YLE Diversity Programme

1
YLE Diversity Programme

• Ann Sandelin, Member of YLE Board

2
Backround of YLE equality and diversity work I

• Done since the late 1980s - focus in gender
• Participating structures - with trade union
  representatives
• First internal EQ consult in finnish companies
• EQ programme since 1991
• Broader diversity taken into account from the
  beginning of 21st century Diversity Forum, EQ
  and Diversity Steering Group broad focus to
  different cultural and social minorities

3
Backround of equality and diversity work in YLE
II

• Tasks to
• Serve all citizens on equal grounds, also
  minority and special groups, produce services
  with sami, romani and sign language
• Promote intercultural interaction
• Take into account different backrounds of
  audiences when developing services
• Be closely connected to YLE values and principles
  like public service ethics, human rights,
  equality and tolerance

4
Backround of equality and diversity work in YLE
III

• YLE strategy document and EBU/EU EQ Charter
• Equality goals for personnel policy/promoting
  diversity in programming
• Strengthening public service
• Broad concept of equality and diversity
• Top management commitment
• Connectivity to planning systems and practices
• Follow up and reporting

5
Our goals for diversity /programming I

• Promote equality and diversity in everything YLE
  does
• Help equality and diversity to come true in
  society at large
• Inform audiences from gender equality and
  differencies between cultures
• Build dialogue and understanding between
  individuals from different ethnic and cultural
  backround

6
Our goals for diversity /peronnel II

• Fulfill gender equality goals
• Work without discrimination
• Give equal opportunities at work to everybody
• Build cultural competencies which are needed in
  YLE

7
Examples of plans for years 2005 - 2007 general

• Networking as a working method inside, outside
• Organisations of citizen and public
  administration as partners
• Developing diversity communication
  intranet/internet
• Training media professionals, who have immigrated
  to Finland
• Promoting research and training concerning multi-
  culturalism
• Add audience research concerning immigrate
  services and national minorities

8
Examples of plans for yrs 2005-2007 programming I

• Secure characteristic and diverse programming and
  services
• Use equality and diversity as tools when
  differentiating us from commercial players
• Give better services to our audiences
  strengthen public service
• Make immigrants visible in our programming
• Avoid generalisations concerning ethnic,
  religious and cultural groups

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Examples of plans for yrs 2005-2007 programming II

• Develope services for national minorities
• Make a plan for better services for disabled
  audiences with developing techology
• Developing data bank services concerning equality
  and diversity

10
Examples of plans for yrs 2005-2007 personnel
policies

• Equality and diversity in our practices supports
  wellfare in the company and its work units
• Equality and diversity supports YLEs employer
  brand
• Organize internal training concerning equality
  and diversity
• (We still have a separate progame concerning
  gender equality - and e.g. goal that YLE should
  have 40 women managers until yr 2004)

11
Organizing YLE equality and diversity

• Joint steering group for equality and diversity
• Steering group nominated by DG
• Chairman from YLE board members, members from
  BUs, personnel administration, DGs bureau, two
  representatives of personnel, secretary
• Meetings open to the journalists of our internal
  weekly
• Term 1.5.2004 31.12.2007

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Tasks of the equality and diversity steering group

• Develop equality and diversity work at the
  company level
• Support the implementation of equality and
  diversity programme
• Give a yearly YLE equality prize
• Report of the work as a part of companys public
  service report
• Write into new progamme gender themes which need
  to be modernised
• Other possible tasks