Welcome to session on BOI

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Welcome to session on BOI

• Dr. B. Murali Manohar
• Professor Placement Coordinator
• VIT Business School

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How to identify the BO ???

• With the help of environmental analysis
• Business environment
• Micro and Macro factors

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Micro factors

• Customers
• Society
• Competition
• Employees
• Suppliers

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Macro factors

• Technology
• Govt. policies
• Political factors
• Economic factors
• Socio-cultural factors
• Natural factors
• Legal factors
• International factors

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Analyzing Market Opportunities

• Strategies (ANSOFFS MODEL)
• -Existing products and existing markets
• (market penetration)
• -Existing products and new markets
• (market development)
• -New products and existing markets
• (product development)
• -New products and new markets
• (diversification)

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SWOT analysis

• Strengths -
• Weaknesses - organization oriented
• Opportunities
• Threats - External aspects

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Other techniques for environmental analysis

• Glueck proposed the following techniques
• -Verbal and written information
• -SPIRE
• -Spying
• -Scenario building

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Relationship betweenProblem Opportunity

• Role and relevance of Creativity and Innovation?
• Creativity.TOB?
• Innovation.
• (innovation separates the ordinary from the
  extraordinary)

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Problem Solving - Creative Techniques

• Reversal
• Brainstorming
• Simplex
• Scamper
• Attribute listing
• TRIZ (also known as TIPS)

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10 mental blocks

• The right answer
• Thats not logical
• Follow the rules
• Be practical
• Play is frivolous
• Thats not my area
• Dont be foolish
• Avoid ambiguity
• To err is wrong
• Im not creative

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Thank you