Nick McGivney Online and offline content and advertising copywriter

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Nick McGivneyOnline and offline contentand
advertising copywriter
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The slight problemwith marketing today?
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Some other hard-to-ignore road signs
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• 69 of Irish people are regular internet users

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• 69 of Irish people are regular internet users
• 1.25 million people are subscribed to broadband
  in Ireland

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• 69 of Irish people are regular internet users
• 1.25 million people are subscribed to broadband
  in Ireland
• Ireland is ranked 10th in the world for online
  buyers

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• 69 of Irish people are regular internet users
• 1.25 million people are subscribed to broadband
  in Ireland
• Ireland is ranked 10th in the world for online
  buyers
• 25 of Irish people spent more online in 2009

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• 69 of Irish people are regular internet users
• 1.25 million people are subscribed to broadband
  in Ireland
• Ireland is ranked 10th in the world for online
  buyers
• 25 of Irish people spent more online in 2009
• 50 of us look for advice online before making a
  purchase

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• 69 of Irish people are regular internet users
• 1.25 million people are subscribed to broadband
  in Ireland
• Ireland is ranked 10th in the world for online
  buyers
• 25 of Irish people spent more online in 2009
• 50 of us look for advice online before making a
  purchase
• 90 of consumers believe they can save money
  online

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• 69 of Irish people are regular internet users
• 1.25 million people are subscribed to broadband
  in Ireland
• Ireland is ranked 10th in the world for online
  buyers
• 25 of Irish people spent more online in 2009
• 50 of us look for advice online before making a
  purchase
• 90 of consumers believe they can save money
  online
• Average online spend of an Irish consumer in
  2008 1700

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• 69 of Irish people are regular internet users
• 1.25 million people are subscribed to broadband
  in Ireland
• Ireland is ranked 10th in the world for online
  buyers
• 25 of Irish people spent more online in 2009
• 50 of us look for advice online before making a
  purchase
• 90 of consumers believe they can save money
  online
• Average online spend of an Irish consumer in
  2008 1700
• 300m worth of goods purchased online in Ireland
  in 2008

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• 69 of Irish people are regular internet users
• 1.25 million people are subscribed to broadband
  in Ireland
• Ireland is ranked 10th in the world for online
  buyers
• 25 of Irish people spent more online in 2009
• 50 of us look for advice online before making a
  purchase
• 90 of consumers believe they can save money
  online
• Average online spend of an Irish consumer in
  2008 1700
• 300m worth of goods purchased online in Ireland
  in 2008
• 2.5b spent online in 2008

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• 69 of Irish people are regular internet users
• 1.25 million people are subscribed to broadband
  in Ireland
• Ireland is ranked 10th in the world for online
  buyers
• 25 of Irish people spent more online in 2009
• 50 of us look for advice online before making a
  purchase
• 90 of consumers believe they can save money
  online
• Average online spend of an Irish consumer in
  2008 1700
• 300m worth of goods purchased online in Ireland
  in 2008
• 2.5b spent online in 2008
• 96 of internet users in Ireland use Google

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• 69 of Irish people are regular internet users
• 1.25 million people are subscribed to broadband
  in Ireland
• Ireland is ranked 10th in the world for online
  buyers
• 25 of Irish people spent more online in 2009
• 50 of us look for advice online before making a
  purchase
• 90 of consumers believe they can save money
  online
• Average online spend of an Irish consumer in
  2008 1700
• 300m worth of goods purchased online in Ireland
  in 2008
• 2.5b spent online in 2008
• 96 of internet users in Ireland use Google
• Youtube has 131,000 Irish users on an average day

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• 69 of Irish people are regular internet users
• 1.25 million people are subscribed to broadband
  in Ireland
• Ireland is ranked 10th in the world for online
  buyers
• 25 of Irish people spent more online in 2009
• 50 of us look for advice online before making a
  purchase
• 90 of consumers believe they can save money
  online
• Average online spend of an Irish consumer in
  2008 1700
• 300m worth of goods purchased online in Ireland
  in 2008
• 2.5b spent online in 2008
• 96 of internet users in Ireland use Google
• Youtube has 131,000 Irish users on an average day
• 47.5 of Irish Youtube users are aged 25-44

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• Wow.

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But what does it all mean?
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It means that we all have some learnings to make.

• The 10.15 class Social Media

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Whats social media?

