LibQUAL

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LibQUAL Survey Administration
Presented by Martha Kyrillidou Senior
Director, Statistics and Service Quality
Programs Association of Research Libraries
LibQUAL Exchange Northumbria Florence,
Italy August 17, 2009
old.libqual.org
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Overview

• Preparing for the Survey Implementation
• Defining survey objectives/desired outcomes
• Institutional Review Board
• Sampling
• Creating an assessment group/team
• Preparing the organization
• Marketing Your Survey
• Online System Management Center

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Why is Your Library Participating in LibQUAL ?

• Institutional goals
• what do you want to get out of the survey?
• Survey requirements
• people, supplies, technology

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Get Permission from your Institutional Review
Board

• Local group that approves human subject research
• May also be called
• Committee for Human Subject Research
• Committee for the Protection of Human Subjects
• Not all institutions need to obtain permission

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Determine Whom to Survey

• Random sample
• or
• Entire population

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Obtain Email Addresses

• Typical sources include
• Campus computing office
• Campus administrative records office
• Library patron database

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Become Familiar with LibQUAL Resources

• Management Center
• http//www.libqual.org/Manage/index.cfm
• LibQUAL Procedures Manual
• http//www.libqual.org/Manual/index.cfm
• Updated Version September 2006
• Much more detail
• Discussion list
• LIBQUAL-L_at_listserv.tamu.edu

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Marketing Your Survey

• Place ads in campus newspaper
• Write article for library newsletter
• Post flyers around campus
• Present at faculty meetings student
  orientations
• Create a survey Web site and feature on librarys
  home page
• Take the survey to where users are dining halls,
  study rooms, dorms
• More suggestions and example works are available
  on Publications Page

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The LibQUAL Management Center (aka Your Friend)
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LibQUAL Management CenterGetting Started

• Login (Required to use the Management Center)
• Center Sections
• Personal Profile
• Institution Profile
• Manage Users
• Manage Your Survey
• Survey Results
• Resources
• Directory

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Survey Process Manage Your Survey

• Eight Sections
• Preferences
• Customization
• Preview
• Representativeness
• Monitor Survey Progress
• Incentive Winners
• Post Hoc
• Evaluation

Sections must be completed in order
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Manage Your Survey Preferences
Fields marked with are required
Always save your work
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Manage Your Survey Customization - Local
Questions
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Manage Your Survey Customization Customized
Disciplines
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Manage Your Survey Customization Library
Branch

• The library you use most often.

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Manage Your Survey Previewing and Approving
Your Survey

• Preview
• Complete at least one full run of your preview
  survey
• Test in different settings, using different
  platforms and Web browsers
• Get library staff involved in testing

• Approved
• Can no longer make changes
• Live survey URL will appear at the top of the
  Manage Your Survey page marked as Survey URL

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Sending Reminders

• 3-5 reminders to sample populations
• Include a thank you to respondents who have
  completed the survey
• Boost marketing efforts around campus
• More flyers, table tents, ads in campus newspaper
• Get professors and other staff involved
• Increase number or types of incentives

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Manage Your Survey Completing Your
Representativeness Questionnaire

• Determines how your institutional profile
  compares to your survey data
• Requires the following information
• of individuals per user group
• of individuals within each discipline
• of males and females
• Library Statistics
• Volumes added during the year Gross/Total
  (including e-books)
• Total number of current serials received
  (including electronic serials)
• Total library expenditures (U.S. dollars)
• Personnel professional staff, full-time
  equivalent (FTE)
• Personnel support staff, full-time equivalent
  (FTE)
• Must be completed BEFORE closing survey

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Manage Your Survey Completing Your
Representativeness Questionnaire
Representativeness Completed
Representativeness NOT Completed
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Manage Your Survey Closing Your Survey

• We recommend a survey run of at least 3 weeks
• Once you close your survey
• Retrieve list of incentive winners
• Fill out Post Hoc and Evaluation Questionnaires

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Manage Your Survey Completing Post Hoc
Evaluation Questionnaires

• Post Hoc Questionnaire
• Information about your survey
• Sample size
• of e-mails sent
• of invalid e-mail addresses
• Incentives offered
• Marketing techniques
• Etc.

• Evaluation Questionnaire
• Feedback about your LibQUAL experience
• All survey liaisons and assistants are encouraged
  to complete this questionnaire

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LibQUAL Management Center Retrieving Survey
Results

• Survey Results Notebook (PDF)
• Individual Group Analyses
• Comments
• About half of users provide comments
• Download to a text or Excel file under Monitor
  Survey Progress (see Manage Your Survey)
• Excel / SPSS data files
• Additional Services
• Customized Discipline Analysis
• Library Branch Analysis
• Other Customized Analyses (upon request)
• Print Copies

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General Discussion and QA
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LibQUAL Resources

• LibQUAL Web site
• http//old.libqual.org
• Publications
• http//old.libqual.org/publications
• Events and Training
• http//old.libqual.org/events
• Gap Theory/Radar Graph Introduction
• http//old.libqual.org/Information/Tools/libqualp
  resentation.cfm
• LibQUAL Procedures Manual
• http//old.libqual.org/Publications/index.cfm