- Toby Country 99.9 all day in honor of a station
visit or new album.
4560 The Worlds Best Mom
- Mothers Day is a very unique holiday and provides
very robust opportunities to businesses who wish
to take advantage of reaching consumers. - Bring your most important clients a very special
opportunity to be a part of the programming
fabric of your radio station. - Beginning in April, hit the airwaves encouraging
listeners to log onto the station website to
become a Listener Club Member and tell your
station why your Mom is the Worlds Best Mom and
shell be qualified to win some incredible prizes
from the promotional sponsors secured by the
sales department - On Friday, leading into Mothers Day weekend, your
popular morning show host will randomly select
five finalists who will win a Special Mom Kit,
which includes - Weekend Hotel Getaway sponsor
- Relaxing Spa Treatment sponsor
- Dinner at elegant restaurant sponsor
- 100 Shopping Spree sponsor
- Beautiful bouquet of Flowers sponsor
- Following the finalist giveaway, your morning
show will randomly select the grand prize
winner, the Worlds Best Mom will win a diamond
pendant necklace from your Grand Prize Sponsor, - Create 5 sponsorship packages for the above
categories to include an investment, plus prizes.
4659 Playstation promotion
- To prepare pre-teen families thinking about
college savings, we partnered with a bank and
conducted a register-to-win complete with POS and
register to win boxes a all branches to enter for
a playstation complete with TV chairs and a
1,000 cash from the bank to start off their
college savings fund.
4758 Mystery Money Man
- Could be anyone.
- First person to ask them if theyre the Kiss
Country Mystery Money Man wins.
4857 eHAY
- A clever cause-marketing promotion utilizing the
popularity of Ebay - eHay is stations very own on-line auction that
features a large collection of items to include
Country music memorabilia, collectibles, items
you cant buy in a store and numerous
products/services from local businesses - Promote your clients businesses by having
station listeners bid on eHay for one of your
products or services - All proceeds from KMLEs eHay will benefit
charity
4956 Christmas Promotion
- Just like the Grinch whose heart grew three times
bigger, we partnered with a food pantry to grow
its food bank during the holidays. - Just like the Whos in Whoville, Hoosiers in
need had the opportunity to feast in the holiday
season. - It was the Dont Be a Grinch at Christmas Holiday
campaign. - A participating grocer sold heart shaped die-cuts
right at the check out line for those who chose
not to purchase a bag of prepackage groceries. - We encouraged listeners with classic lines from
Dr. Seuss' famous Christmas story, encouraging
listeners not to be Grinches and to remember the
children like Cindy Lou whose most basic need was
a warm meal.
50 55 Treasure Hunt
- Hide coins or game pieces around the market and
give clues at 900, 200 and 500. - Each piece is good for a prize or qualifies them
for the big prize.
5154 Station Artist Calendar
- A unique and innovative opportunity to be seen by
your target consumers all year long! - Produce a commemorative full-color, 12 month
calendar featuring 12 of todays hottest country
artists. - Professionally photographed and produced, 5000
calendars will proudly be displayed in offices,
schools, businesses and homes throughout the
Valley. - Utilize Fusion Marketing for this project as they
have artist licensing rights, and can handle the
entire project. - A menu of sponsorships are available to generate
revenue for your station - Title Sponsor
- Distribution Sponsor
- Monthly page sponsor
5253 Cool Ride to School
- A car dealership sponsors and lends you a cool
ride such as a Hummer or a sports car, or you
trade with a limo company to give a weekly
winning child a cool ride to school on Fridays. - Listeners register their children on-line and win
a ride to school from their house, a t-shirt,
backpack, and a light breakfast for their whole
class room. - Personality or a savvy promo person serves as the
host and brings premiums for the classroom too
53 52 Sneak Peek online
- New Artist CDs snippets of new songs posted
online.
54 51 Station Call letters New Music Station
Station logo
- The Station New Music Station is a unique new
music display that is located in city Best Buy
or Wal-Mart stores for a for 4-8 week period. - Secure the in-store space with the
regional/directors or territory managers of the
retailer. - Work with labels on upcoming or popular releases
to generate revenue for each title space in rack. - This exciting program features up to eight new
releases from popular station artists and is
promoted through on-air, on-line and on-site
promotional components - Include (1) P.O.S. display in each of the stores,
strategically placed within the music department
of each store.
