Ina Parvanova

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• Ina Parvanova
• Research Communications
• Mayo Clinic Public Affairs

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• Practice, Research and Education

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• The needs of the patient come first
• Uniqueness of research at Mayo

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Traditionally, support for the practice
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CTSA grant writing stage

• 1 consultant / writer / do it all communications
  person

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• CTSA Executive Committee and Public Affairs hire
  a CTSA Public Affairs manager (reporting to
  Public Affairs)
• The CTSA Public Affairs manager identifies CTSA
  communications needs

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CTSA Public Affairs recruiting

• Consultant for CTSA Education Resources
• Consultant for Research Resources an Community
  Engagement (new)
• Associate Consultant for Service Center and CTSA
  Internal Communications (new)

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CTSA Public Affairs manager becomes Research
Communications Manager (consolidates teams and
functions)
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Current Research Communications Structure
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How We Work Now

• Horizontal, cross-functional effort (FL, AZ,
  Internet, Marketing, Development)
• Transformative effort