Comfee Seats Ltd'

1
Comfee Seats Ltd.

• By
• Cadiev Vlatko, Kralev Pance,
• Lilic Jelena, Nikoloski Igor
• Vajevic Petar

2
Comfee Seats

• Company background
• Issues facing the company
• - Globalisation trend
• IT Problems
• Proposed solutions

3
Environmental analysis

• The reason why to conduct such an analysis
• by analysing of current situation company could
  allocate resources to the weaker points and thus
  enable capitalization of those at the long run
  and further to predict the level of competition
  in the industry
• 1(Johnson Scholes, 1999).

4
Five Forces analysis

• The threat of entry-barriers are economy of
  scale and differentiation.
• The power of buyers and suppliers- powerful brand
  of Comfee Seats and highly fragmented buyers
• The threat of substitutes- mostly
  product-for-product substitution, due to high
  price.
• Competitive rivalry- the market is mature and
  only way to expand is through satisfaction of the
  global customers by e-commerce or/and
  acquisition.
• Competition and collaboration- possible joint
  venture or contract manufacturing if acquisition
  target couldnt be achieved.

5
Swot analysis

• Strengths- experience,positioning and financial
  resources.
• Weaknesses- not trained employees for operating
  with PCs, low coordination of IS department and
  other departments. Overall, inexperience with IT
  technology.
• Opportunities- linked differentiation,wider range
  of production of furniture by use of experience
  and competencies that company possess.
• Threats- other companies that produce furniture
  may enter the companys segment.Also companies
  that collaborate with Comfee Seats may become
  their competitors.

6
Results from analysis

• Employees are not trained to operate with the
  computers
• IS department doesn't have control over the
  spreading of IT technology within the company
• Need for network that will operate with common
  software and enable flow of information into,
  within and out of the company.

7
IT architecture

• Is the field of study of understanding and
  deploying information system components in the
  form of organizational infrastructure.
• IT architecture ensures decision for technology
  investment are with coordination with the
  strategic capabilities of the company.
• Four basic blueprints
• - Data storage blueprint
• - Application processing blueprint
• - Technology blueprint
• - Communication blueprint
• 2(Turban,McLeanWetherbe, 1999).
• 3(Klouwenberg,KooSchaik,1998).

8
Client/Server architecture

• Flexibility of the architecture
• Customized functioning
• Interdepartmental easy information access
• LAN and WAN networks

4(Turban,McLeanWetherbe, 1999).
9
Design of the architecture
10
Advantages of the architecture

• Reduce paperwork and improve transaction
  efficiency
• Improve control of inventory/suppliers
• Strengthen channel control
• Improve customer relationship
• Share resources and risks
• Integration and synergy without ownership

11
Determine opportunities for improvement by using
IT

• Support systems
• 1.Assembly Data System
• 2.Management Information System
• 3.Decision Support System
• 4.Activity System
• 5.Executive Information System

12
Networks
LAN Vs. WAN
Intranet Vs. Extranet
13
Strategies for Long Term Expansion

• Balkan Issue
• E-commerce
• Proposed Strategy

14
Balkan Strategy

• Favouring Factors
• - labour cost
• - transportation cost
• - access to local markets
• - local legislature
• - strategic position
• Unfavouring factors ??

15
E-Commerce
16
E-Commerce

• touch and feel
• e-fulfilment
• Supply chain
• IT platform

17
Proposed Alternative

• Utilize IT architecture
• Geographical expansion
• E-Business
• Increased ROI
• Management issues

18
Conclusion

• based on our research conducted in relation to
  Comfee Seats, it is our belief that the company
  will improve its performance by implementing our
  proposed strategy with regard to the IT issues
  identified

19

• THANK YOU FOR YOUR ATTENTION!!