Go London Achieving a physical activity

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Go London Achieving a physical activity health
legacy from the 2012 Games Hilary Ross2012
Programme Director
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105 million
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Launch of Go London walking campaign
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Media campaign
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Go London grants to NHS 47 trusts
Barking, Havering Redbridge NHS Trust Walking
signs and way-marking to encourage walking
between and around their two sites
Croydon PCT Pedometer challenge against local
authority
Royal Free Hospital Local cycling and walking maps
Ealing PCT Needs-led physical activity policy and
plan
Kingston PCT Pool bike scheme to encourage
cycling for Local meetings and for leisure
during Lunch breaks
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Physical activity and health legacy strategy
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Different drivers, one vision
Better health for everyone
Modal shift to ease congestion
Availability of sports opportunities
Go London Physical Activity
A greener City
Safer neighbourhoods
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Go London vision

• London is a city where organisations work
  together to create opportunities environments
  where Londoners choose to be physically active in
  their daily lives, achieving better health
  wellbeing

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Strategic objectives

• Use the once in a lifetime opportunity for
  hosting the Games as a catalyst for generating a
  measurable and sustainable increase in physical
  activity participation among Londoners up to and
  beyond 2012
• Ensure that the increase in participation in
  physical activity will contribute to narrowing
  the gap in health inequalities by ensuring that
  the system promotes physical activity
• Ensure that the increase in physical activity is
  as common in the least active half of the
  population as in the highest

150,000 Londoners more active by 2012 150,000
Londoners lifted out of inactivity by 2012 30,000
more Londoners achieve the CMO recommendation by
2012
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And there is a dose-response
High
CHD RISK
Low
Inactive or Very Unfit
Very Active Or Fit
PHYSICAL ACTIVITY OR FITNESS LEVELS
(CMO Report 2004)
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Core themes and actions

• Encouraging local usage of the Festival Effect
• Energising the health system to focus on Activity
  for Health
• Targeting the Most Inactive
• Promoting physical activity through Workplace
  Health Wellbeing
• Exploring the use of Incentivisation new
  Technologies to get Londoners more active

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For discussion

• What can each of you do as leaders, service
  providers and employers to contribute to the Go
  London vision and outcomes?