Quicken%202008

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Quicken 2008
August 2008
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In this deck

• The state of personal finance today
• Brief Quicken overview
• Whats new for Quicken in 2008
• Summary/Questions

New Product Sneak Peek
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The Problem Facing Consumers

• Millions living beyond their means
• Personal savings at lowest since the Great
  Depression
• (In 2006, Commerce Department reported lowest
  savings rate in 73 years)
• 41 percent of workers live paycheck-paycheck
  (CareerBuilder.com survey)
• More complex bill-paying and banking environment
• Intuits market research showing consumers visit
  20 different sites to pay bills
• On an average weekday, 16 million Americans do
  online banking 5x the number who go into a
  bank (Source The Pew Internet American Life
  Project)
• Debt in the United States is at an all-time high
• Excessive credit card usage
• Lack of education on personal finance
• Students graduating with major debt from student
  loans
• The number of 18 to 24-year-olds declaring
  bankruptcy has increased 96 in 10 years,
  according to the Richmond Credit Abuse Resistant
  Education Program
• Most dont know where to start
• Pen and paper still rampant
• Many people rely on their bank balance to tell
  them how much money they have
• Mindset that personal finance tools are hard to
  use

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Snapshot of Quicken

• Intuit history of Customer Driven Innovation
• Understands the problems facing consumers and the
  best way to address their needs
• Delivering leading personal finance products for
  almost 25 years
• Quicken is the 1 selling personal finance
  solution and more than 14 million users
• Breakthrough Year for Quicken in 2007
• Total redesign of homepage to easily see Money
  in, Money Out and Whats Left
• One-step update
• A better connected experience
• This years approach was to tackle the next
  biggest problems facing consumers and home-based
  business owners

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Right For Me Quicken

• 2008 Focus Helping people solve critical key
  financial jobs at the point of their personal
  financial need.

Quicken Home Business For people who
co-mingle business and personal finances. Key
Benefit All-in-one financial management
99.99
Quicken Premier For those who want to take their
investment portfolio to the next level. Key
Benefit Manage Investments
89.99
Quicken Deluxe For young and growing families
who want a better handle on saving and spending.
59.99
Key Benefit Maximize Savings
NEW!
Quicken Starter Edition For those new to
managing personal finances and first-time Quicken
users. Key Benefit Track Spending
29.99
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Starter Edition Home Page
Starter Edition home page shows a quick snapshot
of all your online accounts to help you see money
coming in, including your paychecks, money going
out, and whats left to spend each month.
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Sneak Peek at Quicken Online

• Designed for those who prefer a Web-based
  solution to manage their personal finances.
• Focused on helping consumers solve critical jobs
  tell me where Im spending my money remind me
  when my bills are due and tell me how much money
  I really have.
• Maximizes Intuits years of experience and
  expertise in developing market-leading personal
  finance tools.
• As the leader in the space, Quicken is the right
  company to deliver the solutions that meet the
  varied needs of consumers.
• Additional details will be announced at a later
  date.

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Summary

• Quicken 2008 expanded its offerings with powerful
  new functionality to meet any level of personal
  financial management need.
• Right for me solutions from the basics, all the
  way to complex joint business and financial
  management.
• As the leader in the space, Quicken is the right
  company to deliver the solutions that meet the
  varied needs of consumers.

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Additional Information
PR Contacts Jodi Reinman Clint Bagley Tel
650.944.5949 Tel [phone]
Jodi_reinman_at_intuit.com cbagley_at_accesspr.com Fo
r more information, including product screen
shots, box shots, Fact Sheet and Reviewers
Guide Visit the Quicken 2008 online media kit at
www.intuit.com/press/quicken