Title: Orientation for Crosscultural Communication
1Orientation for Cross-cultural Communication
2Orientation Outline
- Introduction of the course
- Position of the course in BeiwaiOnline modular
course structure - Structure, theme of the course
- Focus of the book
- Facts about learners
- Tutorial methods
- Assignment features
- Resource available on line
- A Demo of tutorial material
3Introduction of the Course
41. Position of the Course
- How is the course positioned in BeiwaiOnline
modular course structure?
5Where is Cross-cultural Communication Course?
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62. Focus of the Book
- It is 40 on English language proficiency, with
60 on cross-cultural communication. (p. iv) - It is less of a language course and more of a
content one.
73. Structure and Theme
Unit 12 Language and culture in comm. cultural
shock
Unit 3-6 Whats in a name social interaction
roles and relations non-verbal comm.
Unit 7 In other words
Unit8 From a primitive tribe to a global village
8Facts about Learners
9Facts about Learners
Cause
Result
Unaccustomed to focus of book and changes in
tutoring methods
First content course
Little first-hand experience
Book too abstract mentality
Victims of mass media
Hold cultural prejudices
10Tutorial Focus Methods
11Tutorial Focus
12Tutorial Focus
- Help learners develop basic cross-cultural
communication competence and further enhance
their language proficiency - Focus
- Cross-cultural communication models principles
- Normative level of culture culture
categorizations cross-cultural differences
similarities - Behavioral level of culture names in cultures
social interactions relations roles nonverbal
comm. - Language level of culture idioms proverbs
slang euphemism
13Focus 1Cross-cultural communication models
Model 1 Language Culture Model
14Focus 1Cross-cultural communication models
Model 2 shared-understanding model
15Focus 1Cross-cultural principles
- ????,????
- Know our culture
- Know other cultures
- Develop intercultural sensitivity
- Adapt ourselves
- Become cross-cultural competent
16Focus 1Cross-cultural principles
- Â WE SHARE A WORLD!!!
- For all our differences, we share one world.
- To be tolerant is to welcome the differences and
delight in the sharing.
17Focus 2 Normative level of culture
- Categorization of cultures
- linear active, multi-active and reactive
- high context / low context
- tolerance of uncertainty vs. avoidance of
uncertainty - masculine vs. feminine
- concentrated vs. decentralized power
- Individualism vs. collectivism
18Focus 2 Normative level of culture
- Normative communication styles and values for
cross-cultural collaboration - summary of normative communication styles and
values.doc - Similarities differences among cultures
- Chinese culture
- Confucianism, Taoism, key Chinese cultural
concepts in foreign eyes - Foreign cultures
19Focus 3 Behavioral level of culture
- names in cultures social interactions
relations roles nonverbal communication
Examples
- Inviting
- Footing bills
- Giving / receiving gifts
- Showing hospitality
- Giving / receiving compliments
- Disagreeing agreeably
- Components of names
- Short forms of names
- Origins of names
- Titles
- Kin terms, age, politeness
- Language and sex
20Focus 4 Language level of culture
- Synonyms
- Idioms
- Proverbs
- Styles / Varieties
- Slang, Taboo Expressions
- Euphemisms
21Tutorial Methods
22Tutorial Methods
- Real life case driven
- Comparison contrast across cultures
- Demonstration/Illustration by tutor, video,
audio, print material - learner involvement in application of knowledge
in case analysis - Making full use of BeiwaiOnline online resources
23Method 1 Real life case driven
- Sample 1
- Lets shed tears share joys! (1)
- Wangs match-making experience in USA
- I had a good friend in USA who was in the same
PhD program as mine. She was my age but still
remained single and boyfriendless (my son was 4
at that time). Anxious to get married, she often
complained to me about her miserable situation
for hours every week. However, she was never ever
active to change her situation. Unable to bear to
hear her tearful stories, I, a very open and
direct person, decided to introduce her to an
American friend. Then I invited several male and
single friends to dinner and asked for a
volunteer. Immediately, an African American PhD
student, whom both my Chinese friend and I knew
well, showed his interest in my friend. He said
Wow, she is beautiful. I hope she is interested
in me. Exhilarated, I could not wait to tell my
Chinese friend the good news. - Can you guess what happened after I phoned her
about this?
24Method 1 Real life case driven
- Sample 1
- Lets shed tears share joys! (1)
- Wangs match-making experience in USA (cont.)
- She immediately and flatly refused my proposal
and did not give the African American young man a
single chance to express his good intention. To
make matters worse, she refused to talk with him
in out of class. The African American young man
was confused and would not speak with ME for a
few days. He even avoided me in the hallway.
Discuss What went wrong in the case?
25Method 1 Real life case driven
- Sample 2
- Contrast American English with British English
- Story 1 The Latest Train
- Last year I took a trip in the States. I left
Yale university for New York. At the railway
station, I asked the ticket seller for one ticket
for the latest training since I was in a hurry.
To my amazement, he told me that I needed to wait
for 8 hours for my train!
Is there anything wrong?
26Method 1 Real life case driven
- Sample 2
- Contrast American English with British English
- Story 2
- When I first arrived in Britain I had a lot of
luggage with me. I asked someone in the hotel I
was staying at to help me carry my two ports
upstairs. They looked at me very blankly, as if I
had come from Mars!
Why did they look at me blankly?
27Method 2 Comparison contrast across cultures
- Sample 1 kin terms
- Kin terms in the West (refer to p.116)
- In what situation do English people use kin
terms? - Kin terms in Chinese
- ??,??,??,??,?,?,?,?,??,??
- In what situations do Chinese people use kin
terms? - Why Chinese people often use kin terms
- Respectful of others
- Politeness to others
- Understatement of self
28Method 2 Comparison contrast across cultures
- Sample 2 Cultural connotation of colors
- Red
- In Chinese culture
- In Western culture
29Method 3 Multi-form demonstration
- Illustration by tutor, video, audio, print
material - ??????(????).MPG
- ????(??).MPG
- socialinteraction_Gu.MPG
30Method 4 Application of knowledge in case
analysis
- learner involvement in application of knowledge
in case analysis - See a sample on the next slide
31Method 4 Application of knowledge in case
analysis
Learner involvement in application of knowledge
in case analysis What would you do after
receiving this invitation? (refer to p. 143)
- Should you bring anything?
- When should you arrive?
- When should you leave?
- Should you offer help?
- What should you do after the party?
32Method 5 Making full use of BeiwaiOnline online
resources
- You may rely on the resources on BeiwaiOnline
tutor platform.
33Assignment Features
34Assignment Features
- Case analysis essay writingassign
specification.doc - Focus on analysis of normative behavioral
levels of comm. - Sample of assignment
- Sample of learner paperassignment analysis 1.doc
35Assignment Web-page 1
36Assignment Web-page 2
37Resource Available Online
38Resource Available Online
- Tutorial material
- Learner preparationpreparation for units 3-4??
.doc - Compulsory reading materialreading material for
units 3-4.doc - Tutorial clips
- Tutorial presentation powerpoint slides
- Reference material per unit
- Reading passages 3 pieces
- Video/Audio clips 1 piece
- Website links 2 pieces
- Self-assessment exercises
39Tutorial Material Resource
40Reference Material Resource 1
41Reference Material Resource 2
42Self-assessment Exercises
43Demo of Tutorial Material
44Recap
- Introduction of the course
- Position of the course in BeiwaiOnline modular
course structure - Structure, theme of the course
- Focus of the book
- Facts about learners
- Tutorial methods
- Assignment features
- Resource available on line
- A Demo of tutorial material
45Questions are welcome!