Santa Clara County Library Video Outreach

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Santa Clara County Library Video Outreach

• Eureka Project 2008-09 By Ann Awakuni

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Top Story

• Video outreach attracts Spanish speakers to
  library

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In library news today.
Video of project purpose results
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External Customers

• Rosemary Elementary School students faculty

Student population is 76 Hispanic.
Rosemary faculty focus group Library
promotional materials in Spanish would be very
useful.
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External Customers
Increase awareness of free library services.

• Smart Start ESL parents

67 ESL students their families have signed up
for a card.
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Internal Customers

• Santa Clara County Library
• Supports 2 goals in the new strategic plan
• The development of library instruction programs
• Enhancing the ability of patrons to utilize the
  librarys resources

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Internal Customers

• Facilitate outreach efforts, school visits
  library tours

Reference staff
Campbell Library has no Spanish-speaking staff.
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Internal Customers

• Assist in welcoming, registering interacting
  with Spanish-speakers

Circulation Staff
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Progress

• Solicited input on video content focus
• Davi Evans-Childrens Resource Mgr.
• Childrens Librarians Program Librarians
• Penny Peck-SJSU Prof./Berkeley Librarian
• Gina Phi-Smart Start Director at Rosemary
• Distributed surveys to 2 ESL parent classes

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Progress

• Procured equipment Canon Vixia HV30, tripod,
  mic, editing software
• Created video script, translation, narration,
  finding/scheduling/filming volunteer actors,
  rescheduling, editing

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Next Steps

• Distribute DVD package with menu options
• Smart Start will include video in curriculum
• Future applications may include video
  orientations for other community groups, new
  staff

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Community Impact

• Partnership with schools Smart Start to
  engage ESL community
• Promotional and educational tool