Banner Size 300x250

1
Banner Advertising

• The primary "unit" of internet advertising.
• Banner ads are to the internet, what 60-second
  commercials are to radio

Banner Size 300x250

• Advertiser Benefits
• A high impact advertising unit that's part of a
  business or brand marketing communications
  strategy
• Increase and reinforce brand awareness of a
  product or service to consumers
• Increase traffic to a website via instant access
  to advertiser's website
• Can be integrated into all marketing
  communications plans retail traffic increases,
  maps to stores, and more
• A visual complement to an on-air message

Banner Size 180 x 150
Banner Size 728x90 Leaderboard
Specs A minimum of 75,000 impressions per
month Three banner sizes 300x250 728x90
180x150 Outside File type swf, jpg, gif. For
swf files, please see ISM for delivery
instructions. Production can be done in house
2-3 day turnaround
WBTS-FM Average Monthly Pageviews 388,370Jan
June 08
2
Custom Content Channel

• Fixed feature on the website accessible from the
  menu bar on all pages of the website
• Allows the advertiser to become the expert in
  their industry and advertiser content to become
  part of the stations website

• Advertiser Benefits
• Offers consumers the opportunity to access
  detailed information about a specific business
  category or industry and positions client as the
  expert in their industry
• Strong co-branding options as the advertiser's
  marketing communications message becomes a part
  of the station's website and becomes viewed by
  the consumer as content
• Allows a cost-effective way for the advertiser to
  promote multiple marketing communications
  messages in a one-stop shopping environment and
  can demonstrate a company's broad range of
  products/services

Production Specs Most involved interactive
capability Can include audio, video, blogs, and
more To coordinate production of custom channel,
visit with ISM
Displays on every page of website under
Marketplace
3
Email Newsletter

• An opt-in monthly newsletter sent to listeners
• Includes content from the station and
  opportunities for advertisers

• Advertiser Benefits
• A direct-targeting opportunity
• Coupon, unique invitation, or special offer for
  listeners only
• Access to a consumer's email inbox - and the
  consumer has "opted-in" to receive email
  communication from station
• Allows for textual or graphical marketing
  communications messages
• Allows for association with the station

Client ad locations banner or 40-word text
w/logo
Specs Produced twice per month (see
dates) Client can provide a banner ad ( or 40
words of copy logo, plus links to landing pages
on client site or bridge page on station
site Newsletter produced internally by Cox Radio
Atlanta with client approval prior to sending All
email newsletters are CanSpam compliant
Database Size Size (7/13/08) 19,176
Mail DateThird Wednesday each month
4
Pre-Roll Gateway Advertising

• Combination audio/video marketing communications
  opportunity that plays when a consumer logs onto
  the station's audio stream

Video plays with synched audio

• Advertiser Benefits
• High Impact, can't miss messaging
• Limited inventory allows a client to corner the
  market
• Strong capability for a client that's a heavy
  television marketer
• The gateway ad plays every time a user logs into
  the audio stream
• The gateway can be linked to a client site or
  internal bridge page

Specs Flash or WMV file of television spot or
specially created audio/visual file File specs
300x250 File size less than 1MB bit rate of 128
kbps Client provides the video file for upload
and scheduling Coordinate delivery with
ISM Limited inventory Only four slots available
per month per station A minimum of 15,000
impressions per month
Banner synchs with video
5
Streaming Commercials

• Commercials that are played for the online audio
  stream audience
• Commercials heard only via the internet stream

• Advertiser Benefits
• A great complement to an on-air campaign as the
  broadcast commercials are not played online
• Extends the reach and frequency of an on-air
  campaign
• Offers the opportunity to utilize a second
  marketing communication message to the online
  listening audience with the ability for immediate
  action via links
• A pipeline to the at-work audience. 80 of all
  streaming listening happens during the work hours
  of 8 a.m. - 6 p.m.

Synched Banner When Spot Plays Featuring Client
Marketing Communications Message Combines Audio
Visual
WBTS-FM Average Monthly Listening Sessions
39,996 (Jan June 08)
Specs Each client will receive a minimum of 250
"plays" or "60-second streaming commercials" per
month Approximately 20,000 impressions/month 60-se
cond copy provided by client or produced
in-house Synched banner provided by client or
produced in-house (300x250)
Can use existing on-air commercial or specially
produced streaming spot (recommended) Can include
directions on how to click to the link for more
information in audio copy