Miami-Dade%20Community%20College

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• Miami-Dade Community College
• Enrollment Management

Presentation to The Board of Trustees March 19,
2002
Media Services North Campus Feb 2001
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Enrollment Management
Definition A comprehensive plan focusing
on both recruitment and retention to guide an
institution toward reaching its desired
enrollment state.
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Demographic and academic characteristics of
our students

• Member of a minority group
• A first language other than English
• Lower placement scores
• Attending part time
• Working while enrolled
• Being an older student
• First in the family to attend college

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Establish measurable goals for recruitment and
retention
Goal
1.

• Campus-based planning is currently underway to
  develop these goals
• First draft will be ready by April 1, 2002.
• Plans will include target groups, strategies,
• and measurable outcomes.
• College wide priorities will be established.
• Successful campus strategies will be
• adopted college wide.

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Identify significant groups to target for
recruitment and retention
Goal
2.

• Attract and retain academically prepared students
• Improve student performance in key
• courses and programs
• Target programs with high volume and
• high attrition such as
• 1. Mathematics
• 2. College Prep
• 3. ESL

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Identify significant groups to target for
recruitment and retention (cont.)
Goal
2.

• Determine the type of students to target
• For example, students enrolling less than 2 years
  after high school seem to graduate in the
• shortest amount of time.

lt 2 yrs. 2-6 7-11 gt11 yrs.
3.25 years 3.77 years 4.0 years 3.76 years
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Identify significant groups to target for
recruitment and retention (cont)
Goal
2.

• Yet, students who enroll several years after
• high school have the highest
• grade point average.

lt 2 yrs. 2-6 7-11 gt11 yrs.
2.16 GPA 2.35 GPA 2.47 GPA 2.52 GPA
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Implement a system for evaluating services
Goal
3.

• Every service needs to be evaluated
• Expand the use of surveys
• - Enrolled Student Surveys conducted every 2
  years
• - Graduating Student Survey to be conducted
  next in 2002-03
• Use Point of Service surveys

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Implement a system for evaluating services
(cont)
Goal
3.

• Focus groups conducted with students in
• - Mathematics
• - ESL
• - College Prep (in progress)
• - Transferring students with and without a
• degree (planning stage)
• Focus group information already in use
• - by the Math Roundtable
• - in new faculty orientation

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Identify the retention rate and performance of
students in key courses
Goal
4.

• Identify key courses and programs with high
  attrition and/or low success
• For example, these are the classes with the
  lowest pass rates
• MAT 1033 44.2
• MAC 1105 46.8
• BSC 2085 55.8
• MAC 2233 55.9
• PSC 1515 57.4

Source IR Research Note, March 2, 2001
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Implement system to collect, analyze and report
recruitment and retention data
Goal
5.

• Determine what information to collect and how
  use the data to make decisions
• Get information easily into the hands of those
  who can use it (especially faculty and staff)
• Need a system which easily tracks
• students from initial inquiry to graduation
• Collect constant feedback from students,
• faculty and staff

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Implement system to evaluate the effectiveness
of recruitment and retention activities
Goal
6.

• Establish baseline measures
• Use them to determine effectiveness of strategies
  and activities
• Determine enrollment yield and
• completion rates of students by
• relevant factors/ categories

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Activities and goals for Year Two include

• Identification of enrollment and retention
  barriers
• for students
• Develop empirically derived profiles of
  successful students
• Establish a process for changing
• prospects into admitted/enrolled
• students

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Other activities and goals for Year Two include

• Design a process for re-enrolling current
  students
• Develop a system to respond to and track
  inquiries
• Create a recruitment plan with
• measurable outcomes for
• each campus
• Create a retention plan with measurable
• outcomes for each campus