Communications and Public Affairs

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Communications and Public Affairs Industry
Brief Peter Tesch Executive Director
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World Expo 2010

• 1 May to 31 October 2010
• Theme Better City, Better Life
• Largest expo ever
• 70 80 million visitors
• 170 nations and 40 international organisations
• 5.28 sq km site in the middle of Shanghai

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Australian objectives

• Boost trade and investment pavilion as a
  platform for events on site and as part of wider
  in-country activities
• Project contemporary Australia technologically
  innovative dynamic and robust economy
  culturally diverse and harmonious strong
  creative arts, education, training and research
• Strengthen bilateral ties reinforce existing
  links cultivate new areas of co-operation and
  exchange

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Project elements

• positive visitor and stakeholder experience
• visually striking and informative pavilion
  featuring bilingual Australian staff
• comprehensive, targeted business, cultural and
  communications programs
• high-quality retail and food and beverage
  operations

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Project principles

• Whole of Government Whole of Nation
• DFAT to lead on behalf of Commonwealth
• Federal agencies closely involved
• State and Territory Government partners
• Corporate sponsors
• Skilled and engaged service providers

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13 May Budget Outcomes

• The Government has formally committed 61m to
  the project over three years.
• The Government will aim to raise an additional
  22m through sponsorship.

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Shanghai
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Zones of Expo
Urban best practices area
Corporate pavilions
Zone E
Zone D
Expo Museum
Zone A
National pavilions for European, American and
African countries
Zone B
National pavilions for Asian countries (-ASEAN)
Zone C
National Pavilions for ASEAN and Oceania
countries, Pavilions for international
organizations
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Site Location
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Australian Pavilion Site, 2008

• Boost trade and investment pavilion as a
  platform for events on site and as part of wider
  in-country activities
• Project contemporary Australia technologically
  innovative dynamic and robust economy
  culturally diverse and harmonious strong
  creative arts, education, training and research
• Strengthen bilateral ties reinforce existing
  links cultivate new areas of co-operation and
  exchange

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VIP Access from Main Walkway
Pavilion View from the Rear
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Rear View of Pavilion Side Loading Dock
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VIP Entrance - Ground Level
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VIP area

• Fine dining for 90
• Receptions for lt 150
• Australian chefs bilingual waiters
• High-quality Australian food and beverage
• Fully AV-equipped for cultural performances and
  business presentations

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Act One Bedrock
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Act One Connections
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Act One Cities and People
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Act Two Pre-Show Holding Area
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Theatre elevation
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Act 3 Elevation
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Act 3 to VIP elevation
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Pavilion Atrium - Act 3 Enjoy
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Performance Spaces
VIP area (3rd Floor)250 square metre
areaIncludes grand piano5 metres heightrigged
for audio and lighting
Act 3 Atrium500 square metre area18 metres
height25-30 sqm stagerigged for audio and
lighting
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Key dates

• May/June 2008
• construction tender
• communications tender
• August/September 2008
• staffing and operations tender
• cultural program tender

• November 2008
• Australian launch
• January/February 2009
• decommissioning tender
• Late 2009
• staff recruitment

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Contacts and follow-up
Shanghai World Expo 2010 unit
DFAT expo2010shanghai_at_dfat.gov.au www.expo2010.
com.au www.expo2010china.com
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