To Maximize Sales

1
To Maximize Sales Decrease Expenses
A New Way

• Presented By
• The Brennes-Jones Group

2
Its a Changing World

• More and more cities are requiring taxi companies
  to accept credit cards
• In 2006 debit card usage surpassed credit card
  usage for the first time (26.6 billion debit card
  transactions vs. 24 billion credit card
  transactions)
• Debit card transactions are projected to rise to
  44 billion in 2009
• Consumers, particularly travelers, are turning to
  debiting cards rather than cash
• More and more cities have mandated credit card
  acceptance (New York, Philadelphia, Chicago)

3

• FACT
• Business travelers used to think it was
  convenient when Taxi Cabs took credit cards
• Now they think its inconvenient when they
  dont.

4
Have You Changed With The Times?

• Many taxi companies use antiquated methods of
  processing credit cards
• Processing rates are high due to inefficient
  processing practices
• Taxi companies are plagued by declined
  transactions, lost tickets and other assorted
  problems
• Improper methods of processing credit cards are a
  security risk both for the card holder and the
  cab company and can result in significant fines

5
Keep Your Drivers Safe

• OSHA reports that Taxi drivers are 60 times more
  likely than other workers to be murdered on the
  job.
• According to the Bureau of Labor Statistics, 510
  drivers were murdered on the job between 1992-98.
• Taxi drivers are also victim to more violent
  assaults (184 per 1,000 workers) than any other
  occupation with the exception of police and
  private security guards.
• One of the protective measures recommended by
  OSHA is use of credit/debit cards to discourage
  robberies.

6
Find a New Way

• Introducing the Way System
• A wireless system to process mobile credit card
  transactions
• Protects cardholder data
• Processes transactions at the lowest possible
  cost

7
Complete in Every Way

• A terminal with a magnetic card reader
• Pin pad makes transactions more secure, often at
  a lower cost
• Print a professional receipt on the spot. No
  signature required on fares under 25
• Compact and easy to carry requires no
  installation, comes ready to use right out of
  the box

8
Why Process the New Way?

• Drastically lower credit card processing rates
• No more declined cards
• No more lost vouchers
• Simplify end of day procedures
• Reduce charge backs
• Higher average ticket sales
• No signature required on fares under 25
• Keep customers card data secure
• Increased driver safety

9
Isnt It Way Too Costly

• Absolutely not!
• On average, the Way System will cut your credit
  card processing 50
• How much do you spend on processing? Now,
  imagine half that amount in your pocket!
• How much will you save? __________

10
A Way for Drivers to Benefit

• On average, taxi drivers lose 150 per month
• due to lost tickets and declined cards
• No more lost tickets
• No more declined cards
• Larger tips
• Handle more fares
• We have a better Way to do business

11
A Way To Profit

• The Way System costs less than 1 per day
• The taxi company cuts its processing costs by 50
  
• The taxi driver eliminates 150 per month in lost
  revenue
• Everybody profits with the Way SystemDo the math
• Savings from processing costs ____________
• Savings from lost/declined cards ____________
• Total savings
  ____________

12
Do the math



13
Let Us Show you The Way

• The Brennes-Jones Group
• Tim Morrissy
• [phone] Ext. 1025
• Tim.morrissy_at_brennes-jones.com