• Wikipedia says
• Social media are media designed to be
  disseminated through social interaction, created
  using highly accessible and scalable publishing
  techniques. Social media supports the human need
  for social interaction, using Internet- and
  web-based technologies to transform broadcast
  media monologues (one to many) into social media
  dialogues (many to many).

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Bo-ring!
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Whats social media?

• Nikipedia says
• Social media is people. Talking to each other.

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Nothing to be afraid of
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No, really
Were all doing it already!
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Chat forums
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• And doing it quite successfully.
• (Which kinda begs the question)

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?
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1 To build brand awareness
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1 To build brand awareness
2 To engage directly with customers
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1 To build brand awareness
2 To engage directly with customers
3 To get bang for your buck
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1 To build brand awareness
2 To engage directly with customers
3 To get bang for your buck
4 To sell!
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346m people read blogs
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STEP ONE
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STEP TWO
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A really skinny Facebook
An online network of followers
Similar to text but only 140 characters long
Link to external websites, photos, articles,
videos etc
Tweets are visible to all unless you Direct
Message a follower
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1382 The growth rate of Twitter users Jan-Feb
2009
3 million The average number of Tweets per day
839,026 The number of Stephen Fry followers
3m Number of Mr Demi Moore followers
253 The number of my followers ?
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But does Twitter work?

• The plus side
• Free
• Fast
• Fun
• Follow who you want to follow
• Unfollow just as easily
• The minus
• Noisy
• Needs dedication
• Can give responsibility to wrong person/someone
  too junior
• Easy to say the wrong thing

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STEP THREE
346m people read blogs
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Down Syndrome loves blogs!

• til my head falls off
• 2 Pirates and a Princess
• 4everMom
• 5 Minutes for Special Needs
• A Day in My Life
• A is for Aiden
• Adventures in Down Syndrome
• Adventures of Homeschooling Noah
• All 4 My Gals
• Annes Originals
• Apostrophe Suz
• Archies Room Blog
• Art of Possibility
• Autism Vox
• Baby Island
• Baby Matthew
• Baltimore Brew
• Banana Migraine
• Barriers, Bridges and Books

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It really loves blogs!

• Einstein Syndrome
• Ella Grace with the Pretty Face
• Elliots Expeditions
• Embracing Life as Household 6
• Emma Sage
• Ethan and Lauren
• Everything Happens for a Reason
• falling down is also a gift
• Fighting Monsters With Rubber Swords
• Finnians Journey
• Flip Flop Mama
• Following Elias
• From here to there and back
• Full Time in NM
• Gaijin Mama
• Garden of Eagen
• Genetically Enhanced
• Gifts Blog
• Gigi and Nico and Sometimes My Art

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No, I mean really

• Mauzeys Musings
• MeAnderings
• Megans Got 47
• Mels Thoughts WhatNots
• Mom of 12 and loving it
• Mom of 2 Monkeys
• Mom-blog
• Mom-NOS
• Mommy Life
• Monkey Musings
• Mosaic Moments
• Mother Words Mothers Who Write
• Mothering by the Seat of My Pants
• MotherJungle
• MotherTalk
• Mountain Mama
• Mundo Bean
• My Cup Runneth Over
• My Life with Gabriel

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reallyreallyreallyreallyreallyrealyreallyreallyrea
lly

• Saint Nobody
• Sarah London
• Shamptons
• Sharp Pointy Sticks
• Sheard Scene
• Sheena Time
• Signing Time! Rachels Blog
• Slow Food, Lazy Family
• Slurping Life
• Small Swift Birds
• Snippets
• speak softly
• Spinning Yellow
• Standing in the Shadows
• Stoll Life
• Stone SouP
• Stumbo Family Story
• Sunflower Stories
• Super Duper Jack

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• Ok, so there are a lot of Ds blogs. So what?
• Well, for one thing, they share a helluva lot of
  vital information on all sorts of issues relating
  to the condition.
• Its a major benefit to be able to share and pool
  information on health, resources, finances and
  life.
• And its nice to know that its a small planet.
• From your consumers perspective, thats exactly
  how social media work.

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• Nan P in Dublin

knows Nan P in Dublin
knows Elbog in San Diego
knows Mel in New Zealand
Only because of blogging. How cool is that?
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Everything comes together to spread your message
further
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