Promenade Forum 29th November 2006

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Promenade Forum29th November 2006
Cynllun Ansawdd Twristiaeth Ceredigion Ceredigion
Tourism Quality Initiative
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Why do they come? Pam maen nhwn dod?
Main Influencing factor 2006 Percentage of respondents across Ceredigion Percentage of respondents in Menter Aberystwyth
Beach / Seaside 24.3 35.3
Countryside / Landscape 22.4 13.5
VFR 12 13.8
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What do they do?Beth maen nhwn gwneud?
2006 top attractions
Menter Aberystwyth Ceredigion
Beach 76.3 57
Towns/villages 49.7 51.8
Castles/ churches/ monuments 41.8 25.1
Industrial heritage 31 16.1
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When asked how important beach cleanliness or a
recognised beach award was when deciding where to
go on holiday, 71 said very important and 25
said important When asked to rate the beach
cleanliness in Menter Aberystwyth area (Borth
Aberystwyth North/South) 27 said excellent and
62 said good Across Ceredigion 71 said very
important, 41 said excellent When visitors to
Menter Aberystwyth were asked what aspect of
their visit theyd enjoyed most 25 said the
seaside /beaches
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What do they do?Beth maen nhwn gwneud?
2006 top activities
Menter Aberystwyth Ceredigion
Walking 61.9 51.9
Swimming (sea) 36.7 26.5
Photography 27.2 22.9
Countryside touring/sightseeing 23.5 49.9
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When asked how important the availability of
signed walking routes were to them 15 said very
important and 57 said important When asked to
rate the footpath signage 5 said excellent and
57 said good Across Ceredigion 23 said very
important, 7 said excellent When visitors to
Menter Aberystwyth were asked what aspect of
their visit theyd most enjoyed 31 said the
countryside and environment
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Facility/service Percentage of visitors who rated excellent or good (Menter Aberystwyth) Percentage of business respondents who were satisfied or highly satisfied (Ceredigion)
Public green space in communities N/A 76
Pubs N/A 53
Eating places 55 51
Availability of locally sourced food/produce 50 51
Overall cleanliness of towns/villages 83 50
Availability of information on events/activities 71 49
Footpaths (access) 79 48
Road signage 61 47
Shops available in towns/villages N/A 44
Public toilets 57 34
Public transport 24 15
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Sense of PlaceNaws am Le

• The promenade is a key visitor attraction and
  environmental feature of the town(Aberystwyth
  Coastal Resort Regeneration programme Strategy,
  Roger Tym Partners)
• The Promenade is the focal pedestrian walkway in
  Aberystwyth for locals and visitors alike(Draft
  Prom guidelines)
• Questions
• what do people experience on their way to the
  prom?
• what do people experience once on the prom?

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