55 50 Random Acts of Kindness
- Have a promo person go around town the conduct
random acts of kindness. - Fill expired parking meters with coins and leave
a flyer on their windowsill that you saved them
from getting a ticket from your station. - Pre-pay for someones coffee and bagel at a
coffee shop and have the cashier tell them that
their order is courtesy of your station - Pay for someones dry cleaning and attach a note
to their order, etc.
56 49 Streaming
- Fill your streams unsold stop sets with label
produced and provided interviews and music
content instead of bonus spots and psas.
57 48 Studio Naming Rights
- What do the following names have in common?
- TGIFridays Front Row Grill
- Cricket Pavilion
- NASCAR's Coca-Cola In-Car Camera
- Gillette Sports Desk
- The Budweiser Stage
- Chase Field
- US Airways Center
- Coors Field
- Jobing.com Arena
- All of these companies believe in effective
naming rights strategies. - As audiences and media become more fragmented,
naming rights as part of a sponsorship package
can offer an attractive alternative to stand
alone advertising and marketing campaigns and, if
exploited correctly, can deliver a high return on
investment for the more visionary and committed
brand owners. - Radio is not just music, its a lifestyle and an
image. Your client has the opportunity to be
integrated into the very image and fabric of your
radio station through a customized studio naming
rights package. - Live from the client/business/brand station
studio!
5847 Summer Crew
- Hire College kids to be your eyes and ears of the
summer. - They go out daily to festivals, fairs, community
events, concerts and market your station. - Have them support your events on blogs and
Facebook.
59 46 CD Release Events
- Label may help you with music if you provide the
promotion and sell it to a client. - Station shows up with 50 CDs to give to first 50
listeners who show up.
6045 The Worlds Best Dad!
- Fathers Day is a very unique holiday and provides
very robust opportunities to businesses who wish
to take advantage of reaching consumers. - At station, you can bring your most important
clients a very special opportunity to be a part
of the programming fabric of your radio station. - Beginning in June, hit the airwaves encouraging
listeners to log onto to your station website to
become a Listener Club Member and tell us why
their Dad is the Worlds Best Dad and hell be
qualified to win some incredible prizes secured
by the sales department - On Friday, leading into Fathers Day weekend, your
popular morning show host will randomly select
five finalists who will win a Fathers Day Prize
Pack which includes - BBQ Set
- Tools
- Golf
- 100 Shopping Spree
- Vehicle detailing
- Following our finalist giveaway, your morning
show will randomly select the grand prize winner,
the Worlds Best Dad will win an Audio / Video
Combo prize from your Grand Prize Sponsor. - Create 5 sponsorship packages for the above
categories to include an investment and prizes.
6144 Drive through Breakfast
- -Any venue can kick off their event with a
drive thru breakfast sponsored by a non-profit
organization. - -Your state or county fair. A jock host s and
cooks on the grill, coupons or tickets are passed
out for admission, and a premium is given to
everyone who has your station on with an extra
gift if their 1 preset is on your station. - -Dont promote this.
6243 Roll Call
- South Florida (Baltimore, Seattle etc.) roll
call. - Each night at 700PM, listeners are invited to
check in on the phone and represent their town.
6342 New Music Showcase
- An exciting online feature on your station
website - Allows music fans to connect with their favorite
Country stars - Generate revenue by selling the sponsorship
rights to this exciting program - In Phoenix, a local automotive dealer has
purchased the program and has positioned their
dealership Where the Cars are the Stars - Listeners can Click to listen before they can buy
- Listeners will be encouraged to log onto your
station website, click the desired artist to
launch the music player which will showcase your
clients website surrounding the player - Your clients brand and message exposed to tens of
thousand of Country music fans - Client Logo placement within album artwork, with
link to our custom music player that will feature
your website - Client 15-second commercial airs as a pre-roll
to the new music - Client name included in all station branded
promos - Support with station appearances and giveaway
copies of the CD - Work directly with label for all content (Paul
Williams at Sony BMG)
6441 Hometown Tour
- -Morning show visits surrounding countys town
square the Friday of each week with a live
broadcast, local restaurant serves breakfast,
guests such as the town mayor and high school
administrators and town celebrities are
interviewed, facts about the history of the town,
and old-fashion games are played. - -Or you can visit the towns in the evenings and
host the same kind of event with grilling out and
music at the towns high school football game. -
65 40 1000 Song Weekends.
