ILLUSTRATION

1
ILLUSTRATION DESIGNBachelor of Fine Arts
2
IM NOT A PROFESSIONAL CARTOONIST, BUT I PLAY
ONE IN REAL LIFE.
LAWINGS DRAWINGS
3
DEFINE ILLUSTRATION

• artwork that helps make something clear or
  attractive
• a visual representation (a picture or diagram)
  that is used to make some subject more pleasing
  or easier to understand
• a picture designed to elucidate and decorate a
  story, poem, or other piece of writing
• usually describes line art drawings, but can also
  be used to describe photographs and other
  illustrative artwork

4
WHY ILLUSTRATON DESIGN?

• Fundamentally, good illustration starts with
  sound design.
• Because, by definition, illustrators create
  representations to help promote an idea,
  product, market, etc., illustrators must conform
  to the principles of design.
• A good designer does not necessarily have to be a
  good illustrator but a good illustrator is
  always a good designer.

5
A FEW GOOD ILLUSTRATORS
NORMAN ROCKWELL
6
A FEW GOOD ILLUSTRATORS
THEODOR SEUSS GEISEL
7
A FEW GOOD ILLUSTRATORS
N.C. WYETH
8
A FEW GOOD ILLUSTRATORS
BERNIE FUCHS
9
A FEW GOOD ILLUSTRATORS
MAXFIELD PARISH
10
A FEW GOOD ILLUSTRATORS
AL HIRSCHFELD
11
A FEW GOOD ILLUSTRATORS
BRIAN PINKNEY
12
A FEW GOOD ILLUSTRATORS
ROBERT WEAVER
13
A FEW GOOD ILLUSTRATORS
ROCKWELL KENT
14
A FEW GOOD ILLUSTRATORS
HADDON SUNDBLOM
15
A FEW GOOD ILLUSTRATORS
MAURICE SENDAK
16
A FEW GOOD ILLUSTRATORS
BILL WATTERSON
17
MISSION STATEMENT

• The Bachelor of Fine Arts in Illustration
  Design will produce graduates who develop and
  produce images for visual communications.
  Graduates will apply skills from communication
  design and the fine arts and develop the creative
  vision necessary for professional success.
• Graduates will integrate communications goals
  and visual messages as part of a creative team.
  The programs curriculum provides a foundation
  in drawing, painting and illustration techniques
  for both traditional and emerging media as well
  as a working knowledge of graphic design
  production.

18
WHATS NEW DIFFERENT

• FUNDAMENTALS OF PAINTINGStudents will begin the
  study and use of paint media to represent form,
  value and color and the manipulation of pigment
  on a prepared surface.
• DIGITAL PHOTOGRAPHY FOR ILLUSTRATIONStudents
  will generate their own photographs for
  reference. Students will research and assemble
  props for photo shots and archive their work.
• ILLUSTRATIONThis course will introduce students
  to the basic principles of illustration. Various
  methods and functions of illustration will be
  explored. Students will learn the role of
  illustration in the design process and apply that
  knowledge to projects.
• SPECIALTY ILLUSTRATIONStudents will explore and
  execute descriptive representation art applied to
  subject matter such as technical, scientific,
  medical, and legal illustration.

19
WHATS NEW DIFFERENT

• ADVANCED DRAWINGThis course is a continuation of
  the skills introduced in Fundamentals of Drawing
  with an emphasis on composition, rendering, and
  modeling techniques. The course explores the use
  of various color, and black and white media.
• INTERMEDIATE PAINTINGThis course is a
  continuation of Fundamentals of Painting.
  Emphasis will include painting the human form,
  using light and expanding the repertoire of
  techniques.
• EDITORIAL ILLUSTRATIONStudents will produce
  illustrations that interpret written content.
  Research and personal references along with an
  exploration of appropriate media, imagery and
  style will support the interpretation of the
  authors message.
• CONCEPTUAL ILLUSTRATIONStudents will research
  current evolving cultures both domestic and
  international. Students will then apply these
  images to create original illustrations in the
  genre of fantasy, humor, cartoons, and editorial
  commentary.

20
WHATS NEW DIFFERENT

• PRODUCT AND LICENSED ILLUSTRATIONStudents will
  research, design, and execute illustrations
  applied to manufactured, marketable, and licensed
  products.
• BUSINESS OF ILLUSTRATIONStudents will develop
  professional skills in client interaction,
  punctuality, time management, legal issues and a
  respect for deadlines. This course will cover the
  organization management and promotion of a
  studio. This course includes the study of basic
  legal system, contracts, personal property,
  intellectual property, real property, law of
  sales, agency and employment law, business
  organizations, insurance, security devices,
  bankruptcy, and alternative dispute resolution.
• ADVANCED DIGITAL ILLUSTRATIONStudents will
  develop an individual illustration style using
  digital media.
• ADVANCED PAINTINGThis course will continue to
  develop painting skills and further explore
  various painting media. Students will be
  encouraged to begin developing an individual
  style for illustration.

21
WHATS NEW DIFFERENT

• TRADITIONAL ILLUSTRATION STUDIOStudents will
  develop an individual style using traditional
  media.
• PORTFOLIO PREPARATIONThis course will assist
  students in developing personal career goals and
  objectives, self-promotion skills, and strategies
  for conducting an effective job search. It will
  also help students improve their listening,
  decision-making, and presentation skills through
  group communication and problem-solving
  activities involving teamwork. The course will
  emphasize the importance of business etiquette, a
  positive work ethic, and personal appearance.
  Students will learn how to make professional
  contacts, interview for jobs, and negotiate. As
  part of their work for the course students will
  prepare an effective cover letter and resume.
  This course will prepare students for job
  interviews by helping them compile a portfolio.
  Students will demonstrate their conceptual,
  design, craftsmanship, and other skills as they
  assemble and refine their preliminary portfolio
  pieces. Working individually with an instructor,
  each student will select representative pieces,
  showcasing work that reflects a unique style.
  Particular emphasis is placed on identifying
  short- and long-term professional employment
  goals, as well as related strategies and
  resources.

22
WHATS MORE!

• Illustration is a cross-over discipline.
• Illustration is drawing. And drawing is the
  foundation of visual representation.
• Storyboarding, for instance, a type of
  visualization, is at its foundation telling a
  story through rendering.
• An interior design is at its foundation a
  rendering.
• An animated character is at its foundation a
  rendering.

23
MORE CROSS-OVER

• Currently at AiW we have two general drawing
  classes, Basic Drawing and Life Drawing.
• For Animation, and Game Art Design majors, we
  offer Advanced Drawing for Animation, and
  Character Object Design.
• Many of the new Illustration classes can
  cross-over into Animation, and Game Art Design.
  The Illustration program will offer further
  opportunities for these majors to concentrate on
  background scenes, a crucial component of the
  animators craft.
• Many Interior Design majors will equally benefit
  from the new Illustration program.

24
THE BEGINNING