FASHION'HR

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Company profile for 2009.
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FASHION.HR Concept

• QUELLE FASHION.HR - Croatian fashion week
• www.fashion.hr fashion web portal
• FHR fashion label

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• 2 season events (spring/summer fall/winter)
• The biggest Croatian Fashion Week
• Presenting collections 1 year ahead
• Exclusive support by Faculty of Textile and Design

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• Most recognized fashion portal in region by
  stakeholders and users
• 80 000 unique visitors monthly
• No. 1 source for fashion industry in Croatia
• Targeting people from 16 49
• The only fashion WebTV in region
• Complete video database of Croatian fashion shows

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• Umbrella Brand for top Croatian Designers
• Strong cooperation with Croatian Textile Industry
  and their partners HUP and HGK
• Sales through QUELLE catalogue (customers reach
  - 400 000 in Croatia)

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EVALUATION for 2008

• 20 000 000 kn in AVE PR index (advertising value
  equivalency )
• 31 different top Croatian designers
• Media coverage by all 3 national TV networks and
  9 local
• Media coverage by 25 newspapers and magazines
• More than 740 paper articles including leading
  web portals
• 19 magazine print campaigns of event
• 60 TV commercials on NOVA TV
• Media coverage by 18 radio stations

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PICTURE START
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QUELLE FASHION.HR Varadin31. 01. 02.02. 2008.
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work in progress ...
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work in progres ...
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work in progres ...
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work in progres ...
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work in progres ...
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work in progres ...
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work in progres ...
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Warm up ...
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Warm up ...
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The show
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The show
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The show
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The show ...
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The show
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The show
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The show
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The show
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After The show
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After The show
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After The show
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In beetween
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In beetween
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In beetween
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In beetween
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In beetween
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QUELLE FASHION.HR Zadar10. 12.07 2008.
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work in progress ...
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work in progres ...
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work in progres ...
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work in progres ...
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work in progres ...
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work in progress ...
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Warm up ...
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Warm up ...
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Warm up...
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The show ...
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The show ...
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The show ...
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The show ...
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The show ...
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The show ...
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The show ...
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The show ...
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The show ...
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celebs ...
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celebs ...
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After the show ...
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After the show ...
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After the show ...
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In between ...
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In between - STORY exhibition
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ROBERT SEVER 4 FHR
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ROBERT SEVER 4 FHR
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Others about FASHION.HR
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Vecernji listnaklada 100000 periodika dan, 1
14.6.2008 strana 3
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Business.hr naklada 11500 periodika dan, 1
9.7.2008 strana 14
Jutarnji list naklada 105000 periodika dan, 1
9.7.2008 strana 17
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Zadarski list naklada 3500 periodika dan
11.7.2008 strana 46
Vecernji listnaklada 100000 periodika dan, 1
13.7.2008 strana 37
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Story / naklada 65000 / periodika tjedan, 1 /
16.7.2008 / strana 50
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Living Stone / naklada ? / periodika mjesec, 1
/ 31.8.2008 / strana 104
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PICTURE STOP
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KLIENT EVENT BENEFITS

• Brand visibility on events
• Media promotion through TV, radio and print
  campaigns
• PR
• IMAGE awareness through VIP and celebrities on
  Events and parties
• IMAGE of stylish fashion brand

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KLIENT BENEFITS

• Brand promotion through joint activities and
  cooperation
• for instance
• Boudoir i Robert Sever for Dove

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proposal
GOOD CASE PRACTICES
"Dove Fashion.hr projekt ima prirodnu poveznicu
kroz Kampanju za stvarnu ljepotu te
ruenje drutvenih stereotipa ljepota. Ono to
smo postigli kroz Dove pro-age revije jedinstvena
je i vrlo uspjena aktivacija nove filozofije te
novog nacina gledanja na ensku ljepotu 45.
Velicanstveno uvadanje nove pro-age linije na
trite donijela je iznimno veliki broj
potroacica ili bolje receno oboavateljica
branda i pro-age proizvoda, te pozitivan image
kroz veliki broj PR prilika. Ne mogu
ni zamisliti da smo na bolji nacin mogli
ispricati "pro-age" pricu."
Jasmina Matia, Dove brand manager
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WEB BENEFITS

• Targeting people from 16 49. ( 80 000 unique
  visitors)
• Classic banner adds
• Commercials before the fashion videos
• Micro site promotion
• PR articles

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Additional services
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Additional services
KEY IN HAND SERVICES

• Video and TV production
• Editorial and Photo campaign production
• Graphic Design services
• PR services
• Event management
• Creative direction
• Media relations

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RED for ELECTROLUX
15. 10. 2008. GLIPTOTEKA
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RED for REXONA
26. 03. 2009. MIMARA
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RED for LISCA
01. 04. 2009. WESTIN
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RED for PUMA
14. 05. 2009.
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Thank you for your attention
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contactinfo
FHR D.O.O Vodovodna 20 b 10 000 Zagreb Vinko
Filipic Director e-mail vinko.filipic_at_fashion.h
r gsm 385 99 27 17 631 web www.fashion.hr