Introduction to Innovative Design Thinking

1
Introduction to Innovative Design Thinking

• CDI

MING
2
Lecture 2

• Design philosophy
• Design methodology
• On Design Education
• Power of words

3
Design Philosophy

• What is Design ?
• Design is a mental plan a plan in Art.

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Design Philosophy

• Design is to make new things or objects.
  General belief.

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Design Philosophy

• Design is a problem solving activity. (ED
  statement)

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Design Philosophy

• Design is the conscious and intuitive effort to
  impose meaningful order. (Victor Papanek, 1984)

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Design Philosophy

• Design should not begin with designers, but with
  people. People consumers or end users and
  designers must determine the direction of design
  together. (Papanek, 1983)

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Design Philosophy

• Designers make meanings to our synthetic world.

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Design Philosophy

• Design is an integration of knowledge, merging
  the concepts of oneself and transcend it to a new
  criterion.

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Design Philosophy

• Design as an act is central to all the varieties
  of technology, and since the creation of
  artificial form, including what we conventionally
  call invention, is so patently and irrevocably
  associated with the act of design, we can surely
  hope to gain significant insight into the nature
  of inventing mind by focusing on the design
  process itself. ( Dasgupta, 1996 )

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Design Philosophy

• Designed object carries three different
  functions
• Physical function
• Psychological function
• Metaphorical function

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Design Philosophy

• Physical function is usage of the designed
  object.
• Psychological function is the mental value of
  the artefact.
• Metaphorical function is the underlying meaning
  of the designed thing.

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The Design Family Tree David Walker 1989
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Design Methodology

• What is design method?
• A formulated thinking pattern within the design
  domain.
• There is a well-known design method proposed by
  the ED.

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Design Methodology

• Design Process
• Problem Identification
• Research
• Specification ( Design Statement )
• Initial Ideas
• Ideas development
• Testing, Investigation
• Final Design
• Realization
• Evaluation

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Design Methodology

• Constraints in Design
• Time
• Material / Technology
• Economy
• Politic
• Culture

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Design Methodology

• Constraints in Design
• Differentiation
• Knowledge
• Value
• Myopia in New
• Design for Design sake

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Design Methodology

• Design methods
• Copycat
• Styling
• Maximization
• Minimization
• Instinct

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Design Methodology

• Simplification
• Combination
• Purification
• Modification
• Making use of failure

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Design Methodology

• Finding the Problem
• Finding the Need
• Making the Need
• Constitute New Perception
• Wu -?

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On Design Education

• What is design education?
• Why do we need design education?
• What is the role play of a design educator?
• What are the problems you are now facing?

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On Design Education

• Most design activities share a number of common
  features. They are identify a problem, thinking
  about it and realizing the solution. It is these
  common problem solving activities that form the
  core of the subject and make it distinct from the
  other areas of the school curriculum. ( CDC, 1997)

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On Design Education

• Design education according to Papanek (1984), is
  based on learning skills, nourishing talents,
  understanding the concepts and theories that
  inform the field, and finally, acquiring a
  philosophy.

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On Design Education

• The central idea in design is to integrated
  humans knowledge and experience, and the desires
  in changing the world and make it better.

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On Design Education

• The integrated design is that We must see man,
  his tools, environment, and ways of planning, as
  a nonlinear, simultaneous, integrated,
  comprehensive whole. ( Papanek, 1984 )

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On Design Education

• To simplify the design in context, we may make
  use of a simple triangle.

CAN
OUGHT
IS
???, 1999
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On Design Education

• Problems in Design education
• What problems do you now facing?
• Why?
• Anyway out?

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On Design Education

• Problems in Design education
• Chaotic and stupid education policy.
• The under-value of design education.
• The worshipping of quick money concept.

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On Design Education

• Problems in Design education
• Ill-defined design problem.
• Teachers are too smart they knew everything,
• One-way communication.
• Being too serious.

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On Design Education

• Problems in Design education
• Worshipping of advance technology.
• Extremely heavy workload for teachers.
• Confusion in cultural identity.

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On Design

• Mud Lai Kar ???
• Kum Dou Duck ???

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On Design
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On Design
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On Design
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On Design
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On Design
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On Design
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References

• Design for Human Scale,
• Papanek V., 1983
• Design for the Real World,
• Papanek V., 1984
• A New Design Philosophy, Tony Fry, 1999

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Power of Words

• A silent game.
• Each group of you has a task to finish by making
  use of the Lego kit provided.

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Power of Words

• You are asked to present the assigned theme at
  the end of the activity without saying anything.

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Power of Words

• Time for the game is 25 minutes.
• Are you ready? Go.

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Power of Words

• Now, please present your idea to the others,
  without mentioning the stated keywords, seeing
  whether the others can decipher your work and
  identify the problem.

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Power of Words

• It is really difficult for us to express our
  ideas without using languages. Why?

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Power of Words

• It is because of the incredible power of words.
  What are the power of words then?

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Power of Words

• Word is important because
• It is a key of communication
• An externalization of humans thought

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Power of Words

• Word is important because
• 3. The method to codify knowledge.
• 4. A system enables one to self transcend.

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Power of Words

• Function of Word
• To record, to codify and to structure knowledge.
• To express ones feeling.
• Enable one to analysis problems

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Power of Words

• 4. A vital bridge in communication.
• 5. A key in creativity.
• 6. A single dimensional element which allows
  interpretation and abstract thinking.

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Power of Words

• Cultural differences
• Bare in mind that different culture has different
  languages. Translation always cause a trouble in
  mal-interpretation.

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Power of Words

• English is concise and precise. This enables
  English users rapid development in technology and
  science.

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Power of Words

• Chinese is conceptual and vague. It makes the
  language beautiful and imaginative, and more than
  that, difficult to learn ambiguous structure.

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Power of Words

• Categorizes the words findings into three groups
• Idea
• Concept
• Perception

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Power of Words

• Idea word that have distinctive meaning with
  defined form and domain. In other word, you can
  draw it out immediately and the others know what
  you meant simultaneously. (e.g. Rose)

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Power of Words

• Concept word that have categorized meaning that
  reader knows the general saying of an issue but
  not actually realize what exactly the word meant.
  (e.g. Flower)

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Power of Words

• Perception word that have abstract meaning with
  common beliefs and knowledge. This can be hardly
  deciphered by an cultural outsider, making it
  happens to be propounded notion. (e.g. Plant)

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Power of Words
New Perception
Perception
Concept
Idea
Heritage
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Power of Words
New Perception
Proficiency of Languages
Perception
Concept
Idea
Heritage
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Next Week

• Lecture 3
• Linguistic analysis
• Mind mapping
• Concept Mapping
• The application of concept map in design

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Next Week

• Lecture 4
• Concept of Fuzzy Logic
• Lateral Thinking
• Six Thinking Hats
• Problem Identification

60
Thank You

• Ming