WADE

1
Allegro ma non troppo- or - How Hotel Guests
View Cultural Diversity (and what schools can
do about it)

• Woody Wade
• EUHOFA Conference
• Lausanne, 16 November 2006

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Allegro ma non troppo- or - How Hotel Guests
View Cultural Diversity (and what schools can
do about it)
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In case of fire, please stuff a towel under the
door, and expose yourself at the window.
- Sign in a hotel room in Finland
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Woodys Theory of Cultural Sophistication
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I. The individual traveller
Sophistication
Exposure to other cultures
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F E A R
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I. The individual traveller
Exposure to other cultures
Fear and palpitations
Virgin
"At home
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I. The individual traveller
Fear
Exposure to other cultures
Fear
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I. The individual traveller
Fear
Exposure to other cultures
Fear
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I. The individual traveller
Fear
Exposure to other cultures
Fear
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II. National profiles?
I. The individual traveller
Fear
Exposure to other cultures
Fear
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Americans
Fear
Japanese
British
International travellers
Germans
Swiss
Indians
Fear
Chinese
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III. The destination market
Exposure to international travellers
Sophistication
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III. The destination market
Exposure to international travellers
All is forgiven
Work on that professionalism!
Ho-hum
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IV. The sweet spot
X
Degree of sanitization
Courage required
Just like back home!
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