The 7 biggest mistakes in relationship marketing

1
The 7 biggest mistakes in relationship marketing
2
The 7 Biggest Mistakes in Relationship Marketing

1. No enrollment
2. Program lapses
3. Loss of interest
4. Make it hard
5. Dollars dont solve everything
6. No customer ownership
7. All about the brand

3
No Enrollment

• You cant have a program if no one shows up

4
Program Lapses

• If you forget about your customers, theyll
  forget about you too

Remember us?
Hi!
5
Loss of Interest

• If its always the same, people forget why they
  even signed up in the first place

6
Make it hard

• If its difficult to enroll or continue, your
  customers are history

7
Dollars Dont Change Everything

• Incentives can change behavior, but dont always
  change attitude

Change
Incentive
8
No Customer Ownership

• If your customer hasnt invested their time in
  the program, theyll stop using it eventually

9
All About the Brand

• Customers are part of too many programs to keep
  track of, so yours needs to do more

10
The 7 Biggest Mistakes in Relationship Marketing

1. No enrollment
2. Program lapses
3. Loss of interest
4. Make it hard
5. Dollars dont solve everything
6. No customer ownership
7. All about the brand

11
Contact Me

• Jonathan Richman
• j.richman_at_bridgeworldwide.com
• Twitter _at_jonmrich
• [phone]
• http//www.doseofdigital.com
• http//www.bridgeworldwide.com