PowerPoint Slides to Accompany Marketing Channels 7th Edition

1
PowerPoint Slides to AccompanyMarketing Channels
7th Edition

• Anne T. Coughlan, Northwestern University
• Erin Anderson, INSEAD
• Louis W. Stern, Northwestern University
• Adel I. El-Ansary, University of North Florida

2
Chapter 14Logistics and Supply Chain Management
3
FIGURE 14- 1 TYPES OF GOODS FOR SUPPLY CHAIN
MANAGEMENT
Adapted from Fisher (1997)
4
FIGURE 14-2 TWO KINDS OF SUPPLY CHAINS
Adapted from Fisher (1997)