think3 CORPORATE OVERVIEW

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think3 CORPORATE OVERVIEW
by Cinzia Iacono Funded Research Assistant
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(No Transcript)
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Blue-Chip Investors
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7 Pillars for Success

• Leadership
• Investors
• Market Opportunity
• Vision
• Execution
• Products
• Customers

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Market Opportunity

• MCAD/PDM 9 B (source Daratech 2002)
• Only 15 of MCAD is done in 3D
• Cause lack of clear vision from MCAD vendors to
  provide a clear cost-effective transition from 2D
• Major players running away from core competency
• Parametric Technology (Moving focus to enterprise
  PDM)
• Autodesk (Loosing focus altogether)

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Vision

• 3D Design for Everyone Everywhere
• Earn customers business every day
• Annual Subscription Fee (ASF)
• Innovation everywhere products/solutions,
  customer interactions/service
• Remove barriers to adoption
• Ease-of-use, fastest learning curve in the
  industry
• Integration of 2D 3D

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Execution

• Validated vision attracted blue-chip customers
  and investors
• Very clear, convincing ROI a must have (not
  nice to have) for customers
• Award winning products and support program
• Proven subscription business model
• 5000 customers
• Profitable
• 62 growth Q1FY02 compared to Q1FY01

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5,000 Customers including
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Products

• Integrated mechanical design and product data
  management solutions
• THINKDESIGN 8.0
• THINKTEAM 8.0

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BACK UP SLIDES
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Leadership

• Experienced and renowned management
• People decided to join i.e. not acquired

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Leadership

• CEO Joe Costello
• Formerly President and CEO of Cadence
• Grew company from 50 M to a 1 B market leader
  EDA
• Ranked Top Performing CEO by Chief Executive
  Magazine
• Tops Survey of more than 6,500 Corporate Leaders

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Leadership

• Scott Rudy, VP Worldwide Sales
• Former PTC SVP Sales Americas
• Carlo Carpanelli, VP European Sales
• Former PTC VP Sales Italy
• Thomas Jensen, VP Engineering
• Former PTC SVP RD
• Pioneer Computer Aided Style (CAS) systems
• Alain Massabo, VP RD
• Pioneer of CAD/CAM/CAE systems
• Father of first Surface Modeling commercial
  application (Systrid)

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RD effectiveness ?

• Two releases per year
• Pretty new functionalities
• So called "high-end" functionalities

Rather quick RD ! WHY ?
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Technical factors

• More and more component based
• Rather good architecture
• Full control of the whole code
• SE tools (regression tests, CP, EDB)
• Large Web use information sharing

Also good for outside RD
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Human factors

• Human sized team(s)
• Rather skill people (see Leadership)
• People decided to join i.e. not acquired
• Freedom for creativity i.e. project
  ownership
• Folks work where they feel good

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Execution

• think3 is now in a position where theyre
  financially stable (meeting or exceeding their
  numbers), and they have a product which is
  enterprise-ready, said Cyon Research Vice
  President Evan Yares. So this G.D win is just
  one of the first wins for think3 that youll hear
  about in the next few months.

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Multimedia CAD user interfaces experiences and
challenges

• Usability Engineer

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Introduction

• Dreams of the (CAD) users
• Powerful
• Easy to use
• Easy to learn

MCAD applications are difficult to learn user
interfaces.
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MCAD Applications

• Typically MCAD applications are significantly
  more complex than most business/office
  applications
• Represent the real world with its complexity
• Designed for specialists
• Large and complex menu structure

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Complex user interface
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CAD UI Evolution

• 1963
• Ivan Sutherland presents a thesis on "Sketchpad"
  which allows interactive graphics
• (70s)
• Function call like draw line p0(0,0) p1(1,0)
• (first half 80s)
• Menu bar numerical input (2D system)
• (end 80s)
• Menu bar graphic input
• (first half 90s)
• Button icons and dialog boxes (3D system)

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User Reaction

• Many users still work by typing the function
  name!!
• Big opposition to graphical interfaces, because
• Exact name of the command is in their mind
• Search for menu item or button wastes time
• Speech could be the answer say what you are
  thinking!

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Voice Speed
Voice Speed, Space
Voice Speed, Space, Focus

• Speed
• Parallel inputs
• Command in mind

• Space
• More space for the graphic

• Focus
• On the graphical area
• To create the object

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After Two Years...

• ...only a little number of users still use the
  Speech less than 5
• They dont believe on this technology
• They cant use a natural language
• They work into open-space offices
• They want more languages

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New Possible Frontier

• Tablet PC (presented by MS in Las Vegas on Nov,
  2000)

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Sketch Recognition
4 step the system build the sweep
1 step draw free-handed
2 step the system recognize and build the shape
3 step draw for a feature
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Our Contribution

• In order not to lose our advantage in technology
  innovations, we must always maintain the
  attention of the sector.
• The partecipation to this network offers
  therefore the possibility for us to contribute
  with our experience to the group and, at the same
  time, we can learn more about aspects not
  immediate for us, give us the possibility to
  study the problem also from others points of
  view.

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Voice Speed

• It creates the right environment for the user
• Space
• Focus
• Adds speed
• Command in mind
• No time spend to search
• Parallel inputs
• No time spend to access

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Our First Experience Voice Shortcuts

• User reaction
• ½ hour of excitement (the cool news)
• Complete loss of interest
• There is value in choice
• Standard UI is designed for mouse and keyboard!
• Opening a dialog box on the drawing means a loss
  of all 3 key elements we were trying to add

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Summary

• Incorporation of speech is good for the user
  experience
• Its not just speed, but productivity and more
  natural interaction
• Incorporation of speech requires rethinking of
  user interaction with the software

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CAD Command

• INSERT LINE p0(0,0) p1(1,0)
• Conceptual input
• insert line
• Graphical input
• point and click
• point and click

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Advantages of the New Interface

• Space
• Minimize the covered graphics
• Focus
• On the graphics
• ?some speed
• Self explanatory
• The parameter is associated with its graphical
  representation
• Control
• Change a value and see its effect directly