Sugababes

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Sugababes SuperdudesTeens and Social
Networking Sites

• Alexander Schouten
• Keesie kinder- en jongerencommunicatie
• Monday, May 21, 2007, 1330-1630

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QUIZ!!!
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Question 1

• How many teens have Internet access at home?
• ... and in their own room?

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Question 2

• How many teens use MSN (Instant Messaging)?
• How long?
• How many contacts?

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Question 3

• Below you see six ways to communicate with
  friends. How important are each of these for
  teens?
• Order them accordingly.

msn
e-mail
sms
mobile phone
face-to-face
land-line phone
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Question 4

• Which Dutch social networking sites
  (profielsites) do you know?
• How many members do they have
• How many teens have an online profile?

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Social Networking sites

• What is a social networking site / profielsite?
• 58 of Dutch teens created profile
• Visit on average 3 days/week, 20 minutes
• 33 edit his/her profile each week
• 25 reactions
• 35 friends, 8 verkering
• Example

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Assignment make a teen profile

• Create a profile based on the description given
  to your group. Cut paste from magazines, draw,
  write, etc.
• Place yourself in the teens mind and life. What
  person is s/he, what friends does s/he have, to
  what groups does s/he belong? What will s/he
  place on her/his profile?

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Sandra (girl, 13)

• In mijn klas gedragen sommige meiden zich stom,
  ze doen alsof ze volwassen zijn en alsof ze
  jongens leuk vinden. Daar wil ik niet bijhoren.
• Ik heb niet veel vrienden en vriendinnen, ik ben
  soms een beetje eenzaam. Ik heb wel een goede
  vriendin, waar ik veel samen mee doe.
• Ik woon in Etten-Leur, en het is daar erg saai.
• Ik hou erg van muziek Within Temptation,
  Evanescence, Avril Lavigne.

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Kimberly (girl, 15)

• Ik ben 15 jaar en ik zit op de Havo. School is
  wel leuk, daar heb ik veel vriendinnen. Ik heb
  veel vrienden, ook veel oudere meisjes.
• Ik ga heel veel uit. Lekker dansen met
  vriendinnen. Ik mag van mijn moeder nog niet heel
  vaak naar feesten, terwijl al mijn vrienden wel
  mogen. Binnenkort vraag ik of ik bij een vriendin
  mag slapen en dan gaan we toch.
• ik heb echt wel honderd paar schoenen. Ik hou
  van mooie kleding, sieraden, parfum. Soms zeggen
  ze dat ik zon Breezah-chick ben. Maar dat is
  gelul, ik ben geen meeloper, ik kies er zelf voor
  en bepaal zelf hoe ik eruit zie.

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Danio (boy, 18)

• Ik heb een vriendin, mooi meisje. Maar beetje
  flirten met de meisjes hoort er wel bij, weet
  je.
• Ik heb veel vrienden. We gaan vaak naar RB en
  hiphop feesten, beetje dansen, beetje chillen
• Ik hou van mooie spullen, van autos, sieraden
  enzo. Nu ik een baan heb, heb ik lekker veel geld
  om uit te geven en ga ik een x6 txgi kopen

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First Question

• Why would your teen create a profile on a social
  networking site?
• Any other reasons?

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First Question

• Self-presentation showing who you are
• Staying in touch with friends
• Communication
• Need to belong
• Voyeurism
• Social development identity formation,
  self-esteem and well-being.

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Self-esteem
Profile
Self-esteem
Reactions
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Self-esteem

• Internet Self-esteem
• Online communication closer friendships
  more self-esteem
• Negative direct relationship due to communication
  with strangers

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Second Question

• Why has your teen made his/her profile the way it
  is?
• How are the characteristics of your teen
  reflected in the profile?

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Second Question

• Age
• Sex
• Other demographics
• Social personality characteristics - shyness,
  introversion, low self-esteem, self-awareness
• Identity stage
• Social - friends, peer groups - broader social
  group

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Tweens (10-13)

• Communication is concrete, little abstraction
• Self-presentation in terms of concrete activities
• Fantasy and games are important
• Friends are increasingly important, but mostly to
  do things with
• Relationship with parents is still important

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Early adolescence (13-16)

• Communication is very important, but only
  communication itself is.
• Seen and be seen self-presentation is extremely
  important.
• Rise of social identities / subcultures
• Broad groups of friends (e.g., hardcore, urban)
• Friendships important, but quantity before
  quality
• Start of (mixed-)sex relationships
• Time of greatest turmoil

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Late adolescence (16-19)

• Stabilisation of self-concept integration of
  identities.
• Communication intimacy and self-disclosure
• Self-presentation still important, but more in
  terms of personal identity
• Friendships important, quality over quantity
• Romantic relationships with strong emotional
  connection

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Risks

• Risk groups
• Perverts / sexual harassment
• Bullying
• Self-esteem, well-being

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Trends

• Mobile communities
• Most interaction will stay within peer group
• Specific profile sites based on interest of
  social group
• More and more interactive, integration.
• ...

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Conclusions

• Social networking sites offer great opportunities
  for self-presentation and social interaction.
• The technologies are vastly different from those
  which we are used to
• But teens and their needs stay the same, and
  these determine how a new communication
  technology is used.

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Where you can find me

• E-mail a.p.schouten_at_uva.nl
• Homepage www.alexanderschouten.nl
• MSN alex / a.p.schouten_at_uva.nl
• Hyves aschouten.hyves.nl
• Eccky aschouten
• Habbo Hotel aschouten
• Superdudes alexthe(sis)man
• MySpace a.p.schouten_at_uva.nl
• LinkedIn a.p.schouten_at_uva.nl
• Skype apschouten1
• Mobiel 0624863062
• Vast 0204921844
• Adres Hoofdweg, Amsterdam

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• Alexander Schouten
• a.p.schouten_at_uva.nl
• http//www.alexanderschouten.nl