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First Flight Practical Support for Exporters
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First Flight Companies that Participate

• Companies that do not have experience with
  exporting in general or do not have experience in
  exporting to a specific market
• Companies of a range of sizes and turnovers
• Companies from a variety of industries, looking
  to a variety of export markets from the UK and
  Euro zone to the US and China

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First Flight - Aim

• First Flight assists companies maximise
  opportunities and minimise risk though supporting
  companies in taking a systematic approach to
  entering new markets

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First Flight Key Stages

1. Get some Background Information on the Market
   First Flight Guides
2. Attend a First Flight Introductory Workshop
3. Work with a First Flight Mentor
4. Complete the First Flight Readiness Assessment
   develop a First Flight Action Plan
5. Apply for other relevant supports to your First
   Flight Action Plan
6. Implement the First Flight Action Plan
7. Present to the Export Ready Panel

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First Flight - Get Some Background
Preparing to Export UK Guide 2009
http//www.enterprise-ireland.com/firstflight Ot
her Markets http//www.enterprise-ireland.com/Publ
ications/Export/
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First Flight - Introductory Workshop

• Full day workshop including advice from our
  overseas advisors, case studies, market relevant
  topics
• First Flight CleanTech - Focus on the UK/Eurozone
• 24th November 2009
• First Flight - Focus on China
• 8th of Feb 2010
• First Flight - Focus on North America/Canada
• 17th of Feb 2010, 18th of Feb 2010
• Winning International Business with the Web -
  Irish Internet Association, Dublin (Includes an
  introduction to First Flight)
• 18 Nov 2009,

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First Flight - Mentors

• Play an important role in listening, challenging,
  advising and helping clients focus on key issues
  / finding solutions
• First Flight trained mentors come from a wide
  range of sectoral backgrounds including
• Software Services Industrial Life sciences
  Food and Retail
• CEOs/Senior Managers of Export Businesses/Function
  al Specialists
• First Flight Mentor Assignment
• 10 mentor visits
• First Flight Readiness Assessment and Draft
  Action Plan completed by 3rd mentor visit
• Remaining visits spent assisting client
  implement the action plan

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First Flight - Readiness Assessment
Where is your company at now?
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First Flight - Readiness Assessment

• Understand what could hold your company back from
  achieving successful export sales
• Focuses on clarifying export
• readiness in 6 Areas
• Your company now
• Your companys performance
• Management Team/Expectations
• Export Market Knowledge
• The Business Case
• Funding / Budget

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First Flight Action Plan
What actions can your company take?
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First Flight Action Plan Review

• Review with EI/EB Development Advisor
• Excel at Export Selling Workshops
• Market Research Support - Client Knowledge
  Services
• Apply for support to hire a Key Manager
• Apply for Innovation/Feasibility Funding
• Get In Market advice - Overseas Market Advisors

How can we support you?
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First Flight Next Steps

• Implement the Action Plan
• - 7 mentor Sessions
• Presentation to the Export Ready Panel

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First Flight - Key Milestones

• Clarify your current level of preparedness to
  enter new markets
• Evaluate opportunities and risks
• Decide on a growth path for your company
• Develop an action plan to tackles risks
  identified develop opportunities
• Identity other relevant supports
• Define the market segments you want to target,
  your value proposition and channel to market
• Gain support and advice on market entry

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First Flight - What next?

• For applications and further information contact
  Claire Minogue
• Claire.Minogue_at_Enterprise-Ireland.com
• 01 7272958
• http//www.enterprise-ireland.com/Exports/ExportT
  raining/