Insert Logo Boulder CarShare Shares Its Experience

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Starting a Community Carshare David Lieb
Assistant Director, Cornell University Transportat
ion Services Chairman of the Board, Ithaca
Carshare, Inc.
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Carsharing is Catching On
all over the country
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• What is carsharing?
• Our experience starting a community carshare in
  Ithaca.
• How does carsharing work?
• What does carsharing mean to us as parking
  professionals?

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What Is Carsharing?
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What Is Carsharing?

• Membership-based program
• 24/7 self-serve access to a fleet of cars and
  trucks scattered throughout the community
• Use of vehicles on a per hour basis

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A Brief History ofIthaca Carshare

• Cornell approached by national company
• Community interest
• Institutional and municipal involvement
• NYSERDA/NYSDOT cost-sharing
• Insurance
• What are we trying to prove?

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How does it work?
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RESERVE a car at the location you choose,
online or by phone
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UNLOCKthe car with your Ithaca Carshare key fob
DRIVEwherever you like, then return the car
where you picked it up
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Who Uses Carsharing?

• Employment/commercial areas
• Bus, walking, biking commuters
• Commercial and institutional customers - fleet
  replacement
• Meetings and errands (personal and business)?
• Residential areas (including mixed-use areas)?
• One-car and car-free families
• Specialty uses (pickup truck)?

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Why Carsharing?

• The average car spends 95 of the time parked.
• Even for a limited number of miles,
• it costs nearly 600 a monthto own and maintain
  a car.
• for driving 10,000 miles per year, averaged over
  different car sizesAmerican Automobile
  Association, Your Driving Costs, 2008.

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How Does Carsharing Affect Mode Choice?

• Ownership Fixed car costs
• Economics dictate that once you own a car you use
  it for most or even all transportation.
• Carsharing Variable car costs
• Carsharing encourages car use only when it is the
  most practical and economical option.

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Plans

• Its My Car20 per month membership fee4.95
  per hour and 20 per mile usage
• Just in Case50 per year membership fee7.95
  per hour and 20 per mile usage
• Covers everything(gas, insurance, parking, oil
  changes, cleaning, etc.)?

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Plans

• Business or InstitutionalUp to 10 drivers50
  per month (500 per year) membership feeUsage at
  4.95 per hour plus 20 per mile
• Covers EVERYTHING(gas, insurance, parking, oil
  changes, cleaning, etc.)?Easier than reimbursing
  mileage or maintaining a fleet
• Each driver gets a FREE personal account?

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What does carsharing mean to usas parking
professionals?

• Free up limited, employer parking
• Positive image for the industry
• Positive revenue for the industry

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• For more information contact

David Lieb, Board Chair [phone] DJL5_at_cornel
l.edu
Jennifer Dotson, Executive Director (607)
277-3210 jennifer_at_ithacacarshare.org