- Play them and position this as a whole lot of
music
66 39 The station Home Makeover
- An exciting on-line sales promotion designed to
- Showcase sponsors products and services to
stations audience - Impact the lives of listeners with an
unbelievable transformation in their home! - Listeners are encouraged to log onto your station
website, then register to become a Listener Club
Member. They will then be instructed to click the
customized station Home Makeover graphic. - Listeners are redirected to a custom splash page
that includes a virtual home, in which they can
take a tour from room-to-room and register to win
our sponsors products and services. - Two levels of sponsorship packages
- Premiere
- Service
- Premiere Sponsor Products are showcased in
various rooms or areas of the virtual home
There are also 10 service related categories that
listeners will also have the opportunity to win
from your Service Sponsors - There are 20 days of contesting
(Monday-Friday/4-weeks) - 10 Days of Premiere Sponsor Giveaways
- 10 Days of Service Sponsor Giveaways
- Sample script
- Tune in Monday during the 2pm hour as we
giveaway the Bedroom, valued at over 20,000,
loaded up with brand new furniture from client,
new closets from client and bedding from
client. Log onto station website and register
to win now!
6738 Premiums
- Foam cowboy hats, plastic laminate holders,
bobble heads of your jocks, restaurant tip cards,
disposable cameras, all with your logo
6837 730 Shout Out
- From 7 to 730, listeners are invited to call in
and say hey to everyone on the air. - Record them, edit them and play em back at 730.
6936 Movie Screening Program
- Instead giving away all of those movie premiere
passes at station remotes, create a sales
package! - Station invites Your Company to be our
- EXCLUSIVE Pre-Screening Promotional Partner for
______ newest release coming to the big screen - Your station provides the sponsor with a minimum
of (200) Admit Two Passes to the special
pre-screening given away at their location prior
to the event. - Include an on-air schedule and some promotional
inventory to drive traffic to their location.
7035 Ticket Blitzes
- Feature community events or concert tickets.
- A ticket BLITZ is where you have a limited of
pairs of tickets that you give away every 15
minutes. - This built in traffic stays around to see if they
will be the next winner over the 2-hours
featuring 8 total winners. - 9 if you include the pair you are giving to the
client.
7134 OST
- Define your Objectives
- Strategy and
- Tactics and share them with everyone on staff.
7233 E-Living Guide
- Work with your web team to create an on-line
directory designed to help consumers navigate
their way through life. - The E-Living Guide is a massive directory filled
with information for the active consumer on the
move! - Home, Condo and Apartment listings
- Lenders, banks and mortgage companies
- Contractors Home Improvement
- Credit Report/Score links
- Storage facilities
- Insurance
- Realtors
- Property Management
- Home Services
- Create affordable sponsorship packages in the
above categories to generate digital revenue!
73 32 Ticket Stops
- Feature community events or concert tickets.
- A ticket stop is where everyone gets a pair of
tickets like to a free station concert event, or
a festival or trade show with mass appeal that
you are the radio partner on such as a home show
or car show.
7431 Mystery Kiss
- Play an artist or anyone making the Kiss sound
three or four times daily and give clues. - First person to call in and identify the kiss
wins the prize.
7530 So You Think Youre A Star
- Capitalizing on the popularity of American Idol,
and So You Think You Can Dance...We were in
search of the best undiscovered talent that the
Valley had to offer. - CBS Marketing and Mitsubishi Motors gave Phoenix
radio listeners the opportunity to fulfill their
lifelong dream of becoming a star as we launched
a 9-week performance tour in search of singers
who best represent the rhythm of each CBS Radio
station in Phoenix KMLE Country, 101.5 JAMZ and
94.5 KOOL FM - So You Think Youre A Star kept Phoenix
entertained to a different beat as singers
skilled in Country, Classic Hits and Hip Hop will
competed to become the valleys next BIG star! - So You Think Youre A Star Performance Tour
will take place at selected highly visible
shopping centers around the metro Phoenix. Radio
listeners were invited to take a shot at winning
giant prizes such as 10,000 cash, recording
sessions/contracts, performing as the opening act
at station concerts and other incredible money
cant buy prizes. - Singers performed to a professional karaoke track
of song from the respective station playlist. - Each performance was professionally recorded,
video taped and loaded onto customized splash
pages on each station website. Performances were
judged by valley radio listeners by logging on
watching and voting. - The program generated nearly 250,000 for CBS
Radio Phoenix. - www.soyouthinkyoureastar.com
7629 NASCAR
- Pre-view party for picks Listeners pick their
seasons favorites along with the NASCAR draft on
TV. - Have a contest on-site for the women too with
NASCAR sponsored items like a Tide soap folding
socks and a Home Depot bird feeder making contest
to win shopping sprees, spa treatments and trips.
