Collage Here

1
Collage Here
You? You? You? You? You? You?
Frame of Reference Christian Leader Frame of Reference Christian Leader Frame of Reference Christian Leader Frame of Reference Christian Leader Frame of Reference Christian Leader Frame of Reference Christian Leader
Customer The World Customer The World Customer The World Customer The World Customer The World Customer The World
The Promise Made The Promise Made The Promise Made The Promise Kept The Promise Kept The Promise Kept
What Sets Me Apart From Other Christian Leaders What Makes This Point of Difference Relevant? How Is My Promise Packaged? How Do I Deliver My Benefit? How Do I Measure My Success? How Do I Sustain The Promise?

2
Your Picture or Collage Here. How Can You Package
Yourself to Capture The Essence of Your Brand
Benefit? Have Fun With This. While Your Photo
Will Tell Them, Are There Other Things About You
and Your Benefit As A Christian Leader That Would
Help People Recognize You?
Smell
Touch
Taste
Sound
Sight
Can you define your brand using more than just
sight and sound?

Frame of Reference Christian Leader Frame of Reference Christian Leader Frame of Reference Christian Leader Frame of Reference Christian Leader Frame of Reference Christian Leader Frame of Reference Christian Leader
Customer The World Customer The World Customer The World Customer The World Customer The World Customer The World
The Promise Made The Promise Made The Promise Made The Promise Kept The Promise Kept The Promise Kept
What Sets Me Apart From Other Christian Leaders What Makes This Point of Difference Relevant? How Is My Promise Packaged? How Do I Deliver My Benefit? How Do I Measure My Success? How Do I Sustain The Promise?
The benefit should be short and concise and beneficial like I Wont Waste Your Time? Explain why not wasting peoples time is meaningful. Keep it brief. Consider the Coke bottle Smashable test. Consider the Sensogram If your benefit is not wasting time, list at least five ways youre going to deliver on this. If you fail, how will you know? What will be your feedback mechanism? How will you react? Time change. So do people. How will you sustain this promise over time to keep it fresh and relevant?