How To Develop Your Unique Selling Proposition

1
How To Develop Your Unique Selling Proposition

• By Lisa Rock

2
Agenda

• What is U.S.P.?
• How to set yourself apart.
• Helping you set your U.S.P.
• Relevance to the Target Audience
• Relationship Building (Business Life)
• Multiple selling propositions http//www.burkharda
  gency.com/msp.htm

3
What is a U.S.P.?

• It is a specific statement but yet memorable that
  describes the unique value that you alone can
  offer.
• a unique message about yourself versus the
  competition

4
Helping you set your U.S.P.

• What is your purpose?
• What services do you provide and to whom?
• Why are you the best to provide these products
  and services?
• What makes you think you can do it better than
  anyone else?
• What need in your industry is not being filled
  and how do YOU fill this need?

http//www.ecomhelp.com/KB/Branding/kb_branding-yo
ur-unique-selling-position.htm
5
How to Set Yourself Apart

• Building your brand
• A brand is a promise of the value your clients
  will receive. Relentlessly focus on what you do
  that adds value.
• Do you deliver your work on time, every time?
• Do you anticipate and solve problems before they
  become crises?
• Do your clients save money and headaches just by
  having you on the team?

http//www.ecomhelp.com/KB/Branding/kb_branding-th
e-brand-called-you.htm
6
How to Set Yourself Apart (cont)

• Reputation Is Priceless
• Go beyond what you do right now.
• If your brand is clear, distinctive, and easily
  understood, and expresses a unique, compelling
  benefit that people believe in, it will bring you
  all the business you can handle.

http//www.ecomhelp.com/KB/Branding/kb_branding-th
e-brand-called-you.htm
7
Relevance to Target Audience

• A brand must stand for something that is
  meaningful to your target audience.
• Belonging to the Legalizing Weed Foundation is
  NOT important to anyone except the L.W.F.

8
Relationship Building (Business)

• One of the most powerful tools that companies
  often do not use at all, or use too late in the
  process, is a testimonial.
• In your print promotions as well as on your web
  site, one of the first things prospects should
  see is a glowing testimonial with the option to
  read more of them. The headline should be
  something like Just look at what our satisfied
  customers have to say about us. Nothing sells
  like a good recommendation and you cant have too
  many of them.

http//www.ecomhelp.com/KB/Branding/kb_branding-yo
ur-unique-selling-position.htm
9
Relationship Building (Business)

• Why should your prospects believe you when they
  are skeptical of so many others?
• The answer lies in the relationship you build
  from the initial contact. When you bond with
  someone and show that you understand what their
  problem is, they begin to feel like they have
  been heard.

http//www.ecomhelp.com/KB/Branding/kb_branding-yo
ur-unique-selling-position.htm
10
Relationship Building (Life)

• This is a powerful psychological tool.
• What is a powerful psychological tool?
• Feeling like they have been heard.

http//www.ecomhelp.com/KB/Branding/kb_branding-yo
ur-unique-selling-position.htm
11
Agenda

• What is U.S.P.?
• How to set yourself apart.
• Helping you set your U.S.P.
• Relevance to the Target Audience
• Relationship Building (Business Life)
• Multiple selling propositions http//www.burkharda
  gency.com/msp.htm

12
Questions or Comments?

• Contact Information
• Lisa Rock
• PO Box 1077
• Norris, TN 37828
• Email lisa.rock_at_fountainheadcollege.com