7728 Build a Filter
- Determine whats important to your listener and
knock it out of the park. - Radiothon for Kids.
- Toy Drive.
- Kid Fair.
7827 Big Screen-A-Day Super Payday!
- A massive Big Screen TV giveaway promotion
designed to drive consumers to your clients
locations(s) to build excitement centered around
the Super Bowl. - This promotion is perfect for a bar or casino!
- Your station and client will give consumers the
opportunity to win one of five different big
screen TVs to watch the Big Game on in style. - During the weeks leading up to Super Bowl,
qualify listeners by having them register at the
client location, such as hosting a daily series
of happy hour appearances at, encouraging
listeners to come in a register to win one of
five Big Screen TVs. During these events, you
will provide listeners with stations prizes and
fun for the evening. - Conduct giveaways at the rate of one per day,
live from the client location during the
5-weekdays leading up to the Super Bowl. - Promotion includes
- (5) Station Appearances at sponsor location for
On-air pre-promotion - Website elements
- Your can either hard cost the TVs from the
sponsorship revenue or trade them out with a
local electronics dealers
7926 Ways to activate sponsorships
- When you are a media partner that is out of the
norm - Event worker buttons, Ask Me with logo. - Concession stand fun bucks from station.
- Personality to host a main event on stage like
becoming a celebrity chef, or provide decorative
or home improvement ideas.
8025 This is A Test
- Consider online music testing listeners feel
like theyre investing in and participating in
your station.
8124 Morning Shows Mass Wedding
- Have your morning show purchase an on-line
ordained minister license to become official. - On Valentines Day, your morning show will marry
up to station dial position couples in this
legal non-traditional wedding ceremony at a
sponsor location - Casino, Hotel or similar are perfect targets!
- The ceremony takes place live on- the-air during
the popular morning drive show. The fun-filled
morning will include Live broadcast, artist
performance, air personalities live
entertainment and prizes for brides and grooms - All participating couples will exchange vows and
receive an official wedding certificate signed by
the morning show personalities - Generate revenue by selling exhibitor booths all
related to the wedding industry Jeweler,
flowers, cakes, tuxedo, etc. - The event will generally attract local television
coverage and other media as well.
8223 V.I.P. Experience
- Twist on Best Seat in House
- Red Carpet Treatment
- Family Photographer
83 22 NASCAR Scratch Offs
- Partner with local casino to give free slot play
if listeners scratch off the winner of this
weeks race.
8421 The Station Calls Super Fan
- Perfect for your next big station concert!
- The station Super Fan gives your client the
opportunity to interact with a numerous event
attendees and allows you to distribute your
clients name and information on a printed
material that will be used and appreciated by
thousands! - This popular item is an eye-catching crowd
pleaser! Distribute from the station tent or
client booth! - Work with a promotional company to produce the
fans. - Include station logo one-side and the clients
logo on the other.
8520 Booster Buddies
- Hold booster seat campaigns in the parking lot of
a store. - Partner with your local non-profit child safety
organization to be on site. - The theme is how important it is to have your
BOOSTER BUDDY (booster seat) with you when
carpooling, or when you are in someone elses
car. - Premium is a rubber kids doll or backpack with
your logo. - Local artists perform to create a community music
feel. - Tie in health fair participatesand you have a
mini-festival.
8619 Starbucks Coffee Break
- They provide coffee and snacks.
- You provide the contest.
- Gives you an in with offices.
8718 Reel Deals
- This is the perfect program for an automotive
client who is trying to generate test drives.
Product integration is a key component of this
promotion. - Create a partnership with a high traffic movie
theater and arrange a trade for display space and
movie passes. - Client and station are on-site with new vehicles
on display. We encourage consumers to check out
the new vehicles and take a very short
questionnaire to receive two free movie tickets.
8817 Red, White and Zoo
- A July 4th family venue to partner with is the
Zoo. - Your station provides the musical talent and
promotion. - The Zoo gives your listeners discount ticket
prices for that day.
8916 Youve been snapped cards.
- Take photos.
- Hand these cards to listeners that direct them to
wkis.com to see their photos.
9015 Ultimate Day at the Races
- Client and Station team up to showcase
Americas number one sport (NASCAR) and give
consumers a chance to attend in high style,
arriving for their VIP day by helicopter! - Consumers are urged through commercials on your
station to go to client locations to enter to win
the Ultimate Day at the Races! The Grand Prize
consists of a helicopter ride into and out of the
Raceway, VIP passes/tickets and Pit passes, plus
driver meet greet. - Station will also host weekday appearances and
weekend remote to create even more excitement for
this once-in-a-lifetime opportunity!
