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Biogen IDEC Phase 1 Web Site

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'Products need to be more out-front' Company is results-oriented. Company is global - new company builds on strengths of both organizations. Worldclass science ... – PowerPoint PPT presentation

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Tags: idec | biogen | outfront | phase | site | web

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Title: Biogen IDEC Phase 1 Web Site


1
Biogen IDEC Phase 1 Web Site
  • Information Architecture (high-level)

J. Howe - September 19, 2003
2
agenda
  • IA process discovery
  • IA design objectives user experience
  • Sitemap 1 high-level view
  • Sitemap 2 Products area
  • Review print-outs Next steps?

3
IA process - discovery
Users Business Context Content IA
  • Business
  • Context

Business models goals, corporate culture,
resources
Users
Content
Information needs, audience types, expertise,
tasks
Document types, structure, attributes (for
content management)
4
IA design objectives user experience
  • Primary users employees, potential employees,
    investors
  • Simple, easy, straightforward experience
  • Company is patient-focused
  • Company is warm, approachable, trustworthy
  • Products need to be more out-front
  • Company is results-oriented
  • Company is global - new company builds on
    strengths of both organizations
  • Worldclass science
  • Attractive, innovative partner

5
Sitemap 1 high-level view
6
Sitemap 1 Products area
7
Review print-outs next steps?
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