Linda Fischer

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• Presented by
• Linda Fischer
• Amy Ohlendorf
• Jennifer Robinson

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About The Home Depot

• Founded in 1978
• Worlds largest home improvement retailer
• Operates more than 1500 stores in U.S.
• Caters to do-it-yourselfers and professional
  customers

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About The Home Depot

• Offers unique services
• Free in-store clinics for honing home improvement
  skills
• Decoration and design consultation
• Truck and tool rental
• On-line design tools

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Decision Support Role

• Plant Guide
• Information on designing gardens
• Plants for different climates
• Kitchen and Bath Designer
• Experiment with different design options
• Advice on design elements is not given
• Behr-ColorSmart System
• View different color selections
• Expert advice on matching colors

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Decision Support Role

• Solid Shelving
• Experiment with different parts and designs using
  on-line software
• No access to recommended designs from design
  experts
• Ventilated Shelving
• Most robust tool

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Ventilated Shelving

• Provides the most decision support to the
  customer and includes
• Professional Design Services
• Closet Idea Gallery
• Our focus during the knowledge acquisition,
  presentation and selection
• Custom Closet Design

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Managerial Work

• Efficiency
• Most efficient use of available space
• Financial
• Estimated project costs of design
• Time and productivity
• Various options and customizations
• Preconfigured storage designs
• Alternate designs for storage space

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Examples of Decisions

• How do I efficiently use the space available in
  the storage area?
• What parts do I need to assemble my closet?
• What is the lowest cost solution that will meet
  my needs?
• What designs will meet my needs?
• How many shoe racks are needed?

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Knowledge of the System

• Preconfigured design ideas
• Parts needed to assemble the design
• Types of shelving that can or can not be used for
  the design
• Estimated costs of the project
• Professional Design Services

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Problem Solving Capabilities

• Efficient use of storage space
• Identification of parts needed to assemble the
  designed space
• Calculation of estimated project cost

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Types of Support

• On-line assistant
• Installation animation video
• Assembly instructions for shelving products
• Professional Design Services

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Uses of the System

• Preview preconfigured storage area designs
• Develop customized storage area design
• Identify parts needed to assemble storage area
• Browse for different types of shelving sold at
  Home Depot
• Compare prices for various types of shelving

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Knowledge Abilities of Closet Idea Gallery

• Acquisition
• Seven storage profile questions are completed by
  the customer
• Customer selects dimensions that must closely
  his/her space

• Presentation/Selection
• Design ideas are presented in two-dimensional
  illustrations
• Different types of shelving
• Project costs
• Parts List

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Demonstration

• Ventilated Shelving Closet Idea Gallery at The
  Home Depot

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Benefits of the System

• Quick and easy to use
• On-line support
• Wide variety of options
• Expert advice

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Questions?