9114 Drumstick Dash
- To support a local food pantry, why not run
Thanksgiving Day and leave the cooking to someone
else? - Hold a 5K run and walk just to get your
metabolism started in the morning complete with
Tom the Turkey as the mascot.
9213 Toy Mountain.
- Invite listeners to help you build a MOUNTAIN OF
TOYS so NO children have to go without this
Christmas.
9312 The Ultimate Hook Up!
- Work with an auto dealer and a boat dealer to
giveaway The Ultimate Hook Up- A Brand New
Truck with a Brand New Boat hooked up to the
bumper. - Generate revenue from register to win appearances
and signage/logo placement. Additional sponsor
could include audio, window tint, accessories and
tires/wheels.
9411 Great Family Giveaways
- Crayola Museum Philadelphia, PA
- Space Center, Houston
- Hershey Park, PA
- Legoland, California
- International Spy Museum, D.C
- American Girl, Chicago.
9510 OClock Twang Town Time Machine.
- Each day at 10AM feature a classic song
introduced by the talent with a little
information about the song and the artist or even
the year.
969 HD Radio-A-Day Giveaway
- As a way of generating awareness for HD Radio,
create HD Radio Awareness Month! - March is HD Radio Awareness Month!
- Your station will offer listeners the opportunity
to join the HD Radio revolution! - Station Air-Personalities will get listeners
fully equipped by awarding an HD Radio, every
weekday during the entire month and your client
has an exclusive invitation to be a part of the
excitement as the official sponsor of this
remarkable promotion. - Support with promos, on-line components, in-store
register-to-win signage and station appearances.
978 Promotion Manual
- Features everything there is to know about the
processes and forms of our department that
includes every station in our cluster. - It is a great training tool for new promo
department hires and serves as a resource for
sellers. - This 35 page book includes remote checklists,
an emergency media plan, station line up and
programming features, terminology specific to our
stations and the industry, contact phone numbers,
interactive elements and on-air contests and
weekly sponsorships serve as a template to the
sellers. - Its nice to say to sellers who catch you in the
hallway while your running o a meeting, That
would make a great morning show prize or sponsor.
- The value of that on-air feature and the number
of prizes you need are in the promo manual which
can be used to write your proposal.
987 Find a milestone and own it.
- Anniversary of a show.
- Anniversary of the radio station.
996 Get Mugged from station
- Work with a promotional company to design a cool
station coffee mug. - Sell the main sponsorship to a coffee brand,
retailer or coffee shop. - Support with station appearances to include mug
and coffee giveaways. - You could also make the mugs exclusively
available at the clients location.
1005 Rewards on-line Showcases
- Four times a year we feature interactive
showcases through our stations REWARDS program
on-line. We feature four prizes but only REWARD
one to the grand prize winner and they get to
choose. - The Great American Road Trip - Winner selected
gets to choose from four great mid-west American
cities, St. Louis, Cincinnati, Louisville,
Chicago for a family trip for four. - Mothers Day Showcase Winner selected gets to
choose from a designer purse filled with gift
cards, a piece of jewelry, a trip for two, or
housecleaning service for a year. - Dads Dream Deck Fathers Day Promotion
Partnered with a bank to encourage small home
loans for the summer to upgrade such components
as your deck or home remodeling. Grand prize
winner wins a deck complete with a built in grill
from a builder. - Holiday Rewards Direct listeners to your
website to win gifts from clients with the main
prize of a 5,000 shopping spree from the mall.
Website features retail clients ads, sales and
downloadable coupons.
1014 Loan your texting shortcode
- To a big community event so bounce backs come to
you and you grow your text database.
1023 The Station Green Room
- With the growing awareness of companies green
initiatives and philosophies, create your
stations Green Room, and sell the naming rights
to one of the many companies who fall into this
category. - Build in on-line components to include a Team
Green feature, videos of artist interviews etc. - Watch Brad Paisleys interview and performance
from the sponsor Green Room at your website.
1032 Virtual Job Fair
- Clients participate in an on-line job fair.
- This is an on-line product to encourage clients
to support your recruitment advertising goals of
your station. - Every company needs good employees and clients
can advertise with you and get a booth on your
site to promote their openings to a market of
listeners that may or may not be looking for a
change.
1041 Build passion inside the station.
- Find an artist you love
- Distribute their music among the entire station
staff.