Building Community Tourism Strategic Partnerships

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Building Community TourismStrategic Partnerships
The 1st IIPT Caribbean Community Tourism
Conference
Presented By Dr. Peter W. Williams,
Director Centre for Tourism Policy and
Research Simon Fraser University
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Strategic Partnerships For MeetingThe Competition

• The Competitive Challenge
• industry transformation
• competing for opportunity share

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The Competitive Response
Partnerships
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Strategic Partnership Goals
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Strategic Partnership Goals

• Improve community support
• Improve economies of scale
• Improve product options
• Improve market support

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Sample Tourism Partnerships

• The Canadian Tourism Commission Product Clubs

to improve the competitiveness of small to
medium-sized firms in the global tourism market
through strategic partnerships which provide a
sustainable competitive advantage
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Independent Innkeepers Product Club
Theme
Eco-Cultural Tourism
Position Inns as Eco-Cultural Experiences
Goal
offering not only the best in accommodation and
cuisine, but also cultural, recreational and
entertainment experiences
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Independent Innkeepers Product Club
Theme
Eco-Cultural Tourism
Position Inns as Eco-Cultural Experiences
Goal
Partners
Intra-Sectoral

• 25 independent inns

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Independent Innkeepers Product Club
Theme
Eco-Cultural Tourism
Position Inns as Eco-Cultural Experiences
Goal
Partners
Intra-Sectoral
Inter-Sectoral

• protected natural areas
• festivals
• wineries

• 25 independent inns

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Independent Innkeepers Product Club
Theme
Eco-Cultural Tourism
Position Inns as Eco-Cultural Experiences
Goal
Partners
Intra-Sectoral
Inter-Sectoral

• protected natural areas
• festivals
• wineries

• 25 independent inns

• watersport outfitters
• cycling tour operators
• craft artisans
• antique retailers
• universities
• golf courses

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Niagara Wine Route
Theme
Wine and Culinary Tourism
Increase Length of Stay and Visitor Spending
Goal
Partners
Intra-Sectoral

• Niagara region wineries

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Niagara Wine Route
Theme
Wine and Culinary Tourism
Increase Length of Stay and Visitor Spending
Goal
Partners
Intra-Sectoral
Inter-Sectoral

• Accommodation providers

• Niagara region wineries

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Niagara Wine Route
Theme
Wine and Culinary Tourism
Increase Length of Stay and Visitor Spending
Goal
Partners
Intra-Sectoral
Inter-Sectoral

• Accommodation providers

• Niagara region wineries

• Cuisine providers

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Niagara Wine Route
Theme
Wine and Culinary Tourism
Increase Length of Stay and Visitor Spending
Goal
Partners
Intra-Sectoral
Inter-Sectoral

• Accommodation providers
• Cuisine providers

• Niagara region wineries

• Culture leisure providers

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Niagara Wine Route
Theme
Wine and Culinary Tourism
Increase Length of Stay and Visitor Spending
Goal
Partners
Intra-Sectoral
Inter-Sectoral

• Accommodation providers
• Cuisine providers
• Culture leisure providers

• Niagara region wineries

• Retail providers

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Niagara Wine Route
Theme
Wine and Culinary Tourism
Increase Length of Stay and Visitor Spending
Goal
Partners
Intra-Sectoral
Inter-Sectoral

• Accommodation providers
• Cuisine providers
• Culture leisure providers
• Retail providers

• Niagara region wineries

• Festival providers

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Niagara Wine Route
Theme
Wine and Culinary Tourism
Increase Length of Stay and Visitor Spending
Goal
Partners
Intra-Sectoral
Inter-Sectoral

• Accommodation providers
• Cuisine providers
• Culture leisure providers
• Retail providers
• Festival providers

• Niagara region wineries

• Cycling providers

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(No Transcript)
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Niagara Wine Route
Theme
Wine and Culinary Tourism
Increase Length of Stay and Visitor Spending
Goal
Partners
Intra-Sectoral
Inter-Sectoral

• Accommodation providers
• Cuisine providers
• Culture leisure providers
• Retail providers
• Festival providers
• Cycling providers

• Niagara region wineries

• Farmers markets

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Strategic Partnership Traits

• Competitive within their industry
• Willing to share resources
• Willing to share best practices
• Willing to link strategic strengths
• Demonstrate credibility/integrity

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Thanks So Much!