Commercial PowerPoint

1
Commercial PowerPoint

• Created by Heidi Zweifel
• EDMT 382, Spring 2005

2
VW Commercial Treatment Plan

• Audience
• Viewers nationwide, targeted at those drivers
  with the funds to purchase a new car, focused on
  thinking differently
• Action
• Buy a new VW Beetle
• Prior Knowledge
• Audience has heard of the VW beetle, the
  commercial makes no mention of the car name or
  anything about it

3
VW Commercial Treatment Plan (cont.)

• Content
• Squares of all shapes, similar designs, the
  beetle (something different)
• Current
• Until VW comes out with a new model/design
• Visual Content
• http//www.vw.com/commercials/

4
VW Commercial Storyboard

• Scenes
• Opening Scene
• Cut to square clock ticking
• Music starts about 2 seconds into first scene
• Scene
• Cut to square electrical outlet
• Plug in upper right outlet
• Scene
• Cut to stack of newspapers
• Stack is a square
• Scene
• Cut to a red square house
• A fence and vegetation surround the house

5
VW Commercial Storyboard

• Scene
• Cut to toast on a white surface
• Scene
• Cut to square building (white)
• Parking lot in front
• Scene
• Cut to a square pink sponge on a white surface
• Scene
• Cut to a square framed picture
• Still-life of fruit
• Scene
• Cut to a square vent
• On a square tile ceiling

6
VW Commercial Storyboard

• Scene
• Cut to white hand towel on a towel bar
• Folded over like a square
• New music is added
• Scene
• Cut to square building
• On a waterfront
• Scene
• Cut to a flat loaded with bags in the shape of a
  square
• On a forklift lowering flat to the ground
• Music begins to get louder
• Scene
• Cut to a square of mailboxes

7
VW Commercial Storyboard

• Scene
• Cut to a square frame of Home Sweet Home
  picture
• Scene
• Cut to a black square computer disk
• Scene
• Cut to a green square sponge floating in a sink
  with running water
• The sound of water running can be heard in the
  background
• Scene
• Cut to square doors

8
VW Commercial Storyboard

• Scene
• Cut to a square light switch (very brief)
• Scene
• Cut to a black square phone
• A third type of music is added
• Scene
• Cut to a bar of soap on a square shower soap
  ledge
• Scene
• Cut to a square light in the ceiling
• Scene
• Cut to the G key on a computer keyboard

9
VW Commercial Storyboard

• Scene
• Cut to a square piece of cheese in plastic wrap
• Scene
• Cut to a white square house
• Scene
• Cut to a square barcode
• Scene
• Cut to an aerial view of a drinking fountain
• The water is running
• Scene
• Cut to a square vent on the outside of a building

10
VW Commercial Storyboard

• Scene
• Cut to a square sign reading conference room
• Scene
• Cut to a white dishwasher
• Scene
• Cut to a fish tank in a window
• Scene
• Cut to cardboard box
• Scene
• Cut to a handle in a square area

11
VW Commercial Storyboard

• Scene
• Cut to a square garage door
• Scene
• Cut to a silver VW Beetle
• In front of a cement wall
• On wet blacktop
• Music crescendos and fades out
• Car beeps (as if someone has locked it from the
  remote) and lights flash
• The words Drivers wanted and the VW logo fade
  on to the screen