Museum of London Social Software

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Museum of London Social Software Bilkis Mosoddik
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Background

• Introduction
• Who am I?
• Social software used by Museum of London
• (online section at www.museumoflondon.org.uk/onlin
  e)
• Twitter
• Facebook
• Blog
• YouTube
• Podcasts
• Flickr
• Wiki (under development)

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Twitter
http//twitter.com/museumoflondon
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Facebook
http//www.facebook.com/pages/Museum-of-London/275
60776046
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Blog
http//www.mymuseumoflondon.org.uk/blogs/
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YouTube
http//www.youtube.com/user/museumoflondon
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Podcasts
http//www.museumoflondon.org.uk/onlineaudio
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Flickr
http//www.flickr.com/photos/museumoflondon/
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Research on Facebook

• Research for dissertation
• What I looked at
• Carried out survey of Museum of London Facebook
  members
• 1245 members, 45 responses

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What I found for Facebook

• Survey responses from 45 members - on average, 4
  out of 5 comments were positive
• It seems that people dealing with it, are just
  bored and do it because they have to do it.
• Because I live in the north and it is easy to
  keep up to date with goings on Facebook because I
  am always on here!
• I think their website is the best resource but
  Im glad to see them on Facebook as well.
• Notification of events at MOL is brilliant
• Its easier to engage with as opposed to
  visiting a website

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What I found for Facebook

• 2 groups and fan page

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What I found for Facebook

• Reading Facebook emails and update alerts

Quote I selected Have not visited since
joining groups or becoming a fan because I dont
proactively visit pages. I only go in response to
emails or other notifications from the page
owner.
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What I found for Facebook
86 of all members visited MOL website as a
direct result of MOLs presence on Facebook
In addition, most Facebook members wanted to
know what events were taking place at MOL and get
updates of changes 18 attended a late event
as a result
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Conclusion of findings

• 100 of members want MOL to continue on Facebook
  most would recommend MOL and MOL on Facebook to
  other people
• Very few visitors are engaging with MOL through
  Facebook
• More effort needs to be put into improving the
  communication on Facebook to make it effective
• MOL is not utilising Facebook enough at present
  and only use it for information purpose only
• It appears people want to receive information and
  be prompted and guided to available content in
  the most convenient way.

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What am I doing now?

• Regularly Twittering
• Regularly adding Facebook status updates on fan
  page
• Regularly blogging
• Ensuring all comments, Tweets and messages at
  Museum of London is responded to

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